SlideShare is a large presentation sharing site that receives 65 million monthly visitors who spend over 8 minutes viewing 20 slides each. It allows users to upload and share PowerPoint files, videos, documents and PDFs, as well as embed and share content on other social media sites. Advertisers can reach SlideShare's young, educated, affluent audience through display ads, home page sponsorships, and custom channels to market brands and engage users by encouraging sharing and interaction.
2. SlideShare and American Express
SlideShare is the World’s Largest Presentation Sharing Site:
One of the Top 100 sites in the World
65 Million uniques per month
300 Million page views per month
Over 30,000 presentations shared daily!!
SlideShare delivers highly engaged Business Professionals
Members spend an average of 8 minutes & view 20 slides
SlideShare users are searching for inspiration…
3. SlideShare’s Social Power
for owerPoint
Upload and share information – No software to download!
Share PPTs, Videos, Documents & PDFs as well
Embed into blogs and sites
Share on Facebook, Twitter & LinkedIn
Get feedback from colleagues and other SlideShare members
4. SlideShare is Social Media
Users can
easily embed
presentations in
other social sites
& share them
with millions!!
8. The SlideShare Audience
• Young
60.4% are Age 25-44 (136 index)
• Educated
75.5% are College Grads (155 index)
30.7% have completed Graduate School (227 index)
• Affluent
37% have Household Incomes of $100K+
16.7% have Investment Portfolios of $250K+ (235 index)
3.4% have Primary Residence of $1MM+ (289 index)
98% made a purchase online in the past 6 months
Source: comScore
9. Executives & Decision Makers
• SlideShare has high composition of C-level
Executives and IT Decision Makers
• Many CEOs share their own content on SlideShare
Decision Makers Index
Other Tech Consulting Services 1585
IT technology consulting services 261
Specify product brands 256
Determine Need 207
Management/Executive Job Title 199
Authorize Business Purchases 188
Specify Vendors/Suppliers 181
Source: comScore, Aug 2010
10. SMB Audience
SlideShare has the highest composition of small and
medium business owners of any site.
Many upload content to market their business or
download useful content from others.
Small/Medium Businesses Index
Micro Business (1-49 employees) Owners 372
Small Business (1-99 employees) Owners 359
Self-employed 283
Own small business credit card 280
Source: comScore, Aug 2010
11. Active Online
SlideShare’s audience are heavy Internet users and
early adopters of new technology
They’re not just users, they also actively create and
participate online
Tech Savvy Index
Use Internet 6 days/week 320
Used blog service/last 6 months 320
Like to try new things 269
First to buy new gadgets 258
Use PDA 206
Use Internet to research major purchase 205
Find Internet easiest way to shop 195
Heavy Internet User 166
Source: comScore, Aug 2010
12. Heavy Mobile Users
SlideShare users rely heavily on mobile communication for
work and personal use
Ability to access information remotely is a key characteristic
of SlideShare members
Access SlideShare on smart devices like IPad’s without Flash
Mobile Products/Services Index
Access Work Email on Mobile Device 1001
Access News on Mobile Device 770
Access Personal Email on Mobile
Device 654
Email Photos from Mobile Device/Daily 445
Conduct Searches on Mobile Device 414
Use Text Messaging 355
Own BlackBerry 269
Source: comScore, Aug 2010
13. Advertising Opportunities
Created to engage this premium audience
Broad Reach
Display Ads
Home Page Sponsorship
Custom Content Unit
Social Media Campaigns
Sponsored Contests & Giveaways
Custom Brand Channels
16. Custom Brand Channels
Create an “AMEX Home” on SlideShare
Allow users to engage
with your brand by:
• Subscribing
• Viewing
• Downloading
• Sharing
• Favoriting
• Commenting
17. Custom Brand Channels
• Upload marketing materials
• Help content go viral
• Be where people
are searching
• Connect with influencers
18. Custom Channel: BlackBerry
Presentations/
Whitepapers
Videos
Social
media apps
User Gen
Blog Presentations
19. Custom Channel: Microsoft Office
• Parent’s Toolbox created to engage users
• 300M pageviews/2:30 avg. time spent on Channel/
406 user documents uploaded
21. Summary
Increase sales and drive new business
Create awareness thru targeted, customizable ad
opportunities
Broad reach of millions of monthly uniques
Strong user engagement
Attractive business/tech-leader audience
“Push” content to where consumers are searching
Post annual reports, statements, etc.
Help company grow by sharing training presentations
Solid ROI
22. For more information, please contact:
Sharon McGlone
Senior Account Executive
SlideShare