This document outlines 10 reasons why the enterprise social network Yammer is good for business. It begins with an introduction and background on enterprise social networks and how social is changing business. It then discusses a case study of Intergen, which has widely adopted Yammer. The main section outlines 10 Cs (Culture, Collaboration, etc.) that Yammer supports. It discusses benefits like improved communication, customer engagement, and telecommuting. Metrics are provided showing potential impacts like time savings and increased engagement. The document concludes with best practices and resources for implementing an enterprise social network.
2. This presentation is brought to you by the Letter C
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Culture
Collaboration
Community
Cognition
Connection
Customer engagement
Communication
Crisis
Crowd-sourcing
Creativity
Communality
(Tele)commuting
Changing times
3. “The only irreplaceable capital an
organisation possesses is the
knowledge and ability of its people.
The productivity of that capital
depends on how effectively people
share their competence with those
who can use it.”
Andrew Carnegie, 1835 - 1919
Source: http://bkaprt.com/mf/4
10 reasons why Yammer is good for business
4. ■
Background to ESNs and “social business”
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Intergen: a case study
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The 10 Cs
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The justification & the measurement
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10 top tips
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Conclusion
10 reasons why Yammer is good for business
6. How is social changing business in
general?:
Interactive
humanised
asynchronous
two-way
Transparent
immediate
conversational
“Privacy is dead, and social media holds the
smoking gun.” Peter Cashmore, Mashable CEO
10 reasons why Yammer is good for business
8. It’s big.
1.3
TRILLION
The value to be
unlocked by
businesses through
social technology by
2016.
McKinsey Institute
Google: Our Mobile Planet, May 2012
11. But it could be happening more.
41%
The number of people
who believe their
company should be
investing more in
social.
Forbes
12. “CEOs believe social will
become one of the two
ways to engage
customers, mainly at the
expense of traditional
approaches.”
IBM CEO Study 2012 Report
13. IBM CEO Study 2012 Report
10 reasons why Yammer is good for business
14. “This is now a continuous
feedback kind of world, and
we need organisational
nimbleness to respond.”
CEO, financial markets, US
IBM CEO Study 2012 Report
23. Intergen:
80%+ on Yammer
Started Yammer network October 2008
Rapid growth
Young: average age 34 (2011)
Tech savvy, early adopters and tinkerers
Geographically diverse: NZ, Australia, US
Freemium members
10 reasons why Yammer is good for business
24. 10 reasons why Yammer is good for business
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27. So what do Intergenites value?
Open, unhierarchical forum
The softening of geographical boundaries
The information
A place where people are three-dimensional
The culture
55. Yammer's total economic impact:
25% time savings
65% find answers more quickly
47% higher shareholder returns
50% better business agility
66% faster service resolution time
Up to 11% greater engagement
10 reasons why Yammer is good for business
57. The path to value
10 reasons why Yammer is good for business
58. 10 top tips for ESN success
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It‟s about relationships, not technology.
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Business is personal.
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Get executives involved.
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Listen. Help. Contribute.
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Have champions.
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Silence doesn‟t (always) equal failure.
Harness your organisation‟s
“cognitive surplus”.
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You don‟t need to regulate.
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Think connections and three
dimensions.
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Rather than ROI, think value.
10 reasons why Yammer is good for business
60. Resources
Considerations, tips and techniques
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The mobile web is different
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A shift from the static environment of the PC
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Design for humans
Understand the varied context of use
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Consider mobile first
It pays to explore the mobile first approach
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Native app, web app or hybrid?
What is the most appropriate for you
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Define constraints
Understand the limitations – e.g. screen size
10 reasons why Yammer is good for business
Optimise for file size and memory
Less is more
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Pixel sizes will likely vary
As will pixel density on many devices
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Is a „Responsive‟ Design suitable?
Base this on ROI
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Do research and prototypes
Understand your users and the experience
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Get something on a device asap
Solve design problems in context
Currently social media is the least utilised of all customer interaction methods. However, CEOs predict it will push past websites, call centers and channel partners and become the number two way to engage customers within the next five years.