Presented by Jim Longo, VP Marketing & Client Development, to Merlien Institute.
Applying your skills as a qualitative practitioner to develop engaging online market research communities (MROC).
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Engaging Online Market Research Communities
1. Engaging Online Market Research Communities Applying your skills as a qualitative practitioner to develop engaging online market research communities (MROC) Presented by: Jim Longo VP Marketing & Client Development Itracks
Do they understand how to gather insights and read emotions via text based discussions? Are comfortable using current Social media platforms and tools? Are they willing to put in the time required to engage members?
Moderated Private space with defined purpose Where members join understating they are to participate in research and share their opinions.
It takes time to get members engaged - Plan about 15-20 hours per week for community management Acknowledge individual contributions - Personal responses are better Share results of research with members - Reinforcement