Internet Marketing begins the day you think about your business model or your new product launch. First and foremost is the research on Target Market & Competitor Analysis followed by measurement and then implementation.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Vancouver Internet Marketing by Ismoip
1. Eye Opener to Internet Marketing Ismoip.com Ideation & Strategic Management of Internet Presence All facts and figures are approx. and are only for reference purpose.)
2. Ismoip.com Ideation & Strategic Management of Internet Presence 16,072,028 “Internet Marketing” Searches on Internet / Month* You are one of them * Estimated combined figures on Google, Yahoo & Bing for keywords – Internet Marketing, Online Marketing, e-Marketing & Web Marketing including synonyms as in March, 2010
3. Ismoip.com Ideation & Strategic Management of Internet Presence 1,940,254 Internet Marketing Professionals Worldwide* Ismoip is one of them *Estimated as per present on various Professional Networking Websites as in March, 2010. It includes employees for various Internet Marketing companies, Professionals, Web Development companies who proclaim to be Internet Marketing experts and students of Internet Marketing
4. Ismoip.com Ideation & Strategic Management of Internet Presence What is Internet Marketing? Yes, you are thinking absolutely right. It is indeed a very played out question.
5. Ismoip.com Ideation & Strategic Management of Internet Presence Played out Answer to played out question: Marketing of products or services over Internet using different channels like Search, Blogs & Social Media utilizing various techniques like SEO, SEM, Social Media Optimization, e-mail Marketing, Pod Cast, Video Cast, Paid Ads etc
17. Ismoip.com Ideation & Strategic Management of Internet Presence IsmoipinvitesForky for a coffee meeting to discuss the Forky project in detail This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental.
18. Ismoip.com Ideation & Strategic Management of Internet Presence Discussion Outcome Forky is based in Downtown Fashion store has very unique interior with clothing targeted for all age groups Forky has a website, forkyfashions.com but only for users to check the ambience and address with some fancy graphics Reviewed thrice on yelp.com, no presence on Facebook, Twitter presence just bare minimum Marketing so far through offline channels like newspaper ads Forky unable to grow and is facing tough competition from mega stores and now even online Retail stores This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental.
19. Ismoip.com Ideation & Strategic Management of Internet Presence After Discussion and getting to know the expectations, Ismoip does its research* on Forky Fashions * Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research
20. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Research Target Market No: of people who check websites of fashion stores No: of potential customers using different mediums like Facebook, Twitter, Yelp, Four Square etc No: of potential customers from Vancouver who Search for fashion stores on Google, Yahoo & Bing * Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research
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22. Online presence of stores compared to Forky fashions. Comparative visibility on Google, Yahoo & Bing
23. Paid Ads budget of competitors & How much they are spending on Google Ads
26. Social Media Presence of Competitors and Other Online marketing efforts * Visit http://www.ismoip.com/Internet-Strategy-Vancouver/to know more about our cutting edge Research
27. Ismoip.com Ideation & Strategic Management of Internet Presence IsmoipStrategy Based on Research Forky Fashions need: E-mail Marketing Search Engine Optimization Social Media Engagement Search Engine Ads for Vancouver Viral Marketing Campaigns Website Enhancement You Tube Channel * Check ismoip.com for detailed Strategy on each of these
28. Ismoip.com Ideation & Strategic Management of Internet Presence IsmoipStrategy Based on Research Forky Fashions may not need: Ads spend for non Vancouver Searches Bookmarking websites presence Pod Casting Increase budget for Flyer Ads Closing down Store Worry & Tension * Check ismoip.com for detailed Strategy on each of these
29. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Implements Website Enhancement Forky fashions new website now supports one Click Buying, Online rewards, Advanced Analytics to know what its users are doing and Social Media features Users don’t wait to shift their loyalty to your Competitor’s website which is much easier to navigate and use, but now, forkyfashions.com is just as amazing as others Users now come to website not only to review, buy or browse clothes, but also to win rewards, gift cards & Check the next Forky fashion Collection * Visit www.ismoip.com/Website-enhancement.html to get details on Web enhancement
30. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Implements Search Engine Optimization Forky now have a great website, so next step is to make is visible to Search Engines, atleast for users from Vancouver When someone searches for “Fashion Store Vancouver”, Ismoip made Forkyvisible in top 3-4 Search Results (possible with SEO). Other keywords for which Forky is now visible in top 3-4 Search results are, “Best Clothing Vancouver”, “Vancouver clothing stores” & much more Due to Ismoip led SEO , forkyfashions.com is getting 500% more traffic to its Website, from Vancouver * Visit www.ismoip.com/Search-Engine-Optimization.html to get details on SEO
31. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Implements Social Media Engagement 621,000+ people from Vancouver are on Facebook, therefore Forky’s fan page created on Facebook, Viral Campaigns are held regularly Twitter presence and customer interaction was enhanced. Forky shells out discount codes on Twitter and it has become one of the most successful marketing campaign Forky ensures that users can easily share any design or information from its website on any Social Website Social Media helped Forky to increase its brand presence and connect with its customers, get great reviews at yelp and increased check-ins at foursquare * Visit www.ismoip.com/Social-media.html to get details on Social Media
32. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Implements Viral Marketing Campaigns 10 of its Facebook fans who discussed something about Forky on its Facebook page are selected for $100 in-store gift cards Every day a new Twitter discount code is released for offer of the day Both Campaigns have given Forky a image a new age Social Fashion House 100s of customers everyday are folking to Forky stores to get benefit of their Facebook & Twitter Dicounts, Forky now have 5,670 fans and 11,285 followers * Visit www.ismoip.com/Social-media.html to get details on Social Media Viral Marketing
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34. Ismoip.com Ideation & Strategic Management of Internet Presence Ismoip Results Results Forky in 5 months has become pioneer Fashion store in using optimal Internet Marketing Its Website is no more a cost instead it is a revenue earner Forky is much bigger a brand with 1000s of Online conversations going on about Forky Fashions Forky Fashions is getting increased Return on its Investments (ROI) due to Ismoip
35. Ismoip.com Ideation & Strategic Management of Internet Presence Coming up Two slide Recap
36. Ismoip.com Ideation & Strategic Management of Internet Presence Recap 1 E-mail Marketing Internet Marketing Search Engine Optimization Social Media Engagement Search Engine Ads Viral Marketing Campaigns Website Enhancement You Tube Channel And much more But you may not need all of these * Visit www.ismoip.com to know more about it
48. Ismoip.com Ideation & Strategic Management of Internet Presence ...then reach us by email or phone.. coffee@ismoip.com or 778.878.5591... To not only discuss your project... But to create a life long relationship! www.ismoip.com
49. Ismoip.com Ideation & Strategic Management of Internet Presence It might be an end of the presentation But is the beginning of your relationship with Ismoip www.ismoip.com
