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Email Marketing Statistics
1. Email Marketing
Statistics
• 1.The global e-mail marketing market was valued at $7.5 billion in
2020 and is projected to increase to $17.9 billion by 2027. (Statista,
2021)
• 2.There are 4 billion daily email users. This number is expected to
climb to 4.6 billion by 2025. (Statista, 2021)
• 3.More than 306 billion emails are sent and received each day.
(Statista, 2021)
• 4.Active email accounts surpassed 5.6 billion in 2019. (Statista,
2019)
• 5.64% of small businesses use email marketing to reach customers.
(Campaign Monitor, 2021)
• 6.More than 40% of marketers saw budget cuts to email since the
pandemic. (Litmus, 2020)
• 7.Marketers who use segmented campaigns note as much as a
760% increase in revenue. (Campaign Monitor, 2019)
2. • 8.4 out of 5 marketers said they’d rather give up social media than
email marketing. (Litmus, 2020)
• 9.35% of marketers send their customers 3-5 emails per week. (Not
Another State of Marketing, 2020)
• 10.78% of marketers in 2020 said email is important to overall
company success, compared to 71% in 2019. (Litmus, 2020)
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