Cheryl Ainoa, SVP of Platform Engineering at Intuit, shared how Intuit has kept pace with disruptions in the tech industry over the past 30 years and previewed some exciting experiments in store at Velocity 2014.

1. Stand Still At Your
Own Risk
Cheryl Ainoa
SVP Platform Engineering, Intuit

2. Keeping Pace With Technology Disruptions
1984-94 1994-04 2004-2014

3. Solving the Customer Problem

4. Have deep
customer
empathy
1
Keep one
eye on the
future
2

5. Have deep
customer
empathy

6. Walk in Your Customers’ Shoes
Don’t rely on surveys and phone conversations –
observe your customers in their environment.
Include them in your brainstorm – they have great
ideas.
Drink your own champagne – use your own
product frequently.
Diversity in your teams – your customers are
diverse; the teams building the products must be
as well.
Experiment early with your customers.
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7. Keep one
eye on the
future

8. Our Journey

9. Experimenting With the Future

10. Have deep
customer
empathy
1
Keep one
eye on the
future
2