Personal branding is a critical factor in dream mentoring, business affairs and marketing of oneself for one’s own products. Without good personal brands, whatever you do may not be accepted and patronized; without any brand at all, you may do something great which will not be known. But bear in mind that when you have no brand, “no brand” is your brand.
Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand. Your brand determines the kind of leadership influence you’ll provide. How then do you create a qualitative personal brand?
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Dedication!
Dedicated to Ghana’s most branded digital
author, personal branding icon,
motivational speaker, lifestyle
entrepreneur and C.E.O of BKC
Consulting.
BERNARD KELVIN CLIVE
Author of:
The art of Personal Branding
& many more!
Visit www.bkc.name for more!
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Keynote:
Personal branding is a critical factor in
dream mentoring, business affairs and
marketing of oneself for one’s own
products. Without good personal brands,
whatever you do may not be accepted and
patronized; without any brand at all, you
may do something great which will not be
known. But bear in mind that when you
have no brand, “no brand” is your brand.
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Whether you like it or not, you are branding
yourself. The concern is whether the brand
is a positive one or not. It is therefore
expected of every aspiring achiever who
wants to make an indelible impact to first of
all create and maintain a good brand. Your
brand determines the kind of leadership
influence you’ll provide. How then do you
create a qualitative personal brand? Let’s
get started;
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Build a name.
Personal branding is all about name
building. I don’t just mean alphabetical
name, but a name that can be spelt in the
skills you have and pronounced with the
things you do. Listen to this; “This man
knows almost every metal that makes up
the Television. He repaired my television
which stopped working since 10 years. He
is a genius”. That is a name.
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Develop your own skills and styles.
In music, designing, electronics, etc., you
may have a peculiar way of exposing your
dreams in an uncommon way. Come out
with your unique signal and don’t always
be compelled to go the common way. That
is called innovation.
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Optimize your dominant talent.
Your brand resides in your dominant talent.
Other talents and gifts are only there to
connect you to the right people for the right
choice and the right places for the right
actions. If you hide the talents, you hide
your brand. It’s simple.
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Be consistent:
Let there be consistency in whatever you do
and whatever you say. If what you think
and say is mismatching with what you do,
you can’t really be trusted. Promise people
with the hope of not letting any fracture
misalign you from fulfilling those promises.
That gives you a recommendable brand.
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Start small and grow big over time.
Personal branding for dream fulfillment
often comes like the process of building
castles. You have to be attracted to the
construction work carefully, consistently
and passionately over time. Keep working
on it.
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Find a target.
Know where your influence is heading
towards. Find out those who will be
interested in what you do and “why”. Now
work hard to answer the question “why?”
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Have business mentality:
Convert your fans into your customers by
beautifying what you do. Your dreams can
earn you money and provision when you
don’t only have fans, but customers. Take
your dreams off the ground to the clouds of
business where your products will
contribute to make the world a better place.
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Don’t answer every critic.
Sometimes, the answers you give may be
right but misconceived and misunderstood.
Don’t rush to justify yourself with a verbal
argument; your choice of words may
unmake what you made.
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Make good connections:
Connect with people who are going where
you are going. Don’t hate people. The
person you may need later may be likened
to the bridge you have destroyed after
crossing it. You’ll need that bridge when
returning.
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Learn new things.
Do progressive research into what you do
and find out how others outside your
quarters are doing it. Dare to be excellent.
Average brands easily go into extinction
soonest.
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Create a brand site.
Create a link through which you can market
your dream products. Create a blog or a
website of your own depending on what
you want to be recognized for. Share your
experiences through these media.
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Master online branding.
Online branding makes you known for
something specific by people who have not
even seen you physically before. Embrace
the social media and utilize it wisely to
promote your brand. When you optimize
the social media like Facebook, twitter,
Skype etc. very well, you may go offline,
but your brand will never go off-track.
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Share your ideas:
Share your ideas with people of like-mind
and get motivated by their encouragements
and experiences. Study whatever you are
told very carefully. Make the best choices
for the best brands and discard the rest.
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Get exposed to knowledge:
Attend seminars, forums, conferences,
summits, sessions etc. where interesting
topics about dream fulfillment and personal
branding are prioritized themes and topics.
Get exposed to better ways of doing things
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Learn from people:
Remember iron sharpens iron. People
inspire people, therefore, always ensure that
you read books that can easily guide you to
discover strategies of making a good name.
I recommend Bernard Kelvin Clive’s book
on “Personal branding” and “RE-BRAND”
for you. Visit www.bkc.name for more.
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Stay focused!
Watch out for what people commend you
for and do it expediently. Don’t stop if
compliments no longer come. Fame is not
the reason why brands are created and
erected. Be diligent, focused and chain
unceasing prayers to God who will continue
giving you cheers.
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Love people.
Appreciate what everybody does, especially
those doing what you are also doing. Don’t
crave for attention and fame. It will come
automatically when your brand is well
situated.
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Ask questions to learn:
Be bold and never feel shy to consult
people. You may appear like a stupid
person for few minutes if you ask
questions; but you are likely to be a fool
forever if you don’t ask at all.
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Maintain the name you build:
It is easier to make a good brand than to
maintain a good brand already made.
Wining a trophy is not as difficult as
defending it. Good character keeps good
brand safely. Bad character destroys hard
earned brands.
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It’s your time to brand yourself; Go, shape
your dreams!
This e-book is CHAPTER SIX of the book
entitled “Shaping the dream” which has
TEN great chapters!
Chapter 1- The FACTS, PROOFS and
RULES..
Chapter 2. DREAMS; alive or dead?
Chapter 3. God first!
Chapter 4. Getting started with the journey!
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Chapter 5. Building the right attitude!
Chapter 6. Make a good personal brand!
Chapter 7. Take initiatives!
Chapter 8. Manage your time effectively!
Chapter 10. Final messages from IMPACT
WEB!
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In “Shaping the dream”, you will discover
101 thought provoking principles that will
guide you to make your dreams become
realities with emphasis on attitude building,
self-improvement, personal branding and
time management among others. You don’t
want it miss it!
Buy your copy of
“SHAPING THE DREAM”
Log on to
www.amazon.com/dp/1497342252
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I believe you love to live life with the hope of
accomplishing the purposes God sent you for.
This will only come to fulfillment if you take
the responsibility and unleash the potentials he
(God) deposited in you!
Get inspired every by logging on to
www.israelmoreayivor.com
You will discover self-improvement
motivations and other amazing packages
designed to meet your spiritual, emotional,
psychological, health and inspirational
needs!
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You don’t want to miss this today and
every day!
Log on www.israelmoreayivor.com and
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updates and be inspired, shaping your
dreams!
E-mail: info@israelmoreayivor.com
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