Presentation from SIIA All About Mobile Conference 2011

1. Monetization Case Study:
Intuit Financial Services
John Flora
Director Product Management – Mobile Services
Intuit Proprietary & Confidential

2. Intuit: How you may know us
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Intuit Proprietary & Confidential

3. Our Mission: Improve people’s financial lives
Improving
Help families put up to $1,000
~
50M
Lives Help small businesses be 20%
back in their pockets… $550M in more profitable… Customers
consumer savings identified to revenues ~20% of U.S. GDP, pay 1
date in 12 American workers
Help people get the Improve FI profit per Help accountants be 20%
maximum tax refund… customer by 20%…Internet more productive today…
$50B in tax refunds, banking customers equal to Serve half of all accounting
1 out of every 3 the 5th largest U.S. bank firms
tax returns e-filed
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Intuit Proprietary & Confidential

4. A Connected Services Company
35 million customers
Hosted products & services
62%
Revenue from connected services
$1.5 billion
Revenue from SaaS
Intuit Proprietary & Confidential

5. Intuit Mobile Apps Address Real Problems
Get Paid Manage my Prep & file
Finances my taxes
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Intuit Proprietary & Confidential

6. Intuit Financial Services
Providing digital banking solutions for financial institutions
• 1,800 Financial Institutions, with over 400 offering mobile
• Serving over 10 million end users, with potential reach over 30
• 3x the mobile banking user base of a year ago
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Intuit Proprietary & Confidential

7. Intuit Financial Services focuses on helping
FI’s drive engagement with experiences that
meet the needs of consumer’s mobile lifestyle
Instead of a On the Go
At home or PC Anytime,
in the office Anywhere Anywhere
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Intuit Proprietary & Confidential

8. The mobile triple play solves for the needs of
consumers and their devices on the go
Mobile Web SMS Text Banking Apps
Launched May 2004 Launched October 2009 Launched Sept 2010
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Intuit Proprietary & Confidential

9. Tablet Banking solves for the devices
consumers use with two hands… on their
couch, bed or just instead of their PC
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Intuit Proprietary & Confidential

10. Mobile deepens the relationship
through innovative new solutions…
They can’t imagine doing it any other way.
“I no longer have to run
to the bank to make a deposit.”
“My bank reminds me,
keeps me up to date and on track.”
“I’m able to save money on purchases that
are relevant to me when I’m on the go.”
Creating a more engaging customer experience.
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Intuit Proprietary & Confidential

11. …and it drives higher end user
engagement
Average Intuit OLB
customer logs in
~150x per year.
With OLB
and mobile…
+45%
…and growing
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Intuit Proprietary & Confidential

12. What profitability can look like for FI’s
offering mobile banking
Consumers using Intuit’s Mobile Banking are at least 10% more
profitable than online without mobile banking
All Members Accounts owned Retention PPC
Online, without Mobile 3.92 90.87% $356
Online, with Mobile 3.93 99.49% $391
$35
10%
Gen Y Accounts owned Retention PPC
Online, without Mobile 3.00 90.87% $273
Online, with Mobile 3.24 99.49% $323
$50
18%
Gen X
Online, without Mobile
Accounts owned
3.91
Retention
90.87%
PPC
$355 10% increase
Online, with Mobile 4.17 99.49% $415
$59 weighted by 85% of
17%
mobile users in Gen Y
Boomers
Online, without Mobile
Accounts owned
4.21
Retention
90.87%
PPC
$383 and Gen X population
Online, with Mobile 4.48 99.49% $446
$63
16%
Seniors Accounts owned Retention PPC
Online, without Mobile 4.49 90.87% $408
Online, with Mobile 5.16 99.49% $513
$106
26%
12 Intuit Profitability Study, IFS FI’s. 2011
Intuit Proprietary & Confidential

13. FI’s offering mobile solutions can
increase revenue and lower costs
Increase Marketing Traffic
Mobile Consumers access financial
information 80% more frequently
Increase Revenue
Mobile Consumers conduct 38%
more monthly debit card
purchases than Online & non-
Mobile.
High Retention
Mobile drives deep engagement
aiding retention; lowers cost to
acquire new
13 Intuit Profitability Study, IFS FI’s. 2011
Intuit Proprietary & Confidential

14. Intuit Proprietary & Confidential