ITT 2015 - Simon Tennant - Your App Just Got Social: Adding Messaging to Your Project
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Simon Tennant covers some of the challenges of building your own messaging stack such as security, scalability and cross-device message synchronisation. He looks at time-to-glass optimisations that can improve the users' experience and how to quickly embed messaging into your app. The talk also covers how the Buddycloud messaging stack works and how they are building a developer community around open source and open protocol based messaging.
![In 2014 in-app messaging use doubles
as users switch from social media to
messaging
Sources: [1] [2]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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ITT 2015 - Simon Tennant - Your App Just Got Social: Adding Messaging to Your Project
- 1. Buddycloud is an open source framework for adding user and group messaging to your app.
- 2. In 2014 in-app messaging use doubles as users switch from social media to messaging Sources: [1] [2]
- 3. “Eventually, every mobile app becomes a chat app. I keep getting reminded.” @johnolilly (John Lilly, Partner @ Greylock, former CEO @ Mozilla) “We believe that messaging is one of the few things that people actually do more than social networking.” Mark Zuckerberg, Facebook CEO In 2015 messaging is everywhere “The new Apple Watch's forthcoming messaging app has us imagine a world where we tell our loved ones we're alive in a literal yet visceral way—by sharing our heartbeat” ReadWrite.com
- 4. Developers ● Increases app interaction ● Increases app re-launches ● Increases app stickiness ● User-to-user help - reduces support costs Why is in-app messaging so important? Users ● Feel part of a community ● Is a reaction to the rigid structure of existing social-networks ● Quick help (e.g. AirBnB's in-app messaging quickly connects the guest with their host)
- 5. but pain ● scaling, ● security, ● complexity. All that distract you from your core app
- 6. The long tail of messaging
- 7. Why in-app messaging matters
- 8. @Fahertuer, we miss you
- 9. Open: ✔ Federated: ✖ Realtime: ✔ Affordable: ✔
- 10. Telkom South Africa Telephone Open: ✔ Federated: ✔ Realtime: ✔ Affordable: ✖
- 11. Open: ✔ Federated: kinda Realtime: ✔ Affordable: ✔ IRC
- 13. Email
- 14. Email Open: ✔ Federated: ✔ Realtime: ✔ Affordable: ✔
- 15. CU-SeeMe
- 16. Open: ✖ Federated: "distributed" Realtime: ✔ Affordable: ✔ Skype
- 17. Open: ✖ Federated: ✖ Realtime: ✔ Affordable: ✖ Network Agents / General Magic
- 18. 3 Phases of Messaging Unbundling international voice calling Unbundling mobile-based messaging The generic data layer The exciting part!
- 20. The Future of Messaging 4 trends
- 22. Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? Anything new yet? I'm online. Keep me updated. Mkaycheersbye. I'm going offline
- 23. WebRTC
- 27. Do you ?
- 28. Evolution of in-app messaging Erector Set ➔ Fit for purpose 2013 2015
- 30. everything you need to know about XMPP
- 31. Used by
- 32. XMPP ● Real Time ● Identity ● Security ● Scalability ● Discovery ● Interoperability ● Authentication ● Authorization ● Provisioning ● Presence
- 34. <message from=’romeo@montague.lit' to=’juliet@capulet.lit’ type=’chat’> <body>We have had a most delightful evening, a most excellent ball.</body> </message>
- 36. But... XML? Where's my REST API? Mobile and Push? I want to send a file? Just chat?
- 38. Everything you need to know about Buddycloud github.com/buddycloud
- 41. A small diversion into microservices In computing, microservices is a software architecture style, in which complex applications are composed of small, independent processes communicating with each other using language-agnostic APIs. These services are small, highly decoupled and focus on doing a small task.
- 42. Buddycloud is lots of microservices
- 44. A node for this, a node for that
- 45. But wait, there's more
- 46. The inbox Problems ● slow discovery and retrieval ● networks aren't always online Solution: The Inbox approach ● improves time to glass ● catches up on missed posts when servers come back online
- 47. Looking at the media server
- 48. Requesting media
- 49. but wait there's more ● API server ● Push server ● Friend finder ● Taste engine ● Search
- 50. Support Documentation Developer community Open Source License Buddycloud SDK Social activity stream User + group messaging File sharing Complete backend stack Messaging Push Search Hosting Seamless scaling Security updates All data is fully portable Solution: A complete messaging stack
- 51. Open: ✔ Federated: ✔ Realtime: ✔ Affordable: ✔
- 56. github.com/buddycloud opensource web and mobile apps for you to extend
- 58. Questions?