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Scottish Government Approval Rating
October 2013

© Ipsos MORI

Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential

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Majority satisfied with the way the Scottish
Government is running the country

2

Are you satisfied or dissatisfied with the way the Scottish Government is running the country?
Don’t know

Satisfaction with the
UK Government
among British adults

9%

34%

Net
satisfaction
+23

9%
25%
57%

Satisfied

Dissatisfied

66%

Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9 th-15th September 2013

© Ipsos MORI

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Net
satisfaction
-28

Version 1 | Strictly Confidential

Source: Ipsos MORI
Approval rating – recent trend
3

Are you satisfied or dissatisfied with the way the Scottish Government is running the country?

Satisfied

Oct-12

Disatisfied

60%

Feb-13

May-13

Sep-13

57%

50%
40%

34%
30%

23%

20%

15%

12% 13%

10%
0%
Oct-12

Jan-13

Apr-13

Jul-13

Base: All (1,000). Data collected among c1,000 Scottish adults

© Ipsos MORI

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Version 1 | Strictly Confidential

Net satisfaction
Approval rating by gender
4

Net satisfaction
Men

Women

40%

64%

30%

50%
20%

38%
10%

29%
40%

0%
Oct-12

Satisfied
Dissatisfied

Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013

© Ipsos MORI

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Version 1 | Strictly Confidential

Jan-13

Apr-13

Jul-13
Approval rating by age group
5

Net satisfaction
67%

16-24

16-24*

69%

9%

25-34

35-54

60%

25-34

50%

21%

26%

40%

30%

50%

35-54
8%
42%

20%

54%

11%

10%

55+

0%

35%

Oct-12

Jan-13

Apr-13

Satisfied
Dissatisfied

*Jan 2012 – May 2013 this was 18-24 year olds

Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013

© Ipsos MORI

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Version 1 | Strictly Confidential

Jul-13

55+
Approval rating by levels of deprivation
6

Net satisfaction
Most deprived areas

Least deprived areas

40%

62%

58%

30%

20%

28%

37%
10%

Most deprived areas

Least deprived areas
0%
Oct-12

Satisfied
Dissatisfied

Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013

© Ipsos MORI

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Version 1 | Strictly Confidential

Jan-13

Apr-13

Jul-13
Approval rating by party support
7

% voting Yes
SNP

54%
80%

Lab

Con

Lib Dem

Jan-13

Apr-13

Jul-13

80%
70%

8%
13%

60%
50%

38%

40%
30%
20%
10%
0%

50%

34%

-10%

Oct-12

-20%

8%
60%

-30%
-40%

42%

-50%

Satisfied
Dissatisfied

Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013

© Ipsos MORI

Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential

Version 1 | Strictly Confidential
Technical details
8

• This presents the topline results from Scotland
• Results are based on a survey of 1,000 respondents
(adults aged 16+) conducted by telephone
• Fieldwork dates: 9th – 15th September 2013
• Data are weight by: age, sex and working status using
census data; tenure using SHS data; and public-private
sector employment using Scottish Government Quarterly
Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
computer rounding, multiple responses, or the exclusion of
“don’t know” categories
• Results are based on all respondents (1,000) unless
otherwise stated

© Ipsos MORI

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Version 1 | Strictly Confidential
9

Scottish Government
Approval Rating
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264
© Ipsos MORI

Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential

Version 1 | Strictly Confidential

@IpsosMORIScot

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Scottish government approval rating increases

  • 1. 1 Scottish Government Approval Rating October 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 2. Majority satisfied with the way the Scottish Government is running the country 2 Are you satisfied or dissatisfied with the way the Scottish Government is running the country? Don’t know Satisfaction with the UK Government among British adults 9% 34% Net satisfaction +23 9% 25% 57% Satisfied Dissatisfied 66% Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9 th-15th September 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Net satisfaction -28 Version 1 | Strictly Confidential Source: Ipsos MORI
  • 3. Approval rating – recent trend 3 Are you satisfied or dissatisfied with the way the Scottish Government is running the country? Satisfied Oct-12 Disatisfied 60% Feb-13 May-13 Sep-13 57% 50% 40% 34% 30% 23% 20% 15% 12% 13% 10% 0% Oct-12 Jan-13 Apr-13 Jul-13 Base: All (1,000). Data collected among c1,000 Scottish adults © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Net satisfaction
  • 4. Approval rating by gender 4 Net satisfaction Men Women 40% 64% 30% 50% 20% 38% 10% 29% 40% 0% Oct-12 Satisfied Dissatisfied Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Jan-13 Apr-13 Jul-13
  • 5. Approval rating by age group 5 Net satisfaction 67% 16-24 16-24* 69% 9% 25-34 35-54 60% 25-34 50% 21% 26% 40% 30% 50% 35-54 8% 42% 20% 54% 11% 10% 55+ 0% 35% Oct-12 Jan-13 Apr-13 Satisfied Dissatisfied *Jan 2012 – May 2013 this was 18-24 year olds Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Jul-13 55+
  • 6. Approval rating by levels of deprivation 6 Net satisfaction Most deprived areas Least deprived areas 40% 62% 58% 30% 20% 28% 37% 10% Most deprived areas Least deprived areas 0% Oct-12 Satisfied Dissatisfied Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential Jan-13 Apr-13 Jul-13
  • 7. Approval rating by party support 7 % voting Yes SNP 54% 80% Lab Con Lib Dem Jan-13 Apr-13 Jul-13 80% 70% 8% 13% 60% 50% 38% 40% 30% 20% 10% 0% 50% 34% -10% Oct-12 -20% 8% 60% -30% -40% 42% -50% Satisfied Dissatisfied Base: All (1,000). Data collected among 1,000 Scottish adults 16+, 9th-15th September 2013 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 8. Technical details 8 • This presents the topline results from Scotland • Results are based on a survey of 1,000 respondents (adults aged 16+) conducted by telephone • Fieldwork dates: 9th – 15th September 2013 • Data are weight by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,000) unless otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 9. 9 Scottish Government Approval Rating mark.diffley@ipsos.com | 0131 240 3269 christopher.mclean@ipsos.com | 0131 240 3264 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential @IpsosMORIScot