Do you think tweeting is for the birds? Have you ever thought, “Twitter’s not for business… Twitter’s for teenagers… Twitter’s a waste of time… I just don’t get it!”
#Customers… This social media site is often overlooked by businesses that either don’t get it, or can’t quite figure out how to successfully use it. But Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers!
#Engaging… In this engaging and informative talk, Heather will show you the true potential of Twitter for business, providing easy to implement, practical Twitter strategies that make sense. Attendees will learn the ins and outs of participating in real-time conversations, connecting directly with consumers and influencers in their respective target markets, and last, but hardly least, generating new business.
#Actionable… In this lively presentation, Twitter speaker @HeatherLutze covers:
Building a Twitter following that’s interested in your brand:
Just getting “follows” is not enough; you need people who are genuinely interested in engaging with you and learning more about what you do.
Setting up and optimizing your Twitter account for Findability:
This is always the first step. Learn how to do it right!
To tweet or not to tweet – the how’s, what’s and why’s:
Learn what to tweet to promote engagement. Remember, Twitter is a social networking site, emphasis on the word social.
Making sense of #hashtags:
Get in on the conversations that matter to your business. Better yet, generate the conversation yourself!
If your audience just doesn't “get” twitter, then you need an adept Twitter speaker!
Heather is on a mission to dispel the myths, convert the naysayers, and teach the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a total “how-to” approach at dominating search results and market share online.
3. Is it really possible to say anything meaningful
or useful in only 140 characters?
(82 characters)
Twenty percent of current Internet Users would
answer with a resounding “YES!”
(78 characters)
By 2011, 200+ million users embraced Twitter,
the rapidly growing micro blogging site that
takes advantage of the popularity of texting.
(136 characters)
4. Twitter Real Business Case Study
Bill Gerth,
Head of Comcast
Twitter Group
“Comcast Bill”
“…being in social media space gives us a way
to reach our customers who use the space. In
addition, sites like Twitter give us a great real-
time view into what’s happening and what
people are thinking. Providing customer service
via social media is just one of the ways we’re
working to improve the customer experience,
and its really a win-win for our customers and
us.”
7. Setup a professional account name
• Twitter.com/RVDealerFlorida
Make your site professional as possible
• Your logo
• Call to Action
• Contact Information
Write Your Profile Description
• Use keywords in description
Decide who will become the face of your Twitter Presence
ALWAYS use a picture of a real person and identify by name
Use a series of tweets to make an impact
Setup a tweeting plan covering the next 30 days
Twitter Account Setup Checklist
10. Action Plan
1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers
-Don’t Guess Use a Keyword
2. Setup a Twitter Account
• Create keyword rich profiles
• Write 30 Tweets (all with a keyword)
• Automate Tweets with Hootsuite or
TweetDeck
11. One in Five adults online use Twitter
(approximately 36 million US adults)
Searched 19 Billion times a month
Grew 1,300 percent in 2008
30 million active users
The Power of Twitter
That’s 5 times
as much as
Bing!!!!
13. Anatomy of Tweet
“@” – A message for
another Twitter user
that everyone can
read.
“RT” – A Re-Tweet of a
post you think your
community would like
to read
21. Tools & Tips
Industry News & Trends
YouTube videos that fit your industry
Anything you post online (blog, facebook, youtube, etc.)
Quotes and Retweets of Industry Leaders
What to Tweet About
23. Write something worth reading
Include a Keyword or #Hashtag for Findability
Always have a call to action
Include links for users who want more
information.
The Elements of a Good Tweet
24. Action Plan
1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers
-Don’t Guess Use a Keyword
2. Setup a Twitter Account
• Create keyword rich profiles
• Write 30 Tweets (all with a keyword)
• Automate Tweets with Hootsuite or
TweetDeck
3. Optimize Tweets with #Hashtags and
Findability Keywords
4. Start building followers
25. Optimize Tweets with Keywords
Incorporate keywords into Tweets
• Use #Hashtags in Tweets
Ex:
• Search.Twitter.com
Track re-tweets, mentions, #Hashtags
• Hootsuite.com
26. Twitter Etiquette – The Don’ts
Avoid Tweeting Too often
Limit your re-tweeting and do not re-tweet yourself (RT)
Don’t hard sell your product or service
Don’t rely on promo codes or coupons
Avoid Spamming
Don’t tweet if your been drinking
Never say anything on Twitter you wouldn't want know as common
knowledge about your company
Tweeting too little – aim for five tweets per day
Never pretend to be someone else
Don’t be boring – no lunch tweets!
NEVER tweet when you are upset or had a bad day.
28. RULE OF THUMB
Initially, this will be time consuming. The work
can be delegated amongst the various members
of your company or social media advocate. Trust
me, it will be worth it!
Twitter is the perfect portal for businesses. On
their site, they offer tips and case studies from
businesses that have effectively used Twitter to
build their brand and connect more personally
with their customers.
Check out Business.Twitter.com/twitter101
Keywords - Use keywords in tweets – Your community retweets with your keywords – The Magic the conversions and actions - Which drives QUALIFIED traffic to the site.