Med styrande principer går intranätarbetet bättre. Jesper Bylund, Digital utvecklingschef i Malmö stad, berättar om vad som skapar inriktning och fokus i intranätarbetet i Sveriges tredje största kommun. Ta med dig din egen favoritprincip hem!

3. Digital Development Manager
City of Malmö
Jesper Bylund
Twitter: @jesperby
Blog: jesperby.com

4. Nine guiding principles
More about our guiding principles:
http://jesperby.com/category/intranet-idea/guiding-principles/

5. Top-down
Starting page (we)
All business units (transit)
Page
1
Page
2
Page
3
Page
4
Page about
something
Left hand nav
(transit)
Business unit A
Starts here...
...butwantstogethere
”For everyone”
= not for anyone
Greater
recognition factor
Support for the
work
ANNA!
EMPLOYEE
Guiding principle #1

6. Top-down
Startingpage(we)
Allbusinessunits(transit)
Page
1
Page
2
Page
3
Page
4
Pageabout
something
Lefthandnav
(transit)
BusinessunitA
ANNA!
EMPLOYEE
Guiding principle #1

7. Startingpage(we)
Allbusinessunits(transit)
Page
1
Page
2
Page
3
Page
4
Pageabout
something
Lefthandnav
(transit)
BusinessunitA
ANNA!
EMPLOYEE
Bottom-up
Guiding principle #1

8. Startingpage(we)
Allbusinessunits(transit)
Page
1
Page
2
Page
3
Page
4
Pageabout
something
Lefthandnav
(transit)
BusinessunitA
ANNA!
EMPLOYEE
Give Anna what
she wants...
...without losing
these
perspectives!
Bottom-up
Guiding principle #1

9. More than news
Internal
efficiency
Internal
communication
Electronic
staff bulletin
Guiding principle #2

10. Four types of content
Knowing what applies
in the organization
!
”How it works
every day”
The intranet
as a tool time
reducer
!
”Doing things
on the intranet”
The intranet as
a tool for work
!
”Contribute
yourself”
Get to know
about changes
!
”What is
different today”
Guiding principle #3

11. Iterations vs. Big Bang
iteration 1 i2 i3 i4 i5
generation 1 generation 2
i6
Guiding principle #4

12. Iterations vs. Big Bang
iteration 1 i2 i3 i4 i5
generation 1 generation 2
i6
Guiding principle #4
Now we have fixed
some things on
the intranet
And now it’s
even better!
And again!
Another great feature
coming your way!
We are cutting edge!
Great!
We’re going to build
a new intranet!
What’s happening? –Take it easy,
it will come
Nothing coming? –Soon!
Is the project dead???
–Wait… Soon…!
–Now!
Finally!
About
time.

13. • abcdefghijklmnopqrstuvxyzåäö1234
• qewölfkmnqfölqmf
• qödlmqöfä
• qöslmqöslfmqfs
• Edlmödlmfqs
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14. May
2012
Oct
2010
Feb
2011
April
2011
2009
Jan
2013
Oct
2013

15. Different kinds of time
Not efficient
Efficient
Super efficient
0 25 50 75 100
Tool time Skill time
Tool time Skill time
Tool time Skill time
ANNA!
ANSTÄLLD
The intranet
gives me support
The intranet
makes me efficient
Gerry McGovern
Guiding principle #5

16. My unit
My business unit
ANNA!
EMPLOYEE
Me
My job role
Our organization
The employee is on the move
Guiding principle #6

17. My unit
My business unit
ANNA!
EMPLOYEE
Me
My job role
Our organization

18. My unit
My business unit
ANNA!
EMPLOYEE
Me
My job role
Our organization

19. My unit
My business unit
ANNA!
EMPLOYEE
Me
My job role
Our organization

20. Categorizing content
Local content
Content only needed in some part of the
organization, used only by a selection of the
employees.
Global content
Content clearly relevant
to all staff, adressing
fundamental staff needs
or covering core
organizational topics.
Wikipedia: Categorization—grouping
objects based on their similar properties.
Categories are discrete entities
characterized by a set of properties which
are shared by their members.

21. Segmenting content
Job role
Target based on the
jobs that staff perform,
different job roles have
different content needs.
Business unit
Target according to the
area of the organization
that a staff member
belongs to.
Wikipedia: Segmentation–dividing the
market into smaller parts, segments,
according to different variables, such as
demographic, geographic, psychographic,
and socieconomic variables. Each
segment is treated individually in terms
of product design and marketing.

22. Segmenting content
Job role
Target based on the
jobs that staff perform,
different job roles have
different content needs.
Business unit
Target according to the
area of the organization
that a staff member
belongs to.
Geography
Target based on
country, region, office–
the employees physical
location.
•
• •
• •
•
Wikipedia: Segmentation–dividing the
market into smaller parts, segments,
according to different variables, such as
demographic, geographic, psychographic,
and socieconomic variables. Each
segment is treated individually in terms
of product design and marketing.

23. Segmenting content
Job role
Target based on the
jobs that staff perform,
different job roles have
different content needs.
Business unit
Target according to the
area of the organization
that a staff member
belongs to.
Wikipedia: Segmentation–dividing the
market into smaller parts, segments,
according to different variables, such as
demographic, geographic, psychographic,
and socieconomic variables. Each
segment is treated individually in terms
of product design and marketing.

24. Categorization + segmentation
+ personalization
Job role
Target based on the
jobs that staff perform,
different job roles have
different content needs.
Business unit
Target according to the
area of the organization
that a staff member
belongs to.
Local content
Content only needed in some part of the
organization, used only by a selection of the
employees.
Global content
Content clearly relevant
to all staff, adressing
fundamental staff needs
or covering core
organizational topics.
Personalization
Wikipedia: Personalization—a process for
customizing a product to individual user needs.

25. A device agnostic intranet
Guiding principle #7

27. An open source intranet
Guiding principle #8

28. • abcdefghijklmnopqrstuvxyzåäö1234
• qewölfkmnqfölqmf
• qödlmqöfä
• qöslmqöslfmqfs
• Edlmödlmfqs
Ebcdefghijklmnopqrstuvxyzåäö12
!
github.com/malmostad

29. Integrate 5%
of a system
The five percent rule
Guiding principle #9

30. Nine guiding principles
More about our guiding principles:
http://jesperby.com/category/intranet-idea/guiding-principles/

31. Digital Development
Infrastructure
Net | Systems infrastructure | Enterprise Service Bus |
Authenication, Access, Integrations
Computer platform & applications
Computer platform | Other devices | Email & collaboration
tools | Business systems server hosting
Information & services
Services & tools | Web & Intranet | Master data
management/Business intelligence | Open Data
Users & User Experience
The Digital Workplace | The Digital Service
Guiding principle #10

32. jesperby.com
@jesperby
jesperbylund@me.com