SXSW: Leadership in the Innovation Age
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Leaders in the innovation age champion grand challenges, install experimentation cultures and systems, learn from successes and failures, and lead by example. They remove barriers to experimentation. Intuit experiments to improve customers' financial lives, such as increasing farmer incomes in India by 10% through an SMS price notification service which was tested through numerous experiments. Leaders establish a vision and culture of experimentation to drive meaningful change.
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SXSW: Leadership in the Innovation Age
- 1. Leadership in the Innovation Age …our journey #agilelead
- 2. Why? Change lives so profoundly people can’t imagine going back to the old way. — Intuit’s Mission #agilelead
- 6. PC password reset: self-service What will be the self-service success rate? ____% Actual 2 % #agilelead
- 7. observe idea analyze & present decision design build launch & market users #agilelead
- 8. observe idea design build test decision design build launch & market users
- 9. Who decides? Lean Experiment Loop #agilelead
- 10. 2% 57% Self-service success rate? iPhone App SMS PC password reset: self-service #agilelead
- 11. The role of leaders in the innovation age Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
- 12. Design for Delight Lean Experiment Loop Game-changing entrepreneurship #agilelead
- 13. Create new businesses that improve the financial lives of Indians Leadership in the innovation age …a story from Intuit India #agilelead
- 15. Go Broad Concept A Concept B Concept C Concept C Design for Delight #agilelead
- 17. Vision: Raise farmer incomes by 10% Farmers don't know which mandi agent offers the best price WOM drives scale advantage in fixed cost structure Text today's prices by agent to the farmers TA – Fasal Green Chilli Padra 75-95 Agent 9765590632 Baroda 80-95 Agent 9354240167 Ahmedabad 85-95 Agent 9845540421 TM - Fasal Green Chilli Padra 75-95 Agent 9765590632 Baroda 80-95 Agent 9354240167 Ahmedabad 85-95 Agent 9845540421 #agilelead
- 18. Lean Experiment Loop Leap of faith assumptions • Enough agents will give us prices • Agents will honor the prices they give us • Typically illiterate farmers can read SMS • Farmers will change behaviors based on SMS • Farmers will perceive they got a better price • We can monetize (user pay? ads?) • Revenue will exceed costs #agilelead
- 19. • Pilot test: 15 farms • Saturation test: 102 farms • Data collection tests • Farmer acquisition tests • Pull vs. push messaging tests • Alternate crop test • Price test • Advertising tests • Lead gen tests • Outsource sales test Experiment Farmer take home income +20% 1.2 million farmers #agilelead
- 20. Design for Delight Lean Experiment Loop Game-changing entrepreneurship #agilelead
- 21. Vision: Start-to-finish taxes in 10 minutes or less for easy filers Rethinking Intuit’s Oldest Businesses #agilelead
- 22. Vision: Start-to-finish taxes in 10 minutes or less for easy filers Taxes take too long and seem too scary Fixed cost leverage: reuse TurboT ax tax calc and e-file engines Use the smartphone’s camera to streamline data entry and minimize questions #agilelead
- 23. #agilelead
- 24. #agilelead
- 25. #agilelead
- 27. 14 Experiments ---------------------------- 10 Failures 2 Successful so far 1 Pivoting 1 too soon to know at Intuit India Strategy by experiment? Create new businesses that improve the financial lives of Indians #agilelead
- 30. The role of leaders in the innovation age Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
- 31. …remove the speed bumps in experimenters’ way Legal #agilelead
- 32. The role of leaders in the innovation age Leaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
- 33. Change lives so profoundly people can’t imagine going back to the old way. Scott Cook Founder #agilelead Brad Smith CEO
Editor's Notes
- Can game-changing innovation flourish in a large successful firm? Can entrepreneurs thrive inside a large successful firm? Can they exist at all? This is Brad and my journey. A journey to a new kind of leadership. Leadership for the innovation age. I’ll quickly cover some things we’ve learned, then show four examples that show the ideas at work. Then Brad and I will do the best we can to answer your questions.
- It starts with why are we in business
- How does a company pick where to play?
- How do you find the big problem you can solve?
- Decisions are based on predictions. Predictions often of peoples’ behaviors.
- Change “position” to design. Change the color of the people to make them a bit more visible. Make the “$ trumpet”more acute. A little bigger on the right side…and very narrow on the left side so that at the left origin it’s just a single white line with no space or dollar signs. BTW, This looks really good.
- Don’t grey out the words…instead have them disappear as the “users” moves left. Leave the word “decision”…ie it will slide to the right, so it winds up to the right of final position of “users” Change “position” to “design” Remove the ampersand (&)
- Turn “The problem” into a build
- Only leaders can install the systems and the culture than enables new employees to run experiments…and have those decisions make the decisions. Leaders have to set the grand challenges that inspire teams to pioneer where no one has gone before.
- Here are the four things we think we’ve learned. Here’s how they work together.
- This is a story from Intuit India.
- Turn “The problem” into a build
- Turn “The problem” into a build
- Farmers know their entire income depends on the price they get from the agent who buys their crops. But farmers don’t know which agent will give them the best price today.
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Turn “The problem” into a build
- Let’s helicopter up. How does this change leadership of companies?
- Turn “The problem” into a build
- Helicopter up to the country level.
- One build: Make the entire block of text beginning with “grand challenges are:” into one build
- Add logos where indicated in grey Two builds: Each row of logo/boxes are one build
- Changed how Brad and I lead