This presentation discusses web strategies and how to create websites using SharePoint. It covers creating an effective web strategy, providing an overview of SharePoint and its benefits for websites, and presenting three case studies of organizations that implemented websites using SharePoint. The case studies demonstrate how SharePoint helped consolidate online presences, align websites with business strategies, provide a unified content management platform, and reduce costs.
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Web Strategy and Websites using SharePoint Presentation
1. Toby Spendiff, Intergen
Giles Brown, Intergen
Robert Stewart, Intergen
Wednesday 18 Nov, 2010 – Auckland
Thursday 19 Nov, 2010 – Wellington
Web Strategy & Websites Using
SharePoint
2. Web Strategy and Websites using SharePoint
This Presentation…
1. Web Strategy: What it is and how you create one…
2. SharePoint Overview: Execute your Strategy on SharePoint…
3. Case Studies: What SharePoint websites look like…
4. Web Strategy and Websites using SharePoint
Our Definition…
“A Web Strategy is a vision (often documented) that
clearly articulates how you will use the web to help
achieve or exceed your organisation’s business
objectives. It’s a measurable plan of attack that is
specific to you; not a one-size-fits-all blueprint.”
5. Web Strategy and Websites using SharePoint
What is it? Noun & Verb…
6. Web Strategy and Websites using SharePoint
“How do I know I need one?”
No focus “Everything is ‘high’ priority”
No definition “It’s for average New Zealanders”
No deadlines “Just get it started!”
No scope “We need an awesome website”
No agreement “Green! Blue! Red! Yellow!”
No Executive buy-in “What website?”
Lots of ambiguity, contradiction “That’s not my understanding”
7. Web Strategy and Websites using SharePoint
Creating your Web Strategy…
Dreams
Reality
Focus
Management
12. Web Strategy and Websites using SharePoint
Executing your Web Strategy…
1. Prepare
2. Design
3. Build
4. Improve
13. Web Strategy and Websites using SharePoint
1. Prepare…
Research
Audience Analysis
Interviews/Workshops
Personas/User Engagement Group
High-level Concepts
Reality Check
Business Analysis
14. Web Strategy and Websites using SharePoint
Includes: Workshops & Envisioning…
16. Web Strategy and Websites using SharePoint
2. Design…
Task Flow/Interaction Design
Information Architecture
Content Audit/Modelling
Visual Design (‘Look & Feel’)
Design Production/HTML & CSS
Copywriting/Content Creation
Technical Briefing
17. Web Strategy and Websites using SharePoint
Includes: Interaction Design…
18. Web Strategy and Websites using SharePoint
Includes: Site Map & Wireframes…
19. Web Strategy and Websites using SharePoint
Includes: Validation…
20. Web Strategy and Websites using SharePoint
3. Build…
Functional Specification
Solution Architecture
CMS Solution
Build/Integration
Test/Implement/Deploy
Content Loading
Training/Launch/Prototype
21. Web Strategy and Websites using SharePoint
4. Improve…
Strategy Review
User Testing
Analytics/Reporting/Monitoring
Hosting/Administration
Maintenance
Refine/Improve/Republish
Engage Governance Team
22. Web Strategy and Websites using SharePoint
Remember…
Web Strategy = Verb + Noun
Vision
Focus
Your business is unique, so your strategy should be unique
+ = Your new
website
24. Web Strategy and Websites using SharePoint
What is SharePoint?
Process
Management
Web
Analytics
Enterprise Search
Content
Management
Collaboration &
Membership
Website Management
25. Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extranet, and Internet
•Leverage existing investments
•Integrated, scalable, and flexible
Unified
Platform
•Familiar Office authoring experience
•Quick page creation & publishing
•Advanced authoring capabilities available
Ease of
Authoring
•Social networking & community
•Strong branding capabilities
•Personalised content and powerful search
Engaging User
Experience
26. Web Strategy and Websites using SharePoint
Unified Platform
Business Applications
Division
Enterprise
Individual
Team
Internet
Extranet
27. Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extranet, and Internet
•Leverage existing investments
•Integrated, scalable, and flexible
Unified
Platform
•Familiar Office authoring experience
•Quick page creation & publishing
•Advanced authoring capabilities available
Ease of
Authoring
•Social networking & community
•Strong branding capabilities
•Personalised content and powerful search
Engaging User
Experience
29. Web Strategy and Websites using SharePoint
More Advanced Authoring (No Code)
30. Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
• Build connected Intranet, Extranet, and Internet
• Leverage existing investments
• Integrated, scalable, and flexible
Unified
Platform
• Familiar Office authoring experience
• Quick page creation & publishing
• Advanced authoring capabilities available
Ease of
Authoring
• Social networking & community
• Strong branding capabilities
• Personalised content and powerful search
Engaging User
Experience
31. Web Strategy and Websites using SharePoint
Connecting People With Communities & Search
32. Web Strategy and Websites using SharePoint
Using Web 2.0 Capabilities
33. Web Strategy and Websites using SharePoint
Providing Relevant Content With FAST Search
34. Web Strategy and Websites using SharePoint
Personalising Content – Solution Accelerator
36. Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
37. Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
The NZTE brand is not presented cohesively across all online offerings
Content arranged by programmes and initiatives rather than ways
users like to view it
Language did not convey meaning for people not familiar with NZTE offerings
i.e. Beachheads, Escalator
38. Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
Consolidate online presence – unified platform
Online experience is aligned with the business strategy
One toolset for updating an operating all websites
Information can be found and shared across websites
Information published securely
39. Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
40. Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
Current site is not engaging potential recruits
Need an effective online space for recruitment marketing
Platform to support defence wide online presence
Future proofing; Content Management Server -> SharePoint
Reduce total cost of ownership
41. Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
42. Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
Single portal for all interactions with the TEC
Platform to grow online service offering to providers
Secure access to information -> Education Sector Login
Unified platform for Intranet and Extranet
Internal -> External document publishing
SharePoint is a broad technology that provides six main capability areas. For websites, these areas translate to:
1. Managing websites – structure and templates
2. Collaboration and membership – users collaborating on content like wikis or blogs, or being part of say a customer network
3. Content Management – managing web/html content, digital assets, traditional documents, structured data like lists of products or people.
4. Enterprise Search – providing search on the site but also bringing in content from other sites or business applications.
5. Web Analytics – detailed analytical reports around content and search
6. Process Management – control content publishing and processes such as customer registration
Single technology platform for all levels of solution.
Share content, templates and branding across different kinds of sites.
Many of the internet sites we build are based on leveraging internal content and processes for the internet site.
Investments in internal training and support are leveraged. Users familiar with all environments and tools.
Integrating business applications such as hr and crm into all areas.
Give power users in the business the ability to manage content in an advanced way without requiring developers.
Manage page templates, workflow, metadata and security in one tool.
Leverage SP 2010’s people and community capabilities to allow customers to connect and interact.
Leverage capabilities such as blogs, wikis and knowledge bases to provide self-service and collaboration for customers.
Use FAST Search to display related content to visitors. Bring content in from other areas of the site or from external sites.
Leverage the unique Personalisation Solution Accelerator for SharePoint 2010 which records the user’s behavior on the site and allows personalised content to be displayed.
This example shows kids and healthy food options being displayed instead of the standard content based on a users previous site visits.
NZTE had over 20 websites worldwide. No continuity with design / user experience
Site structured based on how the business saw itself rather than the way users looked for information
Language was out dated and not particularly “web friendly”
NZTE.govt.nz was a consolidation of 7 websites, no with a common theme and brand.
Website backs up what the business is trying to achieve. 80-20 rule. Fantastic resource for 80percent of NZTE business
Content Editors have a single tool for content management and loading. IT staff can unify process and reduce support cost.
Learning throughout IT can be leveraged to cost effectively realise the web strategy, Infrustructure, Development, Process and Management
Content editors login to desktop, work on website without separate logins -> content published automatically to a secure webserver.
Give providers a central point of contact for online interaction with the TEC
Architecture that allows for easy implementation and integration of new services and functions
Integrates existing Education Sector authenication and authorlogin functionality