Mobile social media involves sharing content and connecting with social networks like Facebook from mobile devices. It allows users to share information and objects with their social networks for friends, family, and businesses. Mobile social media provides opportunities for location-based sharing and integration with social games. Both intrinsic and extrinsic motivators drive people to use social media on mobile, and implementing it requires defining objectives and choosing platforms that leverage these motivators.

1. Mobile Social Media Fitting Social Media in the Mobile Strategy @louisjonckheere

2. We are a “ mobile agency ” We help advertisers, brands and organizations use the mobile channel in an effective and creative way.

4. What we do: Mobile Marketing

5. I am going to talk about

6. What is mobile social media?

7. What is mobile social media? Desktop social networks go mobile + 100 million active mobile facebook users Mobile users are twice as active as desktop users In the UK 52% of the mobile internet comes from FB 62% of the twitter audience is mobile 61% of the mobile internet users in Belgium use social networks on their phone

8. What is mobile social media? Share content through social networks Share social objects to your social network For family and friends For the world For your business network

9. What is mobile social media? Connect with Social networks

10. What is mobile social media? Connect with Social networks Share objects FB connect FB Open Graph Today

11. What is mobile social media? Connect with social networks (FB connect) Access users' profiles Share information on Facebook. Asking users for extended permissions (like offline access, so you can still interact with their data when they're offline) Facebook connect technology works on: Web iPhone Android Symbian/Maemo (QT)

12. What is mobile social media? Connect with Social networks (Open Graph)

13. What is mobile social media? Connect with social networks (Open Graph)

15. What is mobile social media? Location based social networks

16. What is mobile social media? Social mobile gaming Connect games with Facebook/Twitter Integrate third party SDK’s (Scoreloop, Chrystal,..) It’s all about: Achievements – Leaderboards – Cooperation - Bragging Games dominate appetite for mobile apps 62% of smartphone users plays games Number one revenue driver in app stores

17. Dealing with social media

18. Dealing with social media Intrinsic motivators to use social media Connect friends network location events Express Altruism (Gratification) Fun Information creativity image- building charity advice humoristic hobbies ask questions opinion

19. Dealing with social media Extrinsic motivators to use social media Money (Credits) Benefits (Gifts) Points (Achievements) Status (Badges)

20. Dealing with social media Combination of intrinisic and extrinisic motivators Money B A L A N C E

21. Get started

23. Samsonite Travel Miles

25. Samsonite – iPhone/Android Airmiles reinvented

26. Samsonite – iPhone/Android Implementation social media I won L eaving on a trip My travels

27. Samsonite – iPhone/Android Implementation social media Expression Connect Expression Benefits/gifts Status Benefits/gifts

28. Samsonite – iPhone/Android

29. Samsonite – iPhone/Android Implementation social media

30. Pannestraat 67 9000 GENT +32 9 234 34 25 [email_address] www.inthepocket.mobi Don’t have a QR reader yet? Search for ‘QR code’ on your iphone or go to www.i-nigma.mobi on your mobile device Like to create a QR code yourself? Surf to http://qr.inthepocket.mobi/