3. Me
• Matt Roberts: VP Product, Co-founder of Linkdex
• Creating In-house / Enterprise SEO Tools For 7 Years
• Been At The Coal Face Of SEO: Pitching, Servicing,
Winning, Sometimes Losing (But learning), Training New
SEO’s, Big Brands & SME’s, Digital Agency, SEO Affiliate
4. Background
• Audience Is Key: Sell SEO, Mange Accounts, Do SEO
• Tools Are Just That: They can’t do SEO for you
• Turn Data To Insights That Shape Strategy: Better
insights, better strategy
• Doing Is A Ranking Factor: I love tools that help you do
more – understanding the barriers to doing more
6. Of course you do
• Google Tools: GA, WMT, Adwords, Insights etc.
• Excel: Love it or hate it. Image SEO without it!
“Always more to discover”
7. Broad domain intelligence
• Searchmetrics: Ready-made intelligence on historical
search performance of a domain vs competitors
• ahref: Similar but also has a linkmap
Favorite uses:
Business Development, Supplement KW research, Historical
performance e.g. was site hit by Panda
8. Deep intelligence / reporting
• Linkdex: Ask us to demo dashboards
• AnalyticsSEO: Last time I looked it had lots of insights to
offer
Favorite uses:
Business Development, account management &
development
9. Link prospecting
• Ontolo: Link prospecting that is consistent with your
chosen strategies
• Local Citation Finder: For links and citations
Favorite uses:
Efficient prospect identification (competitors likely not to
have)
10. Outreach
• Buzzstream: Focused and effecient
• Scream CRM: NEW! Outreach from inside Gmail
Favorite uses:
Efficient managed outreach
11. Site Optimisation
• Screamingfrog: Upgrade of Xenu
• Linkdex: NEW TODAY! Bit special, come and talk to me
about why
Favorite uses:
Optimal wiring of content for better results
12. Team / Project Management
• Desktime: Who’s doing more of what they should be doing
and who’s distracted?
• Linkdex: Who’s doing the most and did it work
• Analytics SEO: Who’s doing the most and did it work
Favorite uses:
Team productivity competitions, SEO experiments
13. Final mentions
• Evernote: Capture meetings notes, thoughts, disoveries
Favorite uses:
A supplemental index
