Rethink Engineering: Software Delivery
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Nat Natarajan, CTO and SVP of Product & Techology in the Consumer Tax Group at Intuit, gave this presentation on software delivery for breakthrough development at the CTO Forum.
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Rethink Engineering: Software Delivery
- 1. Software Delivery - Environments, Tools and Methodologies for Breakthrough Development RETHINK ENGINEERING
- 2. Leading Transformation in the Agile Age Nat Natarajan, CTO/SVP Product & Engineering Intuit Consumer Tax Group
- 3. Intuit: A Premiere Innovative Growth Company Employees 8,000+ Customers 45M Global Offices US, UK, India, Canada, Australia Revenue 4.2B Founded 1983 Public 1993 INTU
- 4. Constant Reinvention To improve our customers’ financial lives so profoundly… they can’t imagine going back to the old way
- 5. Leading Transformation • Declare a bold vision • Build • Inspect • Discovery innovation • Win hearts & minds
- 6. Big, Bold Vision • Grounded in deep customer insights • Profoundly changes how you work
- 7. Changing How We Build: Our Agile journey Yesterday Tomorrow Once a year Daily Months Days Build from scratch Platforms Product Releases Accelerating rate of innovation Customer insight to experience changes
- 8. … fueled by small innovative teams, delivering big vision in small bites Deliver awesome products through … Hygiene quality (always on, secure, refreshed, efficient, first use) Network Effects: durable advantage (commerce network) Developer Platform: speed (public cloud, services composition, shared developer tools) Data Platform: personalization (customer profile, internal data sharing, external data acquisition, analytic cloud) Win Online Globally (global ready, mobile design, migrate online) New Technology Strategy
- 9. Journey from a Monolithic Architecture TY13TY11 TY14TY12 Oracle TT O Oracle TTO Data Platform Cass- andra Gluster Oracle TT O Data Platform Cass- andra Gluster Service Platform Other Clients TT O Data Platform Cass- andra Gluster Service Platform
- 10. Intuit Architecture Going ForwardCore Product Experience Hosting Infrastructure Context Services Manage My People Grow My Business Manage My Business Grow My Clients Manage My Firm Manage My Work Pay (QBO) Tax (QBOA) Make My Money Go Further Get Every Penny I Deserve Help Me Predict My Finances Get More Clients Make More Money Per Client Offer More Tax Services Do-It-MyselfServe Delegators Runtime Management Service & Data Fabric Tools Small Business Ecosystem Tax Ecosystem Consumer Ecosystem Intuit Core Services Intuit Utility Services Semantic Tech & Search Commerce Network Financial Data Platform Intuit Analytics Cloud Contribution Platforms Payments Platform Reference & Master Data Identity Product Event Collection Logging & Monitoring Security Document & Content Mgmt. Communication & Notifications Data Platform CRM. Billing & Revenue Mgmt. Enterprise Resource Mgmt. Customer Care Product Lifecycle Mgmt. Order & Fulfillment Sales & Marketing Source Code Management Continuous Integration Continuous Deployment Test Execution Platform
- 11. Product Reviews: How we inspect • Small team focused on customer problem • Weekly reviews to align, remove barriers • Decision makers in the room
- 12. Discovery Innovation text text One pizza teamDedicated & cross- functional Solving unmet customer needs
- 13. Winning hearts & minds • Bold vision to inspire • Relentless focus and time • Communicate • Points on the board
- 14. Lessons Learned Declare a bold vision Engage respected leaders Go deep on end-to-end experience Have the hard conversations Inspire employees
- 15. Thank You
Editor's Notes
- Intuit: 30+ year old company
- Continuous re-invention From desktop to web to mobile …more than 70% of TurboTax customers Online, millions on mobile device When you’re a start-up, focus is on new features As a 30 year old company, Intuit has transformed …built iconic brands
- Declare a big, bold vision: To align and galvanize the organization Profoundly changes the work we do on behalf of customers Use assets we have – data, etc. to rethink what’s possible At Intuit… A year ago, declared vision & strategy Shut down the business for a day Got outside our 4 walls – talked with real people Deep customer empathy & insights Commitment to changing how we work
- Hygiene Flexibility for network effects, global Speed … to power innovation.
- TY11 Classic TurboTax Online was a monolithic app Data was hidden inside of app, services were available only to TTO TY12 Core Tax data replicated to Data Platform and stored in Cassandra/Gluster Data format changed (TaXML) to queryable format TY13 Classic TurboTax uses Data Platform as source of truth Services strategy begins as data now available, new experiences use these services TY14 Legacy datastore eliminated, lots of new services, awesome experiences unleashed
- Weekly product reviews – how we inspect and align Small team focused on customer problem Weekly rhythm Get right decision makers in the room – help to remove road block Decision making meeting Team and leader in service to customers
- Discovery Innovation Future looking to transform customer experience 3 key roles on discovery team: Visionary, Hacker & Hustler Think outside the box Rapidly move ideas to market… 2 ideas to market within 12 months
- Winning hearts & minds: Biggest challenging in transformation Must have big, bold vision to inspire Galvanize the organization around that vision Takes time – reshaping culture & behaviors Requires relentless focus and time…marathon, not a sprint Communicate, communicate, communicate Put points on the board in short period of time