Facebook has launched hashtag on 12th June 2013, now its your turn to understand how can it benefit you, your brand, your company. This presentation is your simple and crisp guide to understand: 1. What is hashtag marketing? 2. Tips to get benefit of hashta on facebook. 3. Message from the facebook team on hashtag. 4. The future possibilities with hashtag, facebook may provide.
To know more on, How you can integrate hashtag in faceboook for business benefit, write
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#Hash-tag on Facebook is Launched : How to benefit your Small Business out of it.
1. #HASHTAG On FACEBOOK IS Launched
HOW YOUR BUSINESS
IS GOING TO BENEFIT
OUT OF THEM #TIPS
Gaurav Gupta, Co-Founder eProfitBooster
2. WHAT IS HASHTAG ON FACEBOOK
People and Pages can create hashtags by writing a
status update. If you use a hashtag in an app that
publishes to Facebook then your hashtags in those
posts will become links on Facebook.
& How will these work
Starting on June 12, 2013, hashtags will be clickable on Facebook. Similar
to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on
Facebook allow you to add context to a post or indicate that it is part of a
larger discussion. Clicking on a hashtag will open up a feed where you’ll see
stories from the Pages and people who have posted with the same hashtag.
People can also find posts related to specific topics or interests by searching
on Facebook for relevant hashtags.
Howwillitwork
3. WHY ARE HASHTAGS IMPORTANT FOR YOU?
& What should you know about it ?
People are having billions of conversations every single day on
Facebook about topics that are relevant to marketers. In fact, there
are 4.75 billion content items shared everyday on Facebook.
Additionally, every single night during the U.S. prime time hours of
8-11pm, Facebook sees between 88 and 100 million visitors.
For brands and marketers, # represents a real opportunity to
participate in conversations in a meaningful, relevant and timely way.
The launch of hashtags is Facebook’s first step to facilitate real-time
discovery of these conversations around specific topics or interests.
For marketers, this is only the beginning—Facebook will continue to
do more with it as they learn more about how people use hashtags on
Facebook.
4. Advantages of Hashtags to Marketers
Big Data & Better Measure :
It will be easier to measure
and gather BIG data using
hashtag. For instance
#mcdonalds will provide all
immediate valuable
information on “McDonalds”
Greater Integrated
Campaigns : Hashtag is
already there everywhere in
the marketing from twitter to
Pinterest. Now having
hashtag on facebook will
help to create more
integrated campaign.
5. Tips To Help You Use Hashtags On Facebook In Your Marketing
1 - Promote the post you’ve created with hashtags to ensure more distribution.
2 - Integrate hashtags into your campaigns across all media from Google Plus to
Twitter, Instagram, Pinterest and Facebook.
3 - If you are using hashtags for a marketing campaign make sure that it is unique &
consistent so the conversation is not drowned out by another conversation.
4 - Ensure that you check hashtags you know are used in relation to your brand as part
of your online reputation monitoring and customer service programme.
5 - Don't hijack a hashtag - we have seen too many examples of Twitter hashtags that
have gone wrong where a brand inappropriately uses a hashtag especially when
related to disasters. This hurts your brand value.
6 - Promote your campaign hashtag across all media - both online and offline. Use it
on Posters, BTL’s and ATL’s all under use.
Six Tips for Small Business Marketers
Opportunity : Hashtags that appear in ads being delivered in News Feed will
be clickable. But only on desktop.
6. • At this time facebook don’t support hashtag targeting for Facebook
advertising but it may do it in near future.
• Currently Brands aren’t able to purchase the hashtags associated with
their business.
• Facebook don’t currently offer the option for marketers to promote a
specific hashtag. Which can be a future treat for marketers.
• While Facebook does not currently support hashtags on mobile,
trending topics, insights, or paid opportunities associated with
hashtags, but this is just the beginning.
Few things facebook is holding (MAYBE) for future
WELCOME FACEBOOK HASHTAGS IN YOUR MARKETING MIX WITH
OPEN ARMS, AS IT HAS LONG WAY AHEAD TO BENEFIT YOUR BRAND.
7. A Message from FB Team to Marketers
Hashtags do not impact your distribution or engagement in News Feed on either
desktop or mobile, so we do not recommend all marketers adopt hashtags at this time.
However, if you are already using hashtags to drive business objectives, we
recommend the following best practices:
• Amplify your message using Facebook advertising
• Creative best practices on Facebook still apply—compelling copy and
photography that is in the brand voice tend to garner better response and
engagement rates.
• If you have an existing publishing strategy that uses a hashtag—on Facebook or
third party sites, including Instagram or Twitter—that campaign will also work on
Facebook.
• Any hashtags that you post elsewhere through linked third party sites will
automatically populate on Facebook.
• Insights or trending topics are not yet available, but you can view the real-time
public conversation about your business by searching for relevant hashtags.
Hashtags are a first step in surfacing relevant and important public
conversations.
8. THANK YOU
VISIT US @ www.eProfitBooster.com
We’re on FB @ www.facebook.com/eprofitbooster
Feel Free to write : gaurav@eprofitbooster.com