SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Downloaden Sie, um offline zu lesen
MIPTV 2014
Focus on Israel
visibility in Cannes
DESIGN&INNOVATION
www.roandco.coRo&Co Design&Innovation
Advertising
Full advertising page in the Preview Magazine about the focus sent to some 6,000 people
before the show
· Registration Hall branding
· Many panels in the Hall itself
· Large Welcome branded sticker on the floor of the entrance entrance
· Branded foot prints inside the Hall
· Branded T shirts of all the hostesses (some 20 hostesses with branded T Shirts during all
the week)
· Branding of the screens of all the e tickets machines giving badges (of the Miptv badges
machines also at the Mipdoc in the Martinez )
· Large advertising panel on the floor 3 – the conferences floor
· 5 branded conferences with many Israeli speakers
· Mipdoc
· Mipformat
· Mip TV
· Screening by Virginia
· Scripted format
· New Media
www.roandco.coRoCo DesignInnovation
Theses conference created a large interest, most of the time the amphitheaters where full,
even from 8:30 am on Tuesday!
Conferences
In addition of branded conferences, the MIP decided to add some other Israeli related
conferences: exclusive Masters Mind Key Note of avi Nir, Israeli speakers at few other
conferences like in the New Media panel inside the Mipformat. Even if in addition to the
“package” and not branded “Israeli Focus” it enlarged the Israeli Buzz.
· Full advertising pages inside the Daily News 2 distributed at more than 10,000 samples
· Articles about the focus itself in the Preview and daily news 1,2,3. Also, there was a raise
of the articles about Israel companies inside these magazines.
· Full magazine about the focus itself distributed together with the Daily News 2, at
more than 10,000 samples. The magazine received particularly good critiques about
its content quality. Also the magazine was full of sponsors advertising (full pages, half
pages, quarter of pages).
www.roandco.coRoCo DesignInnovation
· 6 very larges branded flags in key locations in front of the Palais des Festivals.
· At few opportunities, conference introduction speeches by the Mip director, Laurine
Garaude.
· Branded Roll Ups at many locations
· In the VIP protocole
· At the entrances of the branded conferences: Mipdoc, Mipformat, Miptv (screening,
scripted, new media)
· In addition to the packaged visibilities, Israeli companies added “privately” more
advertising than usual and it created an even more critical mass and a great effect: Israel
content is here and strong.
The Israeli Party at the exclusive Carlton hotel
· This was THE glamour spoken event of the Market! All the Cannes’ Croisette spoke
about it before and after. Monday and Tuesday hundreds and hundreds of peoples tried
to get an invitation to a party that looks to be the place to be on Tuesday night.
· The budget was build for 400 attendees. In fact, more than 1,200 people came to the
party in total (we expected this figure with Yoram and Geraldine and prepared ourselves
according to that), with alcohol and cocktails served quite until the end 21:30 – 1:30!
www.roandco.coRoCo DesignInnovation
It was described by attendees and Mip management as one of the best party ever at the Mip.
People came and stayed for hours. The Balkan Beat Box lighted the fire.
· Many people were waiting in the queue in front of the Carlton. The party enhanced the Buzz
about Israel – no speech, just cool high quality Fun offered by the Israeli TV industry, it reinforced
a cool, dynamic and modern image.
· A branded Roll Up received the attendees + a large sponsors banners inside the luxurious Hall
+ many screens with sponsors content logos in the backgrounds.
Branding
www.roandco.coRoCo DesignInnovation
Logo versions
www.roandco.coRoCo DesignInnovation
Typography
www.roandco.coRoCo DesignInnovation
High impact photography
Advertising
www.roandco.coRoCo DesignInnovation
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
www.roandco.coRoCo DesignInnovation
Wed 8
THE ISRAELI
PARTY - by
invitation only.
Carlton
21:00
Balkan Beat Box - live
show
Ram Matza - Live VJ
MIPDOC
Co- Productions Marketplace: Success stories from Israel
Mipformats
How to do business with Israel
Miptv
Focus on Israel
Fresh TV from Israel, presented by Virginia 9:00-9:30
Mouseler, CEO, The WIT
when Drama meets formats 9:40-10:20
Israeli Innovation Seminar: From start up to TV 10:30-11:10
THE ISRAELI PARTY
Saturday 5th
MIPDOC
Martinez Hotel, Conf. Room
17:10-17:40
Co-Production Marketplace
Success Stories from Israel
Tuesday 8th
MIPTV
Palais des Festivals, Audi A
9:00-9:30
Fresh TV from Israel
Presented by Virginia
Mouseler, CEO of The WIT
9:40-10:20
How to create successful
format / dramas?
10:30-11:10
Innovation Seminar
From Start-Up to TV
Tuesday 8th
THE ISRAELI PARTY
Carlton - By invitation only
21:30
Balkan Beat Box - Live Show
Amir Peri - DJ Set
Ram Matza - Live VJ
Sunday 6th
MIPFORMATS
Palais des Festivals,
Grand Audi
17:10-17:50
Maximize Your Business
with Israel
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
www.roandco.coRoCo DesignInnovation
www.roandco.coRoCo DesignInnovation
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
Wishes to welcome you at
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Israel at MIPTV 2014
Thank you
www.roandco.co
For additional work and full bios visit our website:
DESIGNINNOVATION

Weitere ähnliche Inhalte

Ähnlich wie Israel at MIPTV 2014

OiConf & Wales Online.
OiConf & Wales Online.OiConf & Wales Online.
OiConf & Wales Online.George Gray
 
DMG_Portfolio
DMG_PortfolioDMG_Portfolio
DMG_PortfolioMarc Kunz
 
A Vision Creds 2011 Linkedin
A Vision Creds 2011   LinkedinA Vision Creds 2011   Linkedin
A Vision Creds 2011 Linkedinandrewjsmith
 
A Vision Creds 2011 Linkedin
A Vision Creds 2011   LinkedinA Vision Creds 2011   Linkedin
A Vision Creds 2011 Linkedinandrewjsmith
 
Xzibit Experiential Marketing Presentation
Xzibit Experiential Marketing PresentationXzibit Experiential Marketing Presentation
Xzibit Experiential Marketing PresentationAlexandra Pattison
 
Evolution of a Megaphone - Panos Sambrakos, OgilvyOne
Evolution of a Megaphone - Panos Sambrakos, OgilvyOneEvolution of a Megaphone - Panos Sambrakos, OgilvyOne
Evolution of a Megaphone - Panos Sambrakos, OgilvyOneChristos Latos
 
RoNewMedia 5.0
RoNewMedia 5.0RoNewMedia 5.0
RoNewMedia 5.0dstanca
 
Evolution of a Megaphone
Evolution of a MegaphoneEvolution of a Megaphone
Evolution of a Megaphonepsambrakos
 
2013 haier corporate slides
2013 haier corporate slides2013 haier corporate slides
2013 haier corporate slidesGuillaume Sicard
 
IDF Oman 2014 - Post Show Report Low Res
IDF Oman 2014 - Post Show Report Low ResIDF Oman 2014 - Post Show Report Low Res
IDF Oman 2014 - Post Show Report Low ResBehnaz Moradi
 
promarket productions for the jew world
promarket productions for the jew worldpromarket productions for the jew world
promarket productions for the jew worldYoni Saar
 
Copia de PIOVRA_dossier LD
Copia de PIOVRA_dossier LDCopia de PIOVRA_dossier LD
Copia de PIOVRA_dossier LDNoemí Cano
 
Conceitos Interativos A07
Conceitos Interativos A07Conceitos Interativos A07
Conceitos Interativos A07Plínio Okamoto
 
Geekschicago design portfolio
Geekschicago design portfolio Geekschicago design portfolio
Geekschicago design portfolio Chris Norris
 

Ähnlich wie Israel at MIPTV 2014 (20)

Contentstokyo
ContentstokyoContentstokyo
Contentstokyo
 
OiConf & Wales Online.
OiConf & Wales Online.OiConf & Wales Online.
OiConf & Wales Online.
 
DMG_Portfolio
DMG_PortfolioDMG_Portfolio
DMG_Portfolio
 
A Vision Creds 2011 Linkedin
A Vision Creds 2011   LinkedinA Vision Creds 2011   Linkedin
A Vision Creds 2011 Linkedin
 
A Vision Creds 2011 Linkedin
A Vision Creds 2011   LinkedinA Vision Creds 2011   Linkedin
A Vision Creds 2011 Linkedin
 
PROVAGO Launch Credentials
PROVAGO Launch CredentialsPROVAGO Launch Credentials
PROVAGO Launch Credentials
 
Ifa 2016 final
Ifa 2016  finalIfa 2016  final
Ifa 2016 final
 
Xzibit Experiential Marketing Presentation
Xzibit Experiential Marketing PresentationXzibit Experiential Marketing Presentation
Xzibit Experiential Marketing Presentation
 
Evolution of a Megaphone - Panos Sambrakos, OgilvyOne
Evolution of a Megaphone - Panos Sambrakos, OgilvyOneEvolution of a Megaphone - Panos Sambrakos, OgilvyOne
Evolution of a Megaphone - Panos Sambrakos, OgilvyOne
 
RoNewMedia 5.0
RoNewMedia 5.0RoNewMedia 5.0
RoNewMedia 5.0
 
ICONIC
ICONICICONIC
ICONIC
 
Evolution of a Megaphone
Evolution of a MegaphoneEvolution of a Megaphone
Evolution of a Megaphone
 
OiConf Mediapack
OiConf MediapackOiConf Mediapack
OiConf Mediapack
 
2013 haier corporate slides
2013 haier corporate slides2013 haier corporate slides
2013 haier corporate slides
 
IDF Oman 2014 - Post Show Report Low Res
IDF Oman 2014 - Post Show Report Low ResIDF Oman 2014 - Post Show Report Low Res
IDF Oman 2014 - Post Show Report Low Res
 
wordbirdcv+
wordbirdcv+wordbirdcv+
wordbirdcv+
 
promarket productions for the jew world
promarket productions for the jew worldpromarket productions for the jew world
promarket productions for the jew world
 
Copia de PIOVRA_dossier LD
Copia de PIOVRA_dossier LDCopia de PIOVRA_dossier LD
Copia de PIOVRA_dossier LD
 
Conceitos Interativos A07
Conceitos Interativos A07Conceitos Interativos A07
Conceitos Interativos A07
 
Geekschicago design portfolio
Geekschicago design portfolio Geekschicago design portfolio
Geekschicago design portfolio
 

Mehr von Israel Export Institute_מכון היצוא

Mehr von Israel Export Institute_מכון היצוא (20)

Ecommerce marketingoutsideoftheboxguyamiad
Ecommerce marketingoutsideoftheboxguyamiadEcommerce marketingoutsideoftheboxguyamiad
Ecommerce marketingoutsideoftheboxguyamiad
 
Ecommerce trends2025_hamutalschiber
Ecommerce trends2025_hamutalschiberEcommerce trends2025_hamutalschiber
Ecommerce trends2025_hamutalschiber
 
Kley siyua nataligutman
Kley siyua nataligutmanKley siyua nataligutman
Kley siyua nataligutman
 
Outside of the box - guy amiad
Outside of the box - guy amiadOutside of the box - guy amiad
Outside of the box - guy amiad
 
Consumption18 - shauli
Consumption18 - shauliConsumption18 - shauli
Consumption18 - shauli
 
Cb ecommerce haim_martin
Cb ecommerce haim_martinCb ecommerce haim_martin
Cb ecommerce haim_martin
 
Consumptioncon18 daphna
Consumptioncon18 daphnaConsumptioncon18 daphna
Consumptioncon18 daphna
 
2018 amazon launchpad global pitch deck dec 5 2018
2018 amazon launchpad global pitch deck dec 5 20182018 amazon launchpad global pitch deck dec 5 2018
2018 amazon launchpad global pitch deck dec 5 2018
 
Jd beauty 1210
Jd beauty 1210Jd beauty 1210
Jd beauty 1210
 
Mifgashhavarotjune18minhalppt
Mifgashhavarotjune18minhalpptMifgashhavarotjune18minhalppt
Mifgashhavarotjune18minhalppt
 
Mifgashhavarotjune18
Mifgashhavarotjune18Mifgashhavarotjune18
Mifgashhavarotjune18
 
knoeieici31.1.18
knoeieici31.1.18knoeieici31.1.18
knoeieici31.1.18
 
Hakerethamachon
HakerethamachonHakerethamachon
Hakerethamachon
 
Homeandfamilypresentation2017
Homeandfamilypresentation2017Homeandfamilypresentation2017
Homeandfamilypresentation2017
 
Maarachyakir28.2.17
Maarachyakir28.2.17Maarachyakir28.2.17
Maarachyakir28.2.17
 
Presshauli28.2
Presshauli28.2Presshauli28.2
Presshauli28.2
 
Maofrobertpinkas28.2
Maofrobertpinkas28.2Maofrobertpinkas28.2
Maofrobertpinkas28.2
 
Bituachashrayashar28.2
Bituachashrayashar28.2Bituachashrayashar28.2
Bituachashrayashar28.2
 
Mekorotmimunyanivcohen28.2
Mekorotmimunyanivcohen28.2Mekorotmimunyanivcohen28.2
Mekorotmimunyanivcohen28.2
 
Ieici developmentsandtrendsin israel1h16summaryeng
Ieici developmentsandtrendsin israel1h16summaryengIeici developmentsandtrendsin israel1h16summaryeng
Ieici developmentsandtrendsin israel1h16summaryeng
 

Kürzlich hochgeladen

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 

Kürzlich hochgeladen (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 

Israel at MIPTV 2014

  • 1. MIPTV 2014 Focus on Israel visibility in Cannes DESIGN&INNOVATION
  • 2. www.roandco.coRo&Co Design&Innovation Advertising Full advertising page in the Preview Magazine about the focus sent to some 6,000 people before the show · Registration Hall branding · Many panels in the Hall itself · Large Welcome branded sticker on the floor of the entrance entrance · Branded foot prints inside the Hall · Branded T shirts of all the hostesses (some 20 hostesses with branded T Shirts during all the week) · Branding of the screens of all the e tickets machines giving badges (of the Miptv badges machines also at the Mipdoc in the Martinez ) · Large advertising panel on the floor 3 – the conferences floor · 5 branded conferences with many Israeli speakers · Mipdoc · Mipformat · Mip TV · Screening by Virginia · Scripted format · New Media
  • 3. www.roandco.coRoCo DesignInnovation Theses conference created a large interest, most of the time the amphitheaters where full, even from 8:30 am on Tuesday! Conferences In addition of branded conferences, the MIP decided to add some other Israeli related conferences: exclusive Masters Mind Key Note of avi Nir, Israeli speakers at few other conferences like in the New Media panel inside the Mipformat. Even if in addition to the “package” and not branded “Israeli Focus” it enlarged the Israeli Buzz. · Full advertising pages inside the Daily News 2 distributed at more than 10,000 samples · Articles about the focus itself in the Preview and daily news 1,2,3. Also, there was a raise of the articles about Israel companies inside these magazines. · Full magazine about the focus itself distributed together with the Daily News 2, at more than 10,000 samples. The magazine received particularly good critiques about its content quality. Also the magazine was full of sponsors advertising (full pages, half pages, quarter of pages).
  • 4. www.roandco.coRoCo DesignInnovation · 6 very larges branded flags in key locations in front of the Palais des Festivals. · At few opportunities, conference introduction speeches by the Mip director, Laurine Garaude. · Branded Roll Ups at many locations · In the VIP protocole · At the entrances of the branded conferences: Mipdoc, Mipformat, Miptv (screening, scripted, new media) · In addition to the packaged visibilities, Israeli companies added “privately” more advertising than usual and it created an even more critical mass and a great effect: Israel content is here and strong. The Israeli Party at the exclusive Carlton hotel · This was THE glamour spoken event of the Market! All the Cannes’ Croisette spoke about it before and after. Monday and Tuesday hundreds and hundreds of peoples tried to get an invitation to a party that looks to be the place to be on Tuesday night. · The budget was build for 400 attendees. In fact, more than 1,200 people came to the party in total (we expected this figure with Yoram and Geraldine and prepared ourselves according to that), with alcohol and cocktails served quite until the end 21:30 – 1:30!
  • 5. www.roandco.coRoCo DesignInnovation It was described by attendees and Mip management as one of the best party ever at the Mip. People came and stayed for hours. The Balkan Beat Box lighted the fire. · Many people were waiting in the queue in front of the Carlton. The party enhanced the Buzz about Israel – no speech, just cool high quality Fun offered by the Israeli TV industry, it reinforced a cool, dynamic and modern image. · A branded Roll Up received the attendees + a large sponsors banners inside the luxurious Hall + many screens with sponsors content logos in the backgrounds.
  • 11. www.roandco.coRoCo DesignInnovation c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬ c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬ c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬ c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
  • 12. www.roandco.coRoCo DesignInnovation Wed 8 THE ISRAELI PARTY - by invitation only. Carlton 21:00 Balkan Beat Box - live show Ram Matza - Live VJ MIPDOC Co- Productions Marketplace: Success stories from Israel Mipformats How to do business with Israel Miptv Focus on Israel Fresh TV from Israel, presented by Virginia 9:00-9:30 Mouseler, CEO, The WIT when Drama meets formats 9:40-10:20 Israeli Innovation Seminar: From start up to TV 10:30-11:10 THE ISRAELI PARTY Saturday 5th MIPDOC Martinez Hotel, Conf. Room 17:10-17:40 Co-Production Marketplace Success Stories from Israel Tuesday 8th MIPTV Palais des Festivals, Audi A 9:00-9:30 Fresh TV from Israel Presented by Virginia Mouseler, CEO of The WIT 9:40-10:20 How to create successful format / dramas? 10:30-11:10 Innovation Seminar From Start-Up to TV Tuesday 8th THE ISRAELI PARTY Carlton - By invitation only 21:30 Balkan Beat Box - Live Show Amir Peri - DJ Set Ram Matza - Live VJ Sunday 6th MIPFORMATS Palais des Festivals, Grand Audi 17:10-17:50 Maximize Your Business with Israel c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
  • 14. www.roandco.coRoCo DesignInnovation c o m m u n i c a t i o n s ,‫קטנים‬ ‫באלמנטים‬ ,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬ :‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬ Wishes to welcome you at
  • 30. Thank you www.roandco.co For additional work and full bios visit our website: DESIGNINNOVATION