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Twitter Findability:
Tweet Your Way to the
TOP of Search Results!
Heather Lutze
CEO/Founder
Findability Group
@HeatherLutze
Twitter Findability: Tweet Your Way to the Top of Search Results!
Is it really possible to say anything meaningful
or useful in only 140 characters?
(82 characters)
Twenty percent of current Internet Users would
answer with a resounding “YES!”
(78 characters)
By 2011, 200+ million users embraced Twitter,
the rapidly growing micro blogging site that
takes advantage of the popularity of texting.
(136 characters)
Twitter Real Business Case Study
Bill Gerth,
Head of Comcast
Twitter Group
“Comcast Bill”
“…being in social media space gives us a way
to reach our customers who use the space. In
addition, sites like Twitter give us a great real-
time view into what’s happening and what
people are thinking. Providing customer service
via social media is just one of the ways we’re
working to improve the customer experience,
and its really a win-win for our customers and
us.”
Findability 101
101950211OR
Action Plan
1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers
-Don’t Guess Use a Keyword
 Setup a professional account name
• Twitter.com/RVDealerFlorida
 Make your site professional as possible
• Your logo
• Call to Action
• Contact Information
 Write Your Profile Description
• Use keywords in description
 Decide who will become the face of your Twitter Presence
 ALWAYS use a picture of a real person and identify by name
 Use a series of tweets to make an impact
 Setup a tweeting plan covering the next 30 days
Twitter Account Setup Checklist
Twitter Findability: Tweet Your Way to the Top of Search Results!
Twitter Findability: Tweet Your Way to the Top of Search Results!
Action Plan
1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers
-Don’t Guess Use a Keyword
2. Setup a Twitter Account
• Create keyword rich profiles
• Write 30 Tweets (all with a keyword)
• Automate Tweets with Hootsuite or
TweetDeck
One in Five adults online use Twitter
(approximately 36 million US adults)
Searched 19 Billion times a month
Grew 1,300 percent in 2008
30 million active users
The Power of Twitter
That’s 5 times
as much as
Bing!!!!
Custom Background
Tweet Post
Twitter Profile
Your Tweople & Community
Tweet Stream
Anatomy of Tweet
“@” – A message for
another Twitter user
that everyone can
read.
“RT” – A Re-Tweet of a
post you think your
community would like
to read
Shortened Link–
URL shortened by a tool so
it is easier to fit in a Tweet
Post
Anatomy of Tweet
Hashtag–
Twitter-Specific
Conversation & Community
– uses #
Anatomy of Tweet
Potential HashTags.org
For RV Industry
#RV
#Awning
#outdoors
#camping
#travel
Real Time Feedback
DM–
Message to another Twitter
User- not visible to the
community
Anatomy of Tweet
Other Twitter Terms
“Twittersphere” –
The Entire Twitter Community
“Twunking”
Tweeting while drunk…
not recommended
The Twitter Search Engine
© Findability Group 2010
 Tools & Tips
 Industry News & Trends
 YouTube videos that fit your industry
 Anything you post online (blog, facebook, youtube, etc.)
 Quotes and Retweets of Industry Leaders
What to Tweet About
What Not to Tweet
Write something worth reading
Include a Keyword or #Hashtag for Findability
Always have a call to action
Include links for users who want more
information.
The Elements of a Good Tweet
Action Plan
1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers
-Don’t Guess Use a Keyword
2. Setup a Twitter Account
• Create keyword rich profiles
• Write 30 Tweets (all with a keyword)
• Automate Tweets with Hootsuite or
TweetDeck
3. Optimize Tweets with #Hashtags and
Findability Keywords
4. Start building followers
Optimize Tweets with Keywords
Incorporate keywords into Tweets
• Use #Hashtags in Tweets
Ex:
• Search.Twitter.com
Track re-tweets, mentions, #Hashtags
• Hootsuite.com
Twitter Etiquette – The Don’ts
 Avoid Tweeting Too often
 Limit your re-tweeting and do not re-tweet yourself (RT)
 Don’t hard sell your product or service
 Don’t rely on promo codes or coupons
 Avoid Spamming
 Don’t tweet if your been drinking
 Never say anything on Twitter you wouldn't want know as common
knowledge about your company
 Tweeting too little – aim for five tweets per day
 Never pretend to be someone else
 Don’t be boring – no lunch tweets!
 NEVER tweet when you are upset or had a bad day.
Twitter Apps
RULE OF THUMB
Initially, this will be time consuming. The work
can be delegated amongst the various members
of your company or social media advocate. Trust
me, it will be worth it!
Twitter is the perfect portal for businesses. On
their site, they offer tips and case studies from
businesses that have effectively used Twitter to
build their brand and connect more personally
with their customers.
Check out Business.Twitter.com/twitter101
Facebook.com/MarketingSpeaker
Audio
Twitter Findability: Tweet Your Way to the Top of Search Results!

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Twitter Findability: Tweet Your Way to the Top of Search Results!

  • 1. Twitter Findability: Tweet Your Way to the TOP of Search Results! Heather Lutze CEO/Founder Findability Group @HeatherLutze
  • 3. Is it really possible to say anything meaningful or useful in only 140 characters? (82 characters) Twenty percent of current Internet Users would answer with a resounding “YES!” (78 characters) By 2011, 200+ million users embraced Twitter, the rapidly growing micro blogging site that takes advantage of the popularity of texting. (136 characters)
  • 4. Twitter Real Business Case Study Bill Gerth, Head of Comcast Twitter Group “Comcast Bill” “…being in social media space gives us a way to reach our customers who use the space. In addition, sites like Twitter give us a great real- time view into what’s happening and what people are thinking. Providing customer service via social media is just one of the ways we’re working to improve the customer experience, and its really a win-win for our customers and us.”
  • 6. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword
  • 7.  Setup a professional account name • Twitter.com/RVDealerFlorida  Make your site professional as possible • Your logo • Call to Action • Contact Information  Write Your Profile Description • Use keywords in description  Decide who will become the face of your Twitter Presence  ALWAYS use a picture of a real person and identify by name  Use a series of tweets to make an impact  Setup a tweeting plan covering the next 30 days Twitter Account Setup Checklist
  • 10. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword 2. Setup a Twitter Account • Create keyword rich profiles • Write 30 Tweets (all with a keyword) • Automate Tweets with Hootsuite or TweetDeck
  • 11. One in Five adults online use Twitter (approximately 36 million US adults) Searched 19 Billion times a month Grew 1,300 percent in 2008 30 million active users The Power of Twitter That’s 5 times as much as Bing!!!!
  • 12. Custom Background Tweet Post Twitter Profile Your Tweople & Community Tweet Stream
  • 13. Anatomy of Tweet “@” – A message for another Twitter user that everyone can read. “RT” – A Re-Tweet of a post you think your community would like to read
  • 14. Shortened Link– URL shortened by a tool so it is easier to fit in a Tweet Post Anatomy of Tweet
  • 16. Potential HashTags.org For RV Industry #RV #Awning #outdoors #camping #travel
  • 18. DM– Message to another Twitter User- not visible to the community Anatomy of Tweet
  • 19. Other Twitter Terms “Twittersphere” – The Entire Twitter Community “Twunking” Tweeting while drunk… not recommended
  • 20. The Twitter Search Engine © Findability Group 2010
  • 21.  Tools & Tips  Industry News & Trends  YouTube videos that fit your industry  Anything you post online (blog, facebook, youtube, etc.)  Quotes and Retweets of Industry Leaders What to Tweet About
  • 22. What Not to Tweet
  • 23. Write something worth reading Include a Keyword or #Hashtag for Findability Always have a call to action Include links for users who want more information. The Elements of a Good Tweet
  • 24. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword 2. Setup a Twitter Account • Create keyword rich profiles • Write 30 Tweets (all with a keyword) • Automate Tweets with Hootsuite or TweetDeck 3. Optimize Tweets with #Hashtags and Findability Keywords 4. Start building followers
  • 25. Optimize Tweets with Keywords Incorporate keywords into Tweets • Use #Hashtags in Tweets Ex: • Search.Twitter.com Track re-tweets, mentions, #Hashtags • Hootsuite.com
  • 26. Twitter Etiquette – The Don’ts  Avoid Tweeting Too often  Limit your re-tweeting and do not re-tweet yourself (RT)  Don’t hard sell your product or service  Don’t rely on promo codes or coupons  Avoid Spamming  Don’t tweet if your been drinking  Never say anything on Twitter you wouldn't want know as common knowledge about your company  Tweeting too little – aim for five tweets per day  Never pretend to be someone else  Don’t be boring – no lunch tweets!  NEVER tweet when you are upset or had a bad day.
  • 28. RULE OF THUMB Initially, this will be time consuming. The work can be delegated amongst the various members of your company or social media advocate. Trust me, it will be worth it! Twitter is the perfect portal for businesses. On their site, they offer tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers. Check out Business.Twitter.com/twitter101

Hinweis der Redaktion

  1. Keywords - Use keywords in tweets – Your community retweets with your keywords – The Magic the conversions and actions - Which drives QUALIFIED traffic to the site.