1. ionSearch 2012
Dave Snyder
CEO - Steelcast

2. Content Marketing in a Post
Panda World …

3. …and Post LinkPocolypse

5. Me

7. Curation Platforms Can Help with
ORM and Work Safely as Brand
Sounding Boards

8. Curation Platforms Can Help with
ORM and Work Safely as Brand
Sounding Boards

9. Let’s Breakdown the Timeline

10. February 24, 2011:
The Panda is Unleashed

11. 12% of search results

12. April 11, 2011:
Panda 2.0

13. The Panda Goes Global in
English

14. August 12, 2011:
Panda Goes Multilingual

15. January 10, 2012:
Search + Your World

16. March 2012:
Matt Cutts Gives a Glimpse at
LinkPocolypse

17. We are trying to level the playing field a
bit. All those people doing, for lack of a
better word, over optimization or overly
SEO - versus those making great content
and great site. We are trying to make
GoogleBot smarter, make our relevance
better, and we are also looking for those
who abuse it, like too many keywords on
a page, or exchange way too many links
or go well beyond what you normally
expect.

18. April 3, 2012:
March 50 Pack

19. Change to Anchor Text
Scoring

20. <a href=>“anchor text”</a>

23. What Clues Has G Given Us?

24. Google is Looking at
Authorship

25. Rel=“ME” and Rel=“Author”

28. Since Anchor Text is Changing,
they want to see more natural
mixes

29. If Google is Watching what
Authors Do, Then They Are
Watching Who Shares What and
How Often

31. Panda is All About Content
Quality … Google Wants Quality

32. Quality Signals Beyond Author
Tag

33. Links to a Page

34. Semantic Relationship of
Words on a Page

35. Words to Ads on a Page

36. Reading Level of Page

37. Automated Readability Index

38. But It Goes Beyond Words…

39. … Social Media and Search
Both Love Images

40. Put Simply…
… Content Marketing
Today is about Creating highly
sharable copy and media with
depth

41. … And Then Finding it a
Home

42. Two Huge Opportunities are
Open for the Creative

43. #1 : Photos and Illustrations

44. Fuck Infographics!

48. What You Can Do With a
Camera Phone

50. You Can Go Viral Just Using
PhotoShop

54. Or Screw PhotoShop

56. #2 : Curation is Powerful

58. Don’t Drink One Platforms
Kool-Aid

59. Learn What Each Platform has to
Offer and What Content Will
Work

60. Play within the Rules: Buy
Ads!

64. Outcomes from These Two
Opportunities

65. Lots of Link and Traffic
Possibilities

66. Content and Platforms
Optimized for Linking

67. Data Integration into Social Ads
can Help You Get Deeper Insight
into Customers

68. Curation Platforms Can Help with
ORM and Work Safely as Brand
Sounding Boards

69. Dave Snyder
@davesnyder
dsnyder@steelcast.com