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١٩
‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻌﺮﻳﻒ‬‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻌﺮﻳﻒ‬
‫ﺍﻧﺴﺎﻥ‬ ‫ﻫﺎﻱ‬ ‫ﻧﻴﺎﺯ‬ ‫ﺭﻓﻊ‬ ‫ﻣﻨﻈﻮﺭ‬ ‫ﺑﻪ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻋﻤﻠﻲ‬ ‫ﮐﺎﺭﺑﺮﺩ‬
‫ﺩﺍﻧﺶ‬+‫ﻣﻬﺎﺭﺕ‬+‫ﺗﺠﻬﻴﺰﺍﺕ‬=‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬
٢٠
‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬‫ﻣﺆﻟﻔﻪ‬
‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺍﺑﺰﺍﺭ‬
)Production - Tools and Facilities(
‫ﺍﺯ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﺗﺠﻬ‬ ‫ﻭ‬ ‫ﺍﺑﺰﺍﺭﻫﺎ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻧﻤﺎﻳﺎﻥ‬ ‫ﺷﻴﺌﻲ‬ ‫ﺻﻮﺭﺕ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻴﺰﺍﺕ‬
‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﻛﻪ‬ ‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬ ‫ﻓﻴﺰﻳﻜﻲ‬‫ﺍﺳﺖ‬ ‫ﺩﺍﺭ‬‫ﻋﻬﺪﻩ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﻓﺮﺁﻳﻨﺪ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬.
‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺗﺠﺮﺑﻴﺎﺕ‬ ‫ﻭ‬ ‫ﻣﻬﺎﺭﺕ‬
)production – skills and experience(
‫ﺑﺮﺍ‬ ‫ﻻﺯﻡ‬ ‫ﺗﻮﺍﻧﺎﺋﻴﻬﺎﻱ‬ ،‫ﻫﺎ‬‫ﻣﻬﺎﺭﺕ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻧﻤﺎﻳﺎﻥ‬ ‫ﺍﻧﺴﺎﻥ‬ ‫ﺻﻮﺭﺕ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﺒﺪﻳﻞ‬ ‫ﻱ‬
‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﺧﻂ‬ ‫ﺩﺭ‬ ‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬.
‫ﻛﻨ‬‫ﻣﻲ‬ ‫ﻇﻬﻮﺭ‬ ‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﻧﻮﺁﻭﺭﻳﻬﺎﻱ‬ ‫ﻭ‬ ‫ﺧﻼﻗﻴﺖ‬ ،‫ﺗﺨﺼﺺ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺗﺠﺮﺑﻴﺎﺕ‬ ‫ﺍﻳﻦ‬‫ﺪ‬.
٢١
‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬‫ﻣﺆﻟﻔﻪ‬
)‫ﺍﺩﺍﻣﻪ‬(
‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺍﻃﻼﻋﺎﺕ‬
)Production -Facts and Information(
‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﻧﻤﺎﻳﺎ‬ ‫ﻣﺪﺍﺭﻙ‬ ‫ﻭ‬ ‫ﺍﺳﻨﺎﺩ‬ ‫ﺷﻜﻞ‬ ‫ﺩﺭ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻥ‬
‫ﻫﺎ‬‫ﻭﺍﻗﻌﻴﺖ‬ ‫ﺍﺯ‬ ‫ﺍﺷﻜﺎﻝ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬)facts(‫ﺗﺒﺪﻳﻞ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﻛﻪ‬ ‫ﺷﻮﺩ‬‫ﻣﻲ‬
‫ﺍﺳﺖ‬ ‫ﺩﺍﺭ‬‫ﻋﻬﺪﻩ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬.،‫ﺍﻋﺪﺍﺩ‬ ،‫ﻃﺮﺍﺣﻲ‬ ،‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺍﻃﻼﻋﺎﺕ‬ ‫ﺍﻳﻦ‬
‫ﺩﻫﻨﺪ‬‫ﻣﻲ‬ ‫ﻧﺸﺎﻥ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻫﺎ‬‫ﻣﻨﺤﻨﻲ‬ ‫ﻭ‬ ‫ﻣﻌﺎﺩﻻﺕ‬ ،‫ﺭﻭﺍﺑﻂ‬ ،‫ﻫﺎ‬‫ﻣﺸﺎﻫﺪﻩ‬ ‫ﻣﺸﺨﺼﺎﺕ‬.
‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﻣﺪﻳﺮﻳﺖ‬
)linkageProduction- Arrangement and(
‫ﺍﺯ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﻧ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻭ‬ ‫ﺳﺎﺧﺘﺎﺭ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻤﺎﻳﺎﻥ‬
‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﻴﺎﺯ‬ ‫ﻣﻮﺭﺩ‬ ‫ﻫﺎﻱ‬‫ﭼﺎﺭﭼﻮﺏ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﺷﻮﺩ‬‫ﻣﻲ‬
‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬.
‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻇﺎﻫﺮ‬ ‫ﻣﺪﻳﺮﻳﺘﻲ‬ ‫ﻓﻌﺎﻟﻴﺘﻬﺎﻱ‬ ‫ﻭ‬ ‫ﻫﺎ‬‫ﺷﺒﻜﻪ‬ ،‫ﻫﺎ‬‫ﺳﺎﺯﻣﺎﻧﺪﻫﻲ‬ ،‫ﻫﺎ‬‫ﺑﻨﺪﻱ‬‫ﮔﺮﻭﻩ‬ ،‫ﻫﺎ‬‫ﺳﻴﺴﺘﻢ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺳﺎﺧﺘﺎﺭﻫﺎ‬ ‫ﺍﻳﻦ‬.
٢٢
‫ﻣﻠﻲ‬ ‫ﺍﺟﺘﻤﺎﻋﻲ‬ ‫ﻭ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻓﺮﻫﻨﮓ‬
‫ﻭ‬
‫ﻣﻠﻲ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﻭ‬ ‫ﻋﻠﻮﻡ‬ ‫ﻓﺮﻫﻨﮓ‬
K
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‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﻫﺎ‬‫ﻫﺎ‬ ‫ﺩﺍﺩﻩ‬
٢٣
‫ﻣﻨﺎﺑﻊ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﺩﺭ‬ ‫ﻣﺆﺛﺮ‬ ‫ﻋﻨﺼﺮ‬ ‫ّﺎﻭﺭﯼ‬‫ﻨ‬‫ﻓ‬
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٢٦
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٤٠
5 b$55 b$5
‫ﻣﺣﺻوﻻت‬ ‫و‬ ‫ھﺎ‬ ‫ﻓراﯾﻧد‬
5 ` a %5
WHY?
WHO? ‫ﻣﺸﺘﺮﻳﺎﻥ‬
٤١
5 % #
) N J'
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‫ﺑﻨﮕﺎﻩ‬ ‫ﺳﺎﺧﺘﺎﺭ‬
‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﻧﻴﺮﻭﻱ‬ ‫ﻣﺪﻳﺮﻳﺖ‬
‫ﺳﺎﺯﻱ‬ ‫ﺁﻣﺎﺩﻩ‬
‫ﺍﻭﻟﻴﻪ‬ ‫ﻣﻮﺍﺩ‬
‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻮﺳﻌﻪ‬
‫ﺗﺪﺍﺭﮐﺎﺕ‬
‫ﺗﻮﻟﻴﺪ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﺳﺎﺯﻱ‬ ‫ﺁﻣﺎﺩﻩ‬
‫ﻭ‬ ‫ﻣﺤﺼﻮﻻﺕ‬
‫ﺧﺪﻣﺎﺕ‬
‫ﻭ‬ ‫ﻳﺎﺑﻲ‬ ‫ﺑﺎﺯﺍﺭ‬
‫ﻓﺮﻭﺵ‬
‫ﭘﺲ‬ ‫ﺧﺪﻣﺎﺕ‬
‫ﻓﺮﻭﺵ‬ ‫ﺍﺯ‬
& .3 B% 3
٤٢
5 b$55 b$5
•‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬‫ﺑ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬ ‫ﻓﻌﺎﻟﻴﺖ‬ ‫ﺩﺭ‬ ‫ﺗﻨﻬﺎ‬ ‫ﻧﻪ‬‫ﺩﺭ‬ ‫ﻠﮑﻪ‬
‫ﺍﺳﺖ‬ ‫ﮔﺬﺍﺭ‬ ‫ﺍﺛﺮ‬ ‫ﻧﻴﺰ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﭘﺸﺘﻴﺒﺎﻧﻲ‬ ‫ﻓﻌﺎﻟﻴﺘﻬﺎﻱ‬.
•‫ﻣﺠﻤﻮﻋ‬ ،‫ﻓﻌﺎﻟﻴﺘﻬﺎ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻋﻨﻮﺍﻥ‬ ‫ﺑﻪ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﻳﮏ‬‫ﻪ‬
‫ﺭﻭﺩ‬ ‫ﻣﻲ‬ ‫ﺷﻤﺎﺭ‬ ‫ﺑﻪ‬ ‫ﻧﻴﺰ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﻳﻬﺎ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬)‫ﺍﺭﺯﺵ‬ ‫ﺭﻧﺠﻴﺮﻩ‬
‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬.(
•‫ﭘﻮﺭﺗﺮ‬ ‫ﻣﺎﻳﮑﻞ‬
٤٣
5 b$55 b$5
• _ T *2 ) ! $ 9]
$% ' @ 5 ` a %5 *
% 2.
7 ' F+1 $
٤٤
‫ﺗﻼﺷ‬ ‫ﺗﻤﺎﻣﻲ‬ ‫ﺑﺮ‬ ‫ﻧﺎﻇﺮ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻛﻠﻲ‬ ‫ﻃﻮﺭ‬ ‫ﺑﻪ‬‫ﻭ‬ ‫ﻬﺎ‬
‫ﺻ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺳﻄﺢ‬ ‫ﺍﺭﺗﻘﺎء‬ ‫ﺑﺮﺍﻱ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻬﺎﻳﻲ‬‫ﻓﻌﺎﻟﻴﺘ‬‫ﻮﺭﺕ‬
‫ﮔﻴﺮﻧﺪ‬ ‫ﻣﻲ‬.‫ﻳﻚ‬ ‫ﺧﻠﻖ‬ ‫ﺑﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻤﻜﻦ‬ ‫ﺗﻼﺷﻬﺎ‬ ‫ﺍﻳﻦ‬
‫ﺑﻬﺒ‬ ‫ﺭﺍ‬ ‫ﻣﻮﺟﻮﺩ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﻳﺎ‬ ‫ﻭ‬ ‫ﺷﺪﻩ‬ ‫ﻣﻨﺠﺮ‬ ‫ﺟﺪﻳﺪ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬‫ﻮﺩ‬
‫ﺑﺨﺸﺪ‬.‫ﻣﻨﺎﺑ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺑﻪ‬ ‫ﻧﻬﺎﻳﺖ‬ ‫ﺩﺭ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺗﻮﺳﻌﻪ‬‫ﻊ‬
‫ﺍﻓ‬ ‫ﺑﻪ‬ ‫ﻧﻬﺎﻳﺘﺎ‬ ‫ﻭ‬ ‫ﻓﺮﺁﻳﻨﺪﻫﺎ‬ ‫ﺑﻬﺒﻮﺩ‬ ‫ﻭ‬ ‫ﺗﻮﺳﻌﻪ‬ ،‫ﺍﻧﺴﺎﻧﻲ‬‫ﺰﺍﻳﺶ‬
‫ﻣﻲ‬ ‫ﺧﺪﻣﺎﺗﻲ‬ ‫ﻳﺎ‬ ‫ﻭ‬ ‫ﺗﻮﻟﻴﺪﻱ‬ ‫ﺍﻣﻮﺭ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺩﺭ‬ ‫ﻭﺭﻱ‬ ‫ﺑﻬﺮﻩ‬
‫ﺍﻧﺠﺎﻣﺪ‬.
T R ?:
٤٥
4 c F <T
‫ﺗﻮﺳﻌﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬ ‫ﺑﻪ‬)Demand – Pull(‫ﻭ‬
‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬)Supply – Push(‫ﺩﺍﺭﺩ‬ ‫ﺑﺴﺘﮕﻲ‬ ‫ﺁﻥ‬.
‫ﺑﻮﺟ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺍﻧﮕﻴﺰﺷﻲ‬ ‫ﺳﻴﺴﺘﻢ‬ ‫ﻃﺮﻳﻖ‬ ‫ﺍﺯ‬ ‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬‫ﻮﺩ‬
‫ﺁﻳﺪ‬‫ﻣﻲ‬.
‫ﻧﻬﺎﺩ‬ ‫ﻭ‬ ‫ﺗﻜﻨﻮﻟﻮﮊﻳﻚ‬ ‫ﺗﻮﺍﻧﻤﻨﺪﻳﻬﺎﻱ‬ ‫ﻃﺮﻳﻖ‬ ‫ﺍﺯ‬ ‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬‫ﻫﺎﻱ‬
‫ﺷﻮﺩ‬‫ﻣﻲ‬ ‫ﺳﻨﺠﻴﺪﻩ‬ ‫ﺁﻥ‬ ‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬
٤٦
# J ' ] G S# J ' ] G S
t
P
٤٧
‫ﺑﺮ‬ ‫ﻣﻮﺛﺮ‬ ‫ﻋﻮﺍﻣﻞ‬‫ﺗﻮﺳﻌﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬ )‫ﺍﺩﺍﻣﻪ‬(
‫ﺗﻘﺎﺿﺎ‬ ‫ﻃﺮﻑ‬)‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬(‫ﻋﺮﺿﻪ‬ ‫ﻃﺮﻑ‬)‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬(
‫ﺍﻧﮕﻴﺰﺷﻬﺎ‬‫ﻫﺎ‬‫ﺗﻮﺍﻧﻤﻨﺪﻱ‬‫ﻧﻬﺎﺩﻫﺎ‬
‫ﺍﻗﺘﺼﺎﺩﻱ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬)‫ﻣﺎﻟﻲ‬–
‫ﺍﺭﺯﻱ‬–‫ﭘﻮﻟﻲ‬(
‫ﺻﻨﻌﺘﻲ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬
‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬
‫ﺗﺠﺎﺭﻱ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬
‫ﻣﻬﺎﺭﺗﻬﺎ‬
‫ﺳﺮﻣﺎﻳﻪ‬
‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺍﻃﻼﻋﺎﺕ‬
‫ﺁﻣﻮﺯﺷﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬)‫ﻓﻨﻲ‬–
‫ﺍﻱ‬‫ﺣﺮﻓﻪ‬–‫ﻋﻤﻮﻣﻲ‬ ‫ﺁﻣﻮﺯﺵ‬–
‫ﻋﺎﻟﻲ‬ ‫ﺁﻣﻮﺯﺵ‬(
‫ﭘﮋﻭﻫﺸﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬
‫ﻃﺮﺍﺣﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬–‫ﻣﻬﻨﺪﺳﻲ‬
‫ﻣﺎﻟﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬
‫ﺭﻳﺰﻱ‬‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬
‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬
‫ﻣﺪﻳﺮﻳﺘﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬)‫ﻭ‬ ‫ﻗﻮﺍﻧﻴﻦ‬
‫ﻣﻘﺮﺭﺍﺕ‬(
٤٨
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٥٤
‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬
1(d4"3 4"6 T64
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f :/ B.
٥٥
‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬
2(h ZB" 449B4
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٥٦
‫ﻧﻮﺁﻭﺭﻱ‬‫ﻫﺰﻳﻨﻪ‬
‫ﺗﺤﻘﻴﻘ‬‫ﺎﺕ‬
‫ﺳﺮﻋﺖ‬
‫ﺗﺤﻘﻴﻘ‬‫ﺎﺕ‬
‫ﺳﺮﻋﺖ‬
‫ﺗﻮﻟﻴﺪ‬
‫ﻣﻘﺪﺍﺭ‬ ‫ﺗﺨﻤﻴﻦ‬
‫ﻣﺸﺘ‬ ‫ﺗﻘﺎﺿﺎﻱ‬‫ﺮﻱ‬
‫ﺯﻣﺎﻥ‬
‫ﺑﺮﮔﺸ‬‫ﺖ‬
‫ﺳﺮﻣﺎﻳﻪ‬
‫ﻣﺰﻳﺖ‬
‫ﺭﻗﺎﺑﺘ‬‫ﻲ‬
‫ﺍﺭﺯﺵ‬
‫ﺍﻓﺰﻭﺩﻩ‬
‫ﻣﻬﺎﺭﺗﻬﺎﻱ‬
‫ﺗﺄﻛﻴﺪ‬ ‫ﻣﻮﺭﺩ‬
‫ﻧﻮﺁﻭﺭﻱ‬
‫ﺑﻨﻴﺎﺩﻱ‬
‫ﺑﺎﻻ‬‫ﭘﺎﺋﻴﻦ‬‫ﺳﺮﻳﻊ‬‫ﭘﻴﭽﻴﺪﻩ‬‫ﻃﻮﻻﻧﻲ‬
‫ﺑ‬‫ﺎﻻ‬‫ﺑﺎﻻ‬‫ﺑﻨﻴ‬ ‫ﺗﺤﻘﻴﻘﺎﺕ‬‫ﺎﺩﻱ‬
‫ﻛﺎﺭﺑﺮﺩ‬ ‫ﺗﻮﺳﻌﻪ‬‫ﺑﺎﻻ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﻬﻨﺪﺳﻲ‬
‫ﺳﺎﺧﺖ‬ ‫ﺗﺠﺪﻳﺪ‬
‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬
‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪ‬ ‫ﻧﺴﺒﺘﴼ‬‫ﻩ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﻓﺮﺁﻳﻨﺪ‬‫ﻣﺘﻮﺳﻂ‬‫ﺑﺎﻻ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻃﻮﻻﻧﻲ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﻣﻬﻨﺪﺳﻲ‬
‫ﻛﺎﻻ‬ ‫ﺑﺮﭼﺴﺐ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﻛﻨﺪ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻃﻮﻻﻧﻲ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﺳﺎﺯﻱ‬‫ﻓﺮﻣﻮﻝ‬ ‫ﺗﺠﺪﻳﺪ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﺧﺪﻣﺎﺕ‬ ‫ﺍﺭﺍﺋﻪ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴﻦ‬‫ﭘﺎﺋﻴﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﻃﺮﺍﺣﻲ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴﻦ‬‫ﭘﺎﺋﻴﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﺑ‬‫ﺑﺴﺘﻪ‬‫ﻨﺪﻱ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴ‬‫ﻦ‬‫ﭘﺎﺋﻴ‬‫ﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬
‫ﻧﻮﺁﻭﺭﯼ‬ ‫ﺍﻧﻮﺍﻉ‬ ‫ﻣﻘﺎﻳﺴﻪ‬
٥٧
/ # *+ 6 / NB&/ # *+ 6 / NB&
•^ s x T Y .' $ / 7 IL y %
*u 7 IL % %F 5 x T ) / % # y
4 ).
‫ﻧوآوری‬‫ﻧرخ‬
‫ﻣﺣﺻول‬
‫ﻓرآﯾﻧد‬
٥٨
) @k C%4 ) O z % $% S )6`
# C$ h 5.) S HI@
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# ) % N z |O *#%
%4 ) %.
٥٩
)T)HW*2#))T% 2)
)} 8^ 2%7 ILi Nq)H@
7 SX {)u;FN2< 
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KH#J2% )S)
C%4C#* 4%4.
٦٠
6 % # ) 4A X%4S
# # *T W KH % * C% J8)
% &" C C ).
٦١
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٦٢
GW)86) 5 J22*
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7. S75 J2^W#*2*
XR&D&E%4 ).
٦٣
T m 4 T4 ? "T m 4 T4 ? "
,2'(:] D" . D 7 7 #!1:
Strategic Management of Technological Innovation, By Melissa Schelling, 2013.
, 5!2 9N 4 N 7D"/ ?& ] 4 *' ' + ,171!$ !2 2 " i " #!1.
r.Seifollahy@gmail.com
www.slideshare.net/irantraining

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  • 20. ‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻌﺮﻳﻒ‬‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﺍﻧﺴﺎﻥ‬ ‫ﻫﺎﻱ‬ ‫ﻧﻴﺎﺯ‬ ‫ﺭﻓﻊ‬ ‫ﻣﻨﻈﻮﺭ‬ ‫ﺑﻪ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻋﻤﻠﻲ‬ ‫ﮐﺎﺭﺑﺮﺩ‬ ‫ﺩﺍﻧﺶ‬+‫ﻣﻬﺎﺭﺕ‬+‫ﺗﺠﻬﻴﺰﺍﺕ‬=‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬ ٢٠
  • 21. ‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺍﺑﺰﺍﺭ‬ )Production - Tools and Facilities( ‫ﺍﺯ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﺗﺠﻬ‬ ‫ﻭ‬ ‫ﺍﺑﺰﺍﺭﻫﺎ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻧﻤﺎﻳﺎﻥ‬ ‫ﺷﻴﺌﻲ‬ ‫ﺻﻮﺭﺕ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻴﺰﺍﺕ‬ ‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﻛﻪ‬ ‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬ ‫ﻓﻴﺰﻳﻜﻲ‬‫ﺍﺳﺖ‬ ‫ﺩﺍﺭ‬‫ﻋﻬﺪﻩ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﻓﺮﺁﻳﻨﺪ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬. ‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺗﺠﺮﺑﻴﺎﺕ‬ ‫ﻭ‬ ‫ﻣﻬﺎﺭﺕ‬ )production – skills and experience( ‫ﺑﺮﺍ‬ ‫ﻻﺯﻡ‬ ‫ﺗﻮﺍﻧﺎﺋﻴﻬﺎﻱ‬ ،‫ﻫﺎ‬‫ﻣﻬﺎﺭﺕ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻧﻤﺎﻳﺎﻥ‬ ‫ﺍﻧﺴﺎﻥ‬ ‫ﺻﻮﺭﺕ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﺒﺪﻳﻞ‬ ‫ﻱ‬ ‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﺧﻂ‬ ‫ﺩﺭ‬ ‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬. ‫ﻛﻨ‬‫ﻣﻲ‬ ‫ﻇﻬﻮﺭ‬ ‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﻧﻮﺁﻭﺭﻳﻬﺎﻱ‬ ‫ﻭ‬ ‫ﺧﻼﻗﻴﺖ‬ ،‫ﺗﺨﺼﺺ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺗﺠﺮﺑﻴﺎﺕ‬ ‫ﺍﻳﻦ‬‫ﺪ‬. ٢١
  • 22. ‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬‫ﻣﺆﻟﻔﻪ‬ )‫ﺍﺩﺍﻣﻪ‬( ‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﺍﻃﻼﻋﺎﺕ‬ )Production -Facts and Information( ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﻧﻤﺎﻳﺎ‬ ‫ﻣﺪﺍﺭﻙ‬ ‫ﻭ‬ ‫ﺍﺳﻨﺎﺩ‬ ‫ﺷﻜﻞ‬ ‫ﺩﺭ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻥ‬ ‫ﻫﺎ‬‫ﻭﺍﻗﻌﻴﺖ‬ ‫ﺍﺯ‬ ‫ﺍﺷﻜﺎﻝ‬ ‫ﻛﻠﻴﻪ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬)facts(‫ﺗﺒﺪﻳﻞ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﻛﻪ‬ ‫ﺷﻮﺩ‬‫ﻣﻲ‬ ‫ﺍﺳﺖ‬ ‫ﺩﺍﺭ‬‫ﻋﻬﺪﻩ‬ ‫ﺭﺍ‬ ‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬.،‫ﺍﻋﺪﺍﺩ‬ ،‫ﻃﺮﺍﺣﻲ‬ ،‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺍﻃﻼﻋﺎﺕ‬ ‫ﺍﻳﻦ‬ ‫ﺩﻫﻨﺪ‬‫ﻣﻲ‬ ‫ﻧﺸﺎﻥ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻫﺎ‬‫ﻣﻨﺤﻨﻲ‬ ‫ﻭ‬ ‫ﻣﻌﺎﺩﻻﺕ‬ ،‫ﺭﻭﺍﺑﻂ‬ ،‫ﻫﺎ‬‫ﻣﺸﺎﻫﺪﻩ‬ ‫ﻣﺸﺨﺼﺎﺕ‬. ‫ﺗﻮﻟﻴﺪ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻻﺯﻡ‬ ‫ﻣﺪﻳﺮﻳﺖ‬ )linkageProduction- Arrangement and( ‫ﺍﺯ‬ ‫ﺍﻱ‬‫ﻣﺆﻟﻔﻪ‬ ‫ﺑﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﻧ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻭ‬ ‫ﺳﺎﺧﺘﺎﺭ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﺍﻃﻼﻕ‬‫ﻤﺎﻳﺎﻥ‬ ‫ﻫﺎ‬‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺩﺍﺩﻩ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﻴﺎﺯ‬ ‫ﻣﻮﺭﺩ‬ ‫ﻫﺎﻱ‬‫ﭼﺎﺭﭼﻮﺏ‬ ‫ﺷﺎﻣﻞ‬ ‫ﻭ‬ ‫ﺷﻮﺩ‬‫ﻣﻲ‬ ‫ﺑﺎﺷﺪ‬‫ﻣﻲ‬. ‫ﮔﺮﺩﺩ‬‫ﻣﻲ‬ ‫ﻇﺎﻫﺮ‬ ‫ﻣﺪﻳﺮﻳﺘﻲ‬ ‫ﻓﻌﺎﻟﻴﺘﻬﺎﻱ‬ ‫ﻭ‬ ‫ﻫﺎ‬‫ﺷﺒﻜﻪ‬ ،‫ﻫﺎ‬‫ﺳﺎﺯﻣﺎﻧﺪﻫﻲ‬ ،‫ﻫﺎ‬‫ﺑﻨﺪﻱ‬‫ﮔﺮﻭﻩ‬ ،‫ﻫﺎ‬‫ﺳﻴﺴﺘﻢ‬ ‫ﺷﻜﻞ‬ ‫ﺑﻪ‬ ‫ﺳﺎﺧﺘﺎﺭﻫﺎ‬ ‫ﺍﻳﻦ‬. ٢٢
  • 23. ‫ﻣﻠﻲ‬ ‫ﺍﺟﺘﻤﺎﻋﻲ‬ ‫ﻭ‬ ‫ﺳﻴﺎﺳﻲ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫ﻭ‬ ‫ﻣﻠﻲ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﻭ‬ ‫ﻋﻠﻮﻡ‬ ‫ﻓﺮﻫﻨﮓ‬ K GH %L K GH %L ‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬ M 5 G %N O# ‫ﺳﺘﺎﻧﺪﻩ‬ ‫ﻫﺎ‬‫ﻫﺎ‬ ‫ﺩﺍﺩﻩ‬ ٢٣ ‫ﻣﻨﺎﺑﻊ‬ ‫ﺗﺒﺪﻳﻞ‬ ‫ﺩﺭ‬ ‫ﻣﺆﺛﺮ‬ ‫ﻋﻨﺼﺮ‬ ‫ّﺎﻭﺭﯼ‬‫ﻨ‬‫ﻓ‬
  • 24. 4 L4 L 4 L B E C D A‫ﮐﺎرﺑرد‬ )6% P ' C ; % * 2 J * *F 5 ! $ 9 F) *@ Q/S 7 T 5 )
  • 25. 4 L4 5 M 4 ; 2 $ *' ' +)4 9( ; 2 $( W'8I$ *' ' + (LCD,DVD) ! 17 *' ' + 1 - 2 # ! 17 CNC,CAD/CAM,… ٢٥
  • 26. •/ NB& •O •&9B)6( ‫ﭘﻴﭽﻴﺪﮔﻲ‬ ‫ﻣﻴﺰﺍﻥ‬ ‫ﺑﺮﺍﺳﺎﺱ‬ ‫ﺑﻨﺪﻱ‬‫ﻃﺒﻘﻪ‬ ٢٦
  • 27. •R SNB& 8 •B;5 8 •& 8)3 7( ‫ﺁﻧﻬ‬ ‫ﻣﺸﺎﺭﮐﺖ‬ ‫ﺑﻪ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺑﺎ‬ ‫ﻫﺎ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺑﻨﺪﻱ‬ ‫ﺩﺳﺘﻪ‬‫ﺎ‬‫ﺭﻗﺎﺑﺘ‬ ‫ﺟﺎﻳﮕﺎﻩ‬ ‫ﺩﺭ‬‫ﻲ‬ ٢٧
  • 29. ٢٩
  • 30. •?4 4 54 •?S ( B7T • •6U5M C 3 •= 6 •' V;= W •& ( LBL+ X)7( 4 ?4 X)7( 6YZ' ( BB[ % X)7( 6;5 ( BB[ % X)7( V;= *"NT5 ) U % ٣٠
  • 31. •] <6/ T)?^ &( •N)# ( •_ ;4I)4`( •# /a $W) a $( 7< # b$ 4 4 L ٣١
  • 32. S $S $ a $6" 7 ; $V H $M N4%4 $ $ )# O $ )6 ' C ; 2 ٣٢
  • 33. 6 +SF/ NB& 6 +SF/ NB& W 3 & ;7< ( < = ' 3 ?4 _ ;4 _ ;4 +6 ZB/ 8 ٣٣
  • 34. 6 +SF/ NB& 6 +SF/ NB& (5 //.'( •// .'(57-#!2D9#&/7+ -*' ' +/91 %$ $.1= $L 1 $7X :(5!2$!2. •/N7$/.'(:N1 $7L9H$!2. •YH'-P$/;1N7$G +Z$F ?4'/W'8I$5!1/ /'2 $. •/7@;1N7$;+-$,"W'8I$S11! >.[15 , !/ &3/7+ -; 11=#H-" &4'F 9( D&W'8I$D 71L/'2. ٣٤
  • 35. 6 +SF/ NB& 6 +SF/ NB& ](5 /!2 •^77!2G +Z$/7+ -7D$S1*' ' +2! P17!! " $;+-$,5/'@:NP... !1 -(. •;1A' '$_/'2 $"L 1 $7/ 1.';1 *' ' +(/'2M 3;1L 1 $7#/#/'T :1 !0# "1=#X :(/'2 $. •7 `..5[1.5'T(_, 9N,- ?, ?7 0# "&/'2 $. ٣٥
  • 36. 6 +SF/ NB& 6 +SF/ NB& a(5 /b' •7D$*' ' +;17@&!N./7+ -/'@! $. •;1!N4'G c'8@+1=P T+*' ' deZ$//7 $. •;1 /N7$X :(#/'T:1 != (F+Z$/'2 $. •$.1 $7"!1^7c#/'TS>'"/'-(= ( G '8F ?4'01=! 1 $. ٣٦
  • 37. 7< = > F7< = > F •) F *HW % %F $ % 2 * %4–) * X J ) %" 5 •%4 *HW N $ % ' %4 •V H $ # J ' %W /–Y Z % %F ٣٧
  • 39. 5 b$55 b$5 G 4 G S X/ IL 5 % # 6 E6 ) ] 2 ^ 2 _ T. ٣٩
  • 40. 5 b$55 b$5 F ) * * 2 ^ 2 5 •[ Q# [ 7D ^!# •[) 2 *Q7DZ$ •[* 9QW'8I$ #! 17/,$!@ ٤٠
  • 41. 5 b$55 b$5 ‫ﻣﺣﺻوﻻت‬ ‫و‬ ‫ھﺎ‬ ‫ﻓراﯾﻧد‬ 5 ` a %5 WHY? WHO? ‫ﻣﺸﺘﺮﻳﺎﻥ‬ ٤١
  • 42. 5 % # ) N J' )H 5% # ‫ﺑﻨﮕﺎﻩ‬ ‫ﺳﺎﺧﺘﺎﺭ‬ ‫ﺍﻧﺴﺎﻧﻲ‬ ‫ﻧﻴﺮﻭﻱ‬ ‫ﻣﺪﻳﺮﻳﺖ‬ ‫ﺳﺎﺯﻱ‬ ‫ﺁﻣﺎﺩﻩ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﻣﻮﺍﺩ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺗﺪﺍﺭﮐﺎﺕ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﺳﺎﺯﻱ‬ ‫ﺁﻣﺎﺩﻩ‬ ‫ﻭ‬ ‫ﻣﺤﺼﻮﻻﺕ‬ ‫ﺧﺪﻣﺎﺕ‬ ‫ﻭ‬ ‫ﻳﺎﺑﻲ‬ ‫ﺑﺎﺯﺍﺭ‬ ‫ﻓﺮﻭﺵ‬ ‫ﭘﺲ‬ ‫ﺧﺪﻣﺎﺕ‬ ‫ﻓﺮﻭﺵ‬ ‫ﺍﺯ‬ & .3 B% 3 ٤٢
  • 43. 5 b$55 b$5 •‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬‫ﺑ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺎﻱ‬ ‫ﻓﻌﺎﻟﻴﺖ‬ ‫ﺩﺭ‬ ‫ﺗﻨﻬﺎ‬ ‫ﻧﻪ‬‫ﺩﺭ‬ ‫ﻠﮑﻪ‬ ‫ﺍﺳﺖ‬ ‫ﮔﺬﺍﺭ‬ ‫ﺍﺛﺮ‬ ‫ﻧﻴﺰ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﭘﺸﺘﻴﺒﺎﻧﻲ‬ ‫ﻓﻌﺎﻟﻴﺘﻬﺎﻱ‬. •‫ﻣﺠﻤﻮﻋ‬ ،‫ﻓﻌﺎﻟﻴﺘﻬﺎ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻋﻨﻮﺍﻥ‬ ‫ﺑﻪ‬ ‫ﺑﻨﮕﺎﻩ‬ ‫ﻳﮏ‬‫ﻪ‬ ‫ﺭﻭﺩ‬ ‫ﻣﻲ‬ ‫ﺷﻤﺎﺭ‬ ‫ﺑﻪ‬ ‫ﻧﻴﺰ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﻳﻬﺎ‬ ‫ﺍﺯ‬ ‫ﺍﻱ‬)‫ﺍﺭﺯﺵ‬ ‫ﺭﻧﺠﻴﺮﻩ‬ ‫ﺗﮑﻨﻮﻟﻮﮊﻱ‬.( •‫ﭘﻮﺭﺗﺮ‬ ‫ﻣﺎﻳﮑﻞ‬ ٤٣
  • 44. 5 b$55 b$5 • _ T *2 ) ! $ 9] $% ' @ 5 ` a %5 * % 2. 7 ' F+1 $ ٤٤
  • 45. ‫ﺗﻼﺷ‬ ‫ﺗﻤﺎﻣﻲ‬ ‫ﺑﺮ‬ ‫ﻧﺎﻇﺮ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻛﻠﻲ‬ ‫ﻃﻮﺭ‬ ‫ﺑﻪ‬‫ﻭ‬ ‫ﻬﺎ‬ ‫ﺻ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺳﻄﺢ‬ ‫ﺍﺭﺗﻘﺎء‬ ‫ﺑﺮﺍﻱ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻬﺎﻳﻲ‬‫ﻓﻌﺎﻟﻴﺘ‬‫ﻮﺭﺕ‬ ‫ﮔﻴﺮﻧﺪ‬ ‫ﻣﻲ‬.‫ﻳﻚ‬ ‫ﺧﻠﻖ‬ ‫ﺑﻪ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻤﻜﻦ‬ ‫ﺗﻼﺷﻬﺎ‬ ‫ﺍﻳﻦ‬ ‫ﺑﻬﺒ‬ ‫ﺭﺍ‬ ‫ﻣﻮﺟﻮﺩ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﻳﺎ‬ ‫ﻭ‬ ‫ﺷﺪﻩ‬ ‫ﻣﻨﺠﺮ‬ ‫ﺟﺪﻳﺪ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬‫ﻮﺩ‬ ‫ﺑﺨﺸﺪ‬.‫ﻣﻨﺎﺑ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺑﻪ‬ ‫ﻧﻬﺎﻳﺖ‬ ‫ﺩﺭ‬ ‫ّﺎﻭﺭﻱ‬‫ﻨ‬‫ﻓ‬ ‫ﺗﻮﺳﻌﻪ‬‫ﻊ‬ ‫ﺍﻓ‬ ‫ﺑﻪ‬ ‫ﻧﻬﺎﻳﺘﺎ‬ ‫ﻭ‬ ‫ﻓﺮﺁﻳﻨﺪﻫﺎ‬ ‫ﺑﻬﺒﻮﺩ‬ ‫ﻭ‬ ‫ﺗﻮﺳﻌﻪ‬ ،‫ﺍﻧﺴﺎﻧﻲ‬‫ﺰﺍﻳﺶ‬ ‫ﻣﻲ‬ ‫ﺧﺪﻣﺎﺗﻲ‬ ‫ﻳﺎ‬ ‫ﻭ‬ ‫ﺗﻮﻟﻴﺪﻱ‬ ‫ﺍﻣﻮﺭ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﺩﺭ‬ ‫ﻭﺭﻱ‬ ‫ﺑﻬﺮﻩ‬ ‫ﺍﻧﺠﺎﻣﺪ‬. T R ?: ٤٥
  • 46. 4 c F <T ‫ﺗﻮﺳﻌﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬ ‫ﺑﻪ‬)Demand – Pull(‫ﻭ‬ ‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬)Supply – Push(‫ﺩﺍﺭﺩ‬ ‫ﺑﺴﺘﮕﻲ‬ ‫ﺁﻥ‬. ‫ﺑﻮﺟ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺍﻧﮕﻴﺰﺷﻲ‬ ‫ﺳﻴﺴﺘﻢ‬ ‫ﻃﺮﻳﻖ‬ ‫ﺍﺯ‬ ‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬‫ﻮﺩ‬ ‫ﺁﻳﺪ‬‫ﻣﻲ‬. ‫ﻧﻬﺎﺩ‬ ‫ﻭ‬ ‫ﺗﻜﻨﻮﻟﻮﮊﻳﻚ‬ ‫ﺗﻮﺍﻧﻤﻨﺪﻳﻬﺎﻱ‬ ‫ﻃﺮﻳﻖ‬ ‫ﺍﺯ‬ ‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬‫ﻫﺎﻱ‬ ‫ﺷﻮﺩ‬‫ﻣﻲ‬ ‫ﺳﻨﺠﻴﺪﻩ‬ ‫ﺁﻥ‬ ‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬ ٤٦
  • 47. # J ' ] G S# J ' ] G S t P ٤٧
  • 48. ‫ﺑﺮ‬ ‫ﻣﻮﺛﺮ‬ ‫ﻋﻮﺍﻣﻞ‬‫ﺗﻮﺳﻌﻪ‬‫ﺗﮑﻨﻮﻟﻮﮊﯼ‬ )‫ﺍﺩﺍﻣﻪ‬( ‫ﺗﻘﺎﺿﺎ‬ ‫ﻃﺮﻑ‬)‫ﺗﻘﺎﺿﺎ‬ ‫ﻛﺸﺶ‬(‫ﻋﺮﺿﻪ‬ ‫ﻃﺮﻑ‬)‫ﻋﺮﺿﻪ‬ ‫ﻓﺸﺎﺭ‬( ‫ﺍﻧﮕﻴﺰﺷﻬﺎ‬‫ﻫﺎ‬‫ﺗﻮﺍﻧﻤﻨﺪﻱ‬‫ﻧﻬﺎﺩﻫﺎ‬ ‫ﺍﻗﺘﺼﺎﺩﻱ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬)‫ﻣﺎﻟﻲ‬– ‫ﺍﺭﺯﻱ‬–‫ﭘﻮﻟﻲ‬( ‫ﺻﻨﻌﺘﻲ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬ ‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬ ‫ﺗﺠﺎﺭﻱ‬ ‫ﺳﻴﺎﺳﺘﻬﺎﻱ‬ ‫ﻣﻬﺎﺭﺗﻬﺎ‬ ‫ﺳﺮﻣﺎﻳﻪ‬ ‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺍﻃﻼﻋﺎﺕ‬ ‫ﺁﻣﻮﺯﺷﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬)‫ﻓﻨﻲ‬– ‫ﺍﻱ‬‫ﺣﺮﻓﻪ‬–‫ﻋﻤﻮﻣﻲ‬ ‫ﺁﻣﻮﺯﺵ‬– ‫ﻋﺎﻟﻲ‬ ‫ﺁﻣﻮﺯﺵ‬( ‫ﭘﮋﻭﻫﺸﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬–‫ﻣﻬﻨﺪﺳﻲ‬ ‫ﻣﺎﻟﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬ ‫ﺭﻳﺰﻱ‬‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬ ‫ﻓﻨﺎﻭﺭﯼ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬ ‫ﻣﺪﻳﺮﻳﺘﻲ‬ ‫ﻧﻬﺎﺩﻫﺎﻱ‬)‫ﻭ‬ ‫ﻗﻮﺍﻧﻴﻦ‬ ‫ﻣﻘﺮﺭﺍﺕ‬( ٤٨
  • 49. 3 ] < 8 B3 ] < 8 B *b S 5) ) N J'(G 4 $ W: •* ' X " "L 5 •O % %F 5 ) N J' 5 •G _ TR&D) I@ •) 2 4 5 5 _ J _ T •f @ C ! a%5 _ T •* ) 5g h8 _ TR&D •# i "W " _ T ٤٩
  • 50. 3 ] L 8 B3 ] L 8 B *H F b " 65 2 j 8 F *2 )4; 95 ) ; ]k % %F.G 4 )4; 9 5 % 4): •$%4 6 ) 5* •l W m @ 7 " •) # 5 % •5% @ •5 2 4 _ JSMEs ٥٠
  • 51. W # )H" 5 n # *OG n # *O ; * E I ! *O) 5 2 # H S U K"# n # < h % ) o " %4 $ # i h. Z 4 " # ": ٥١
  • 52. %5 8 2 I ! CA2 pq ; * r 5 $ 2 < s @ n # < HS ; * *2 C 9 %4.C 2 t L *O HS n # $ 6%* % ) *O * / n # *O ;. F *O G " *q n # *O * A@ T *)u; C C ) " "W C E' h I ! *vvvvO )S # l-6 Z )S F#. R ": ٥٢
  • 53. D4D4 •! 1&7 &'( 7 7 / W'8I$ &'( •P ' &'( 7 7 / / &'( •91 2 7J(71 &'( 7 7 / JD91 2 g % &'(JD •=4 &'( 7 7 / D@ &'(
  • 54. •&'(S1*' ' +,9 T.:"/ :1(' 7#GH'8I$1 G $!@!1!41(' 7#7 `F ?hN $/GH'8I$ G $!@(' ".;17# &'(/5!(7 7'-:$. , P#-+1*' ' +( $.$: ! 2 $." ٥٤
  • 55. ‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬ 1(d4"3 4"6 T64 '( *44 5e43 4] <Ne f :/ B. ٥٥
  • 56. ‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺍﺻﻠﻲ‬ ‫ﺧﺼﻮﺻﻴﺎﺕ‬ 2(h ZB" 449B4 e $B;4"i 8 /?j = 49B4F4"F7<"e "f : /. 3(NB78( *4'F0?R B 8ke /W 4d4OB+W B4 67e 4;4B$43DCY 4"Fl$F N"64 83 Be6 B4< 4%6. ٥٦
  • 57. ‫ﻧﻮﺁﻭﺭﻱ‬‫ﻫﺰﻳﻨﻪ‬ ‫ﺗﺤﻘﻴﻘ‬‫ﺎﺕ‬ ‫ﺳﺮﻋﺖ‬ ‫ﺗﺤﻘﻴﻘ‬‫ﺎﺕ‬ ‫ﺳﺮﻋﺖ‬ ‫ﺗﻮﻟﻴﺪ‬ ‫ﻣﻘﺪﺍﺭ‬ ‫ﺗﺨﻤﻴﻦ‬ ‫ﻣﺸﺘ‬ ‫ﺗﻘﺎﺿﺎﻱ‬‫ﺮﻱ‬ ‫ﺯﻣﺎﻥ‬ ‫ﺑﺮﮔﺸ‬‫ﺖ‬ ‫ﺳﺮﻣﺎﻳﻪ‬ ‫ﻣﺰﻳﺖ‬ ‫ﺭﻗﺎﺑﺘ‬‫ﻲ‬ ‫ﺍﺭﺯﺵ‬ ‫ﺍﻓﺰﻭﺩﻩ‬ ‫ﻣﻬﺎﺭﺗﻬﺎﻱ‬ ‫ﺗﺄﻛﻴﺪ‬ ‫ﻣﻮﺭﺩ‬ ‫ﻧﻮﺁﻭﺭﻱ‬ ‫ﺑﻨﻴﺎﺩﻱ‬ ‫ﺑﺎﻻ‬‫ﭘﺎﺋﻴﻦ‬‫ﺳﺮﻳﻊ‬‫ﭘﻴﭽﻴﺪﻩ‬‫ﻃﻮﻻﻧﻲ‬ ‫ﺑ‬‫ﺎﻻ‬‫ﺑﺎﻻ‬‫ﺑﻨﻴ‬ ‫ﺗﺤﻘﻴﻘﺎﺕ‬‫ﺎﺩﻱ‬ ‫ﻛﺎﺭﺑﺮﺩ‬ ‫ﺗﻮﺳﻌﻪ‬‫ﺑﺎﻻ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﻬﻨﺪﺳﻲ‬ ‫ﺳﺎﺧﺖ‬ ‫ﺗﺠﺪﻳﺪ‬ ‫ﺗﻜﻨﻮﻟﻮﮊﻱ‬ ‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪ‬ ‫ﻧﺴﺒﺘﴼ‬‫ﻩ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﻓﺮﺁﻳﻨﺪ‬‫ﻣﺘﻮﺳﻂ‬‫ﺑﺎﻻ‬‫ﻣﺘﻮﺳﻂ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻃﻮﻻﻧﻲ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﻣﻬﻨﺪﺳﻲ‬ ‫ﻛﺎﻻ‬ ‫ﺑﺮﭼﺴﺐ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﻛﻨﺪ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻃﻮﻻﻧﻲ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﺳﺎﺯﻱ‬‫ﻓﺮﻣﻮﻝ‬ ‫ﺗﺠﺪﻳﺪ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺘﻮﺳﻂ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﺧﺪﻣﺎﺕ‬ ‫ﺍﺭﺍﺋﻪ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴﻦ‬‫ﭘﺎﺋﻴﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﻃﺮﺍﺣﻲ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴﻦ‬‫ﭘﺎﺋﻴﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﺑ‬‫ﺑﺴﺘﻪ‬‫ﻨﺪﻱ‬‫ﭘﺎﺋﻴﻦ‬‫ﺑﺎﻻ‬‫ﺑﺎﻻ‬‫ﭘﻴﭽﻴﺪﻩ‬ ‫ﻛﻤﻲ‬‫ﻛﻮﺗﺎﻩ‬‫ﭘﺎﺋﻴ‬‫ﻦ‬‫ﭘﺎﺋﻴ‬‫ﻦ‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱ‬‫ﻱ‬ ‫ﻧﻮﺁﻭﺭﯼ‬ ‫ﺍﻧﻮﺍﻉ‬ ‫ﻣﻘﺎﻳﺴﻪ‬ ٥٧
  • 58. / # *+ 6 / NB&/ # *+ 6 / NB& •^ s x T Y .' $ / 7 IL y % *u 7 IL % %F 5 x T ) / % # y 4 ). ‫ﻧوآوری‬‫ﻧرخ‬ ‫ﻣﺣﺻول‬ ‫ﻓرآﯾﻧد‬ ٥٨
  • 59. ) @k C%4 ) O z % $% S )6` # C$ h 5.) S HI@ * 5 J2 * 9 ) # X { #J ' 5 J2 % H" * H 7 IL # ) % N z |O *#% %4 ) %. ٥٩
  • 60. )T)HW*2#))T% 2) )} 8^ 2%7 ILi Nq)H@ 7 SX {)u;FN2< %*5 J27 W*O(C ; KH#J2% )S) C%4C#* 4%4. ٦٠
  • 61. 6 % # ) 4A X%4S # # *T W KH % * C% J8) % &" C C ). ٦١
  • 62. } 5 J27 W*O9C*2 6z S5~F $ #M 44). ٦٢
  • 63. GW)86) 5 J22* @k) O% 4)**HW) %(E) *O(D)_ "L(R)E6)E&D&R. 7. S75 J2^W#*2* XR&D&E%4 ). ٦٣
  • 64. T m 4 T4 ? "T m 4 T4 ? "
  • 65. ,2'(:] D" . D 7 7 #!1: Strategic Management of Technological Innovation, By Melissa Schelling, 2013. , 5!2 9N 4 N 7D"/ ?& ] 4 *' ' + ,171!$ !2 2 " i " #!1. r.Seifollahy@gmail.com www.slideshare.net/irantraining