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ionSearch 2012

Rob Hughes

Home James
hĂŽmejames
driven by performance




                        SEO Content Strategies
                                      ‱   ionSearch 2012
                                             Rob Hughes
                                                @_robh_
hĂŽmejames
driven by performance




                                             Outline
                        ˆ   Top Level Process - what’s changed and what hasn’t?

                        ˆ   What got broke? How did we sort it?

                        ˆ   Strategy Pre-Planning

                        ˆ   Content Creation & Distribution
hĂŽmejames
driven by performance




         Top Level Process – Same ol’ Game
hĂŽmejames
driven by performance




       What got broke? How did we sort it?




                        Anchor text isn’t what it once was
hĂŽmejames
driven by performance




       What got broke? How did we sort it?
                        ˆ   Site distributes and copies content

                        ˆ   Sites writes content for contents sake

                        ˆ   Lots of useless pages – affects crawl rate




                                         Get rid of it now!!
hĂŽmejames
driven by performance




                        Strategy Pre-Planning



                                                        How much will
         How can we
                            Is anything   What do we     it cost? How
          reach our
                           stopping us?   need to do?      long will it
          audience?
                                                             take?
hĂŽmejames
driven by performance




                        Creating a Structured Plan
hĂŽmejames
driven by performance




                                 Conclusion




                        Be Smarter        Be Quicker
Rob Hughes - SEO Content Strategies - ionSearch 2012

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Rob Hughes - SEO Content Strategies - ionSearch 2012