3. hĂŽmejames
driven by performance
Outline
Ë Top Level Process - whatâs changed and what hasnât?
Ë What got broke? How did we sort it?
Ë Strategy Pre-Planning
Ë Content Creation & Distribution
6. hĂŽmejames
driven by performance
What got broke? How did we sort it?
Ë Site distributes and copies content
Ë Sites writes content for contents sake
Ë Lots of useless pages â affects crawl rate
Get rid of it now!!
7. hĂŽmejames
driven by performance
Strategy Pre-Planning
How much will
How can we
Is anything What do we it cost? How
reach our
stopping us? need to do? long will it
audience?
take?