Brad Smith, CEO of Intuit, discusses leading innovation and growth in a changing world. He emphasizes the importance of (1) aligning teams around a memorable vision by listening to different perspectives, (2) fostering an entrepreneurial culture that celebrates failure and new ideas, and (3) managing a portfolio of investments across horizons, tailoring talent and metrics to today's core offerings or tomorrow's emerging opportunities. The key is preparing for constant change by mobilizing people, building the right culture, and placing strategic bets on both the present and the future.

1. LEADING INNOVATION
AND GROWTH IN A
CHANGING WORLD
Brad Smith, CEO Intuit
@IntuitInc

2. the only constant is change

3. There is one certainty:
You will have to lead
transformational change

4. Intuit :
A story of transformation

5. Founded in ‘83: Improve financial lives

6. Today’s topic
Leading innovation &
growth in a rapidly
changing world

7. The big questions

8. QUESTION #1
How do you align &
mobilize your team
around a vision?

9. Define a vision that inspires action

10. First, listen…
employees • Greatest
underleveraged
investors opportunities?
customers • Greatest risks or
industry peers challenges?
advisors • What can you do
to screw it up?

11. Get a future-back, outside-in perspective

12. More than a
great
communicator
… a translator
of dreams.

13. Package it into something memorable
“Connected Services”
Social
Mobile
Global

14. SUMMARY –
Mobilizing & aligning your team
around a vision
• Strive for a vision that inspires action
• Listen…and get an outside-in perspective
• Package it into something memorable

15. QUESTION #2
How do you build a
culture where innovation
thrives?

16. “The bottleneck is
always at the top of
the bottle.”

17. To walk a mile in a customer’s shoes…
you must first remove your own

18. Foster an entrepreneurial environment
Small teams
Rapid experimentation
Celebrate failure

19. “What the hell does
mobile have to do
with taxes?”
“We have an idea…”

20. SUMMARY –
Build a culture where innovation thrives
• Questions you ask…not answers you give
• Foster an entrepreneurial environment
• Enable ideas to come from anywhere and set
up processes to empower innovators

21. QUESTION #3
How do you place bets
on today vs. tomorrow?

22. "I'm actually as
proud of many of the
things we haven't
done as the things
we have done.”

23. Your resources
Time
People
Money

24. Manage offerings & investments in stages
Horizon 1 Horizon 2 Horizon 3
Extend & Build Emerging Create Viable
Defend the Offerings Options
Core

25. Align the right talent
Horizon 1 Horizon 2 Horizon 3
Rowing White Water Diving for
Crew Rafting Sunken
Treasure

26. Define the right success metrics
Horizon 1 Horizon 2 Horizon 3
Grow the Prove the Prove the user
business… business model… concept…
profitably with scale with compelling
business model
hypothesis

27. SUMMARY –
Placing bets on today and tomorrow
• Be clear about what you won’t focus on
• Allocate resources: time, people, dollars
• Portfolio manage: tailor talent & metrics

28. Leading innovation & growth
in a changing world

29. Faster, Sustained Growth