Software vs Apps - Future of Development by Google. The data was presented by Google UA at iForum 2013, Ukraine's biggest conference and networking event for Internet professionals.

1. Software VS Apps:
The Future of Development

2. You should stop developing for
desktop! Why?

3. Potential IT Buyers: Online
• 78% watch 62% use search
online video more than 6
times a day
• 63% use search to 74% of B2B leads
choose IT product were made with
smartphone

4. How Do App Developers Make Money?
• App monetization models
are changing
• Revenue from ads receive
38% of app developers
• The percent of those who
choose Freemium has
grown by +30% in the last
six month

5. Demand is Great, but Offer is Huge
• 1M+
apps in Apple App Store
• 700K+
apps in Google Play Store
• users find 90%
of all apps browsing
top ratings

6. Most Profitable App Niches
• Gaming
mobile gaming revenue tops money
generated by Console games
• Cloud
cloud computing market reached $23.5B
in 2012 and will double by 2016

7. Changes in Gaming Industry
• 40M
console gamers
• 76M
social gamers
• 102M
mobile gamers US

8. Market is dominated by big players
Don’t get lost in the crowd!
25
developers’ companies
get
80%
of all App-store
US revenue

9. How to Not Get Lost?

10. Mobile App Development
How To?
App Development App Marketing Analysis
Source: Google UA's presentation at iForum 2013

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