2. IPSOS TODAY
Ranked 3rd largest Market Research
firm in the world
Publicly traded on Paris Stock
Exchange
Direct presence in 85 countries
5,000 clients
worldwide
1600+ full-time professionals
20 million interviews per
year
3. IPSOS MENA TODAY
Leading research agency in MENA
More than 25 years of experience
in the MENA market
Covering more than 20 MENA countries
800 clients in
MENA
More than 1 million
interviews per year
950+ full-time employees, 1,500+
freelance interviewers
7. A Quick Pinch of Salt ….
Internet penetration
Increased in ALL countries
Smartphones
penetration
Increased in ALL
countries
Online Streaming &
Online downloads
Penetration Increased
/remained stable.
Social Networks
penetration
Increased in
ALL countries
Electronic Games
Penetration Increased
/remained stable.
9. INTERNET IN KSA
KSA
12.3 Million Internet Population
82% Internet Penetration
8.5 Million Internet Population
60% Internet Penetration
10. INTERNET IN UAE
UAE
6.1
9.4 Million Internet Population
92%
63% Internet Penetration
5 Million Internet Population
75% Internet Penetration
11. INTERNET IN EGYPT - Urban
Egypt
(Urban)
9.2 Million Internet Population
44% Internet Penetration
5.5 Million Internet Population
26% Internet Penetration
12. INTERNET IN LEBANON
1.9
Internet Population
9.4 Million Internet Population
61%
63% Internet Penetration
1.7 Million Internet Population
56% Internet Penetration
13. INTERNET IN KUWAIT
Kuwait
2.1
9.4 Million Internet Population
79%
63% Internet Penetration
1.7 Million Internet Population
64% Internet Penetration
14. INTERNET IN JORDAN
Jordan
2.3 Million Internet Population
9.4
56%
63% Internet Penetration
2.2 Million Internet Population
55% Internet Penetration
16. Social Media penetration Increased in all countries compared to last year.
Active daily users also increased in all countries compared to last year.
17. PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET
USERS
81%
87%
89% 87%
87% 95%
72%
71%
73%
76%
KSA
UAE
Egypt
76%
94%
Lebanon Kuwait Jordan
18.
19. PENETRATION OF
USERS
AMOUNG SOCIAL NETWORK
99% 99% 99%98% 98%
95% 93% 99%
90%
KSA
UAE
Egypt
2012
99% 100%
83%
Lebanon Kuwait
2013
Jordan
20. PENETRATION OF
USERS
AMOUNG SOCIAL NETWORK
57%
46% 48%
43%
35%
33%
28%
28%
19%
18%
10% 10%
KSA
UAE
Egypt
2012
Lebanon Kuwait
2013
Jordan
29. PENETRATION OF E-GAMES AMOUNG TOTAL POPULATION 2013
KSA
Jordan
45%
UAE
32%
29%
Kuwait
Egypt
37%
20%
37%
Lebanon
30. PENETRATION OF ONLINE GAMES AMOUNG E-GAMERS - 2013
KSA
Jordan
45%
32%
UAE
29%
57% Play Online
49% Play Online
Kuwait
Egypt
37%
20%
37%
38% Play Online
Lebanon
31. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY
KSA
UAE
Egypt
Kuwait
Lebanon
Jordan