1. GAME INDUSTRY 2013
WHAT GAME
DEVELOPERS NEED TO
KNOW ABOUT THEIR
AUDIENCE?

2. WHO PLAYS GAMES?
58%
of Americans play
video games
51%
of U.S. households
own a dedicated
game console

3. FORGET TEENAGER
STEREOTYPE!
The average age of game players is:
30
under 18 years 18-35 years
36+ years

4. TODAY'S GAMER PROFILE
Gender of Game Players
male female
• Has one child;
• Drives a
Ford, Vauxhall or
BMW;
• Owns two different
consoles;
• Owns 18 games

5. WHO BUYS COMPUTER AND
VIDEO GAMES?
35
the average age of
the most frequent
game purchaser
43%
believe that computer and video
games give them the
most value for their money,
compared with DVDs, music
or going out to the movies

6. 58% Of Parents Play With Their
Children
35% of Parents Play With
Their Children At Least
Weekly
Top 3 Reasons Parents
Play With Their Kids
• It’s fun for the entire
family: 85%
• Because they’re asked
to: 82%
• It’s a good opportunity
to socialize with their
child: 78%
52% Of Parents Say Video
Games Are A Positive Part
Of Their Child’s Life

7. THE TOP REASONS WHY
GAMERS BUY A GAME
quality of game graphics
a sequel to a favorite game
an interesting storyline
word of mouth

8. Best-Selling VIDEO GAME Super
Genres by Units Sold, 2012
Action
22%
Shooter
21%
Sport Games
15%
Family Entertainment
9%
Adventure
8%
Role-Playing
7%
Racing
6%
Fighting
4%
Casual
3%
Strategy
2%
Other Games
3%

9. Best-Selling COMPUTER GAME
Super Genres by Units Sold, 2012
Role-Playing, 28%
Casual, 26.70%
Strategy, 24.90%
Adventure, 7.10%
Shooter, 6.20%
Other Games, 5.00%
Action, 2.10%

10. TOP 3 SELLING GAMES OF 2012
VIDEO GAMES COMPUTER GAMES

11. Total Consumer Spend on Games
Industry 2012
DOLLARS IN BILLIONS
TOTAL
$20.77
BILLION

12. Recent Digital and Physical
Sales
2009 2010 2011 2012
80% 72% 69%
60%
20% 28% 31%
40%
Total Physical Format Total Digital Format
Sources: The NPD Group/Retail Tracking Service, Games Market Dynamics: U.S., Entertainment Software Association, Pixwoo

13. Intersog (www.intersog.com) is IT Staffing solutions provider offering
dedicated teams and managed IT services
Intersog is a global provider of custom software, mobile apps and games
development as well as graphic design and apps marketing solutions in the
e-commerce, automotive, manufacturing, education, entertainment, gaming
and other industries. We utilize both a traditional project-based approach
(T&M) and a dedicated Agile software development team model.
Founded in 2005, Intersog is headquartered in Chicago, IL, has a sales office
in Vancouver, Canada, and runs 3 development centers in Ukraine.
We were named "Best iPhone Development Company 2011" by the Best
Web Agency and Top 10 iPhone App DevCo's. Other awards include: #1
“Putting the Social in Social Media Games” award for "Raise the
Village", “Best App Ever Award” 2011 and 2012 in Adult Education category
for its "World Academy Online", an MBA learning Android app.
ABOUT INTERSOG