Presented by Annika Appeltofft 21 May at Intranätverk 2014 in Gothenburg, Sweden.

1. How governance
helped our transition
Annika Appeltofft
Internal Communications
Ericsson Group Function Communications

2. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 2
Our intranet is for all
employees
187 ~80%44% languages are
spoken by our
employees
of our employees
have access to our
intranet*
of our employees
are under the
age of 35
114 000 employees
180 countries
* Approximate number, some groups have limited
access, some FFO have no access
Organization
- 11 Regions
- 4 Business Units
- 8 Group Functions

3. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 3
THREE PARTS OF
INTRANET
COLLABORATION
Social sites (Ericoll,
MyNet, wikis)
Video collaboration,
various apps
GLOBAL SEARCH
TOOL
Search across
platforms and
applications
MANAGED CONTENT
Global, open entry point for all of the Ericsson workforce world wide
Strategies, Processes, Tools, News

4. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 4
The journey…
2010/11
2012
2013
2014… ->
…has just started
Silos & redundancies
Difficult to update
Costly & inefficient
Limited Governance
Project start up
Change process starting
Governance Framework
outline
“Change Driver”
Web Manager
as Job Role
Transition fully ongoing
Last “big” functional
release
Change process
increasingly
decentralised
Web Managers very
active

5. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 5
We were about to Turn the
pyramid
Managing this change process –
requires a fully implemented
governance model
Content
displayed
based on user
profile
Broad user view
Sender
oriented

6. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 6
› Not dependent on:
– Organization
– Geography
– Content Management System
› Possible to implement
– At all levels in the organization
– In different sizes of units
› Same individual can have several
roles/responsibilities
simultaneously
› Can belong anywhere in the
organization
Requirements on governance
framework
FLEXIBLE
SCALABLE
INDEPENDENT

7. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 7
Web Manager
Content Owner
Internal
Stakeholder
Intranet Owner
Owner
internal.ericsson.com Developer
Team
Global Web
Manager
Web Editor
Support/Advice
Target group needs/
Content
Steering
Reflected
across org
world wide
Established Roles

8. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 8
Established forums
Board for Managed
content
-Meet quarterly
-Driven by comms
Web Managers Forum
-Meet monthly 2x1,5 h /
month
-Online meeting
-Global WM drives
Intranet board
-Meet quarterly
-Driven by comms
Core Workgroup
-Meet bi-weekly
-Global WM Driver
All forums are cross functional
& Cross0rganisational

9. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 9
The “machinery”
Intranet
Board Board
for Managed
content
Web
Managers
Forum Core
workgroup
Editors,
Content
owners
Global Web
Manager
Developer
Team

10. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 10
Governance From 2012-2013
Feb
Governance
Framework
Rev A
Approved
April
Internal
Stakeholders &
Web Managers
top level
appointed
2012
June
Web
Managers
Forum
no 1
2013
June
10-15 Web
Managers
appointed
GOVERNANCEFUNCTIONAL
Sep
News
governance
established
Feb
Common
Intranet
header
September
News and
events
March
Employee Service
Nov
Unit pages
Nov
Web
Managers
Forum
no 18

11. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 11
2014 so far
2014
Q1
Governance Framework
Rev B Approved
GOVERNANCEFUNCTIONAL
Q1
Project close down
Line org taking over
25 “Top” Web Managers globally
(+ 25 very active)
~1500 Web Editors globally
~1500 persons trained so far
Functional Roadmap
Agile development

12. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 12
Learnings from a governance
perspective
Managing
Change
Cross organizational with
active members,
mandate to take decisions
Full time
Change Manager
Web Manager
established as
Job Role
Recurring Forums
with a
Forum Driver

13. how governance help us in our transition_SemiFinal | Public | © Ericsson AB 2014 | 2014-05-18 | Page 13
What’s next?
- Continue functional and
governance roadmap
- Intensify local activation
- Evaluate and act
accordingly
“There is no finish line”