Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success.
If you’re not giving your web presence your full attention, or if your content management system isn’t giving you what you need to get ahead in the web space, chances are you’re missing out on untold opportunities. Content management systems give you more control and enable you to future-proof your web presence.
Intergen’s content management specialist, Rob Stewart, discussed the concepts of progressive enhancement, the importance of managing your digital assets, and how to ensure your message remains consistent. Rob will also cover advancements of search, mobile and social media and what this means for your web presence.
This session covers some real world examples of what these things look like when they’re done well, the sorts of problems that appear when they’re executed poorly, and how a content management system can help make your life easier and your web presence stronger.
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Intergen Twilight Seminar - Content Management: How to future-proof your website
1. Content Management:
How to future-proof your website
Robert Stewart
Solution Specialist
14 September 2011
2. Content Management: How to future-proof your website
Session overview
What is a content management system?
Why do we like content management systems?
What does it mean to future-proof?
Case study: www.epa.govt.nz
Progressive enhancement
Mobile devices
Social media
3. Content Management: How to future-proof your website
Content management system:
provides website authoring, collaboration,
and administration tools to allow users with
little knowledge of web programming
languages to create and manage website
content with relative ease
4. Content Management: How to future-proof your website
In other words:
Making it easy for people with
little or no web programming
skills to create, manage and
maintain content online.
5. Content Management: How to future-proof your website
In other words:
Giving the power back to the
business users.
6. Content Management: How to future-proof your website
Common content management systems:
EPiServer
17. Content Management: How to future-proof your website
Future-proof
Good foundations – a platform for growth
Adaptable to changing business requirements
A tool that continues to evolve with user demand
19. Content Management: How to future-proof your website
How did the EPA future-proof their website
Current state
December 2009
March 2011
July 2011
Future
How the Environmental Risk Management Authority (ERMA)
became the EPA overnight?
How did the EPA regain the confidence of their stakeholders?
Why does the EPA have a platform for growth?
20. Content Management: How to future-proof your website
ERMA circa December 2009
“information is poorly
organised, difficult to access
and consume by site visitors. ”
Lesley Meadows – Comms Manager
21. Content Management: How to future-proof your website
ERMA circa December 2009
Static HTML web site
All content uploaded by a single user
Online brand presence inconsistent
No record of what content was uploaded
Out-dated content expired on ad-hoc basis
Multiple sources of “truth”
Uninformed calls to the help desk
23. Content Management: How to future-proof your website
Fast forward - ERMA March 2011
”Simple to use, not too many
sub-topics, chunk it more,
information up to date”
Intergen elevator pitch
24. Content Management: How to future-proof your website
Fast forward - ERMA March 2011
Cue SharePoint 2010 web content management
Consistent branding and templates
Easier management of digital assets
Workflow to expire out dated content
All content relevant and up to date – “single source of
truth”
Distributed authorship
Business units taking ownership of content
Reduction of calls to help desk
27. Content Management: How to future-proof your website
July 2011 - ERMA becomes the EPA
New brand identity
Addition of new business units; Resource Management
and Emissions Trading
Migration and creation of new content
Restructure of existing content
Flexible page templates make it possible
All went live on 1st July
29. Content Management: How to future-proof your website
The future for the EPA
New secure extranet portal
Platform to grow new offerings
Easily add new templates
Mobile support?
Social media?
Search tuning?
30. Content Management: How to future-proof your website
Progressive enhancement
progressive enhancement begins with a
baseline of usable functionality, then
increases the richness of the user
experience depending on the ability to
support it
33. Content Management: How to future-proof your website
Mobile devices
Huge growth in internet capable mobile devices
iPad, iPhone, Android, Windows Phone, Blackberry…
Is this a priority for your business
Do you create a device specific app
What is HTML 5 can it help?
36. Content Management: How to future-proof your website
Social media
Do you have a strategy?
Requires on going investment
Options
AddThis
Ability to publish to social sites
Integrated website and social strategy
37. Content Management: How to future-proof your website
In Summary
What is a content management system?
Why do we like content management systems?
What does it mean to future-proof?
Case study: www.epa.govt.nz
Progressive enhancement
Mobile devices
Social media