The latest Halifax Housing Market Confidence Tracker conducted by Ipsos MORI finds 71% of the public expecting the average UK house price to rise in the next 12 months (6% expect it to fall), showing little change from where this figure stood at 72% last quarter.

1. © Ipsos MORI
Paste co-
brand logo
here
Ipsos MORI slideshare summary of findings & trends
12/04/2014
Q1 2014

2. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend

3. © Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66 +65
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
-60
-40
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends

4. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66
+65
13%
11%
15%
24%
10%
13%
18%
21%
30%
41%
51%
56%
0
10
20
30
40
50
60
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
HPO
Selling
sentiment
(%)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Selling
sentiment
(% agree good
time to sell)
HPO – balance
of % higher
minus % lower

5. © Ipsos MORI
‘Higher’ trends
3%
10%
28%
30%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the
same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher

6. © Ipsos MORI
‘Lower’ trends
0% 0%
2%
4%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the
same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower

7. © Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25
+34

8. © Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy/sell a property?
Good time buy/
good time sell
18%
12%
42%
14%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,959 GB adults 16+, 14 - 24 March 2014
Good time buy/
bad time sell
Bad time buy/
good time sell
Bad time buy/
bad time sell
+4 -5 0 -1

9. © Ipsos MORI
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
71%
higher
6%
lower
GB London
South
England
78%
higher
3%
lower
North
England
81%
higher
4%
lower
68%
higher
7%
lower
Base: 1,959 GB adults 16+, 14 - 24 March 2014, including 266 in London, 461 South England (SE, SW), 470 North England (NW, NE,
Y&H) and 338 in the Midlands.
66%
higher
Midlands
4%
lower

10. © Ipsos MORI
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
60%
good time
42%
bad time
62%
good time
28%
bad time
64%
good time
25%
bad time
65%
good time
Base: 1,959 GB adults 16+, 14 - 24 March 2014, including 266 in London, 461 South England (SE, SW), 470 North England (NW, NE,
Y&H) and 338 in the Midlands.
20%
bad time
26%
bad time
46% good time

11. © Ipsos MORI
64%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
32%
bad time 24%
bad time
41%
bad time
30%
bad time
GB London
South
England
North
England
Midlands
56%
good time
58%
good time
58%
good time
27%
bad time
Base: 1,959 GB adults 16+, 14 - 24 March 2014, including 266 in London, 461 South England (SE, SW), 470 North England (NW, NE,
Y&H) and 338 in the Midlands.
49%
good time

12. © Ipsos MORI
PRS rent expectations (PRS renters)
9%
52%
29%
6%
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14
Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and
companies working in the private sector (i.e. not local councils and housing associations). Taking your
answer from this screen and regardless of whether or not you rent your home, do you think that private
rents will be higher, lower, or will they be the same in 12 months time?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c300-400 private renters
% a little higher
% the same
% a lot higher
% a lot/little lower

13. © Ipsos MORI
60%
51%
37%
29%
20%
15%
12%
7%
6%
4%
3%
3%
Raise deposit
Job security
Household finances
Rising property prices
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of the right type of property
Shortage of property for sale
Level of stamp duty / taxation
Falling property prices
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you
think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,959 GB adults 16+, 14 - 24 March 2014
Barriers to buying
Change +
-1
-5
+1
+2
-5
+1
-1
0
+1
-1
+4
+2

14. © Ipsos MORI
Paste co-
brand logo
here
ben.marshall@ipsos.com | 020 7347 3461
elizabeth.copp@ipsos.com | 020 7347 3165
12/04/2014
Further information is available here
© Ipsos MORI