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Wendy Toh   Stella Tang   Isa Foong   Cherylene Dewi   Lim Qian Wei
            U091082U      U090514N    U092016L         U082883L
(
   )

Based on basic mobile application
technology
   3G enabled
   tap on GPS to detect eateries
   digital database
Pervasive
  137.4% mobile penetration rate (Dec ‘09)
  3G network coverage island-wide

Immediate response and feedback

Convenient

Generate awareness & interaction between
users
Nm2216 w44 presentation final PDF
Target audience Issues
  physical differences
 singaporean youths, 16-25 years old
 Students, NS men, or entering workforce
 psychological differences
 BMI indexes
 87% own mobile phone
 68% of youth engaged with social networking,
 their top online social activity
 social stigma
 usage differences
 food hype
 health-conscious
 heterogeneous group with different needs and
 wants
          e.g. Halal diet, food allergies
Problem:
 how and where?
Activity:
  Finding available dining options
  Goal: Encourage healthy eating (e.g. fulfilling 2+2
    requirement)
  Task: Create awareness about healthier eating
     choices available
Physical
  anywhere, anytime, with Internet access
  cross platform


Social
  individual vs. group settings
  peer pressure, social norms
  gender


Culture
  community & individual culture
  “foodie” culture
  dietary limitations
3G

GPS (Global Positioning System)

Servings & Calories Counter

‘Smart Fridge’
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Nm2216 w44 presentation final PDF
Uh oh.. You have
not taken enough
 fruits for today.
  How about an
    apple? 
Uh oh.. You have
      Bananas
not taken enough
      contain a
       natural
 fruits for today.
   chemical which
  How aboutaan
     can make
     apple? 
    person happy. 
        
Incentive to use

Mobile: use it anywhere, anytime

Personalized
  catered to our own goals, needs and wants


Goal-oriented, task-focused

Free for users, low maintenance cost

A portal to reach out to our target
audience, but not limited to our target
audience
A healthy diet, as compared to just
eating 2+2
Food For Thought
 1.  Do you think people will be distracted by the
     food directory part of the application? Suggest
     ways to bring the focus back to healthy eating.

 2. Do you think this application is suitable for
    both male and female users? Are there any
    social implications of using such an
    application?
Nm2216 w44 presentation final PDF

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Nm2216 w44 presentation final PDF

  • 1. Wendy Toh Stella Tang Isa Foong Cherylene Dewi Lim Qian Wei U091082U U090514N U092016L U082883L
  • 2. (
 )

  • 3. Based on basic mobile application technology 3G enabled tap on GPS to detect eateries digital database Pervasive 137.4% mobile penetration rate (Dec ‘09) 3G network coverage island-wide Immediate response and feedback Convenient Generate awareness & interaction between users
  • 5. Target audience Issues physical differences singaporean youths, 16-25 years old Students, NS men, or entering workforce psychological differences BMI indexes 87% own mobile phone 68% of youth engaged with social networking, their top online social activity social stigma usage differences food hype health-conscious heterogeneous group with different needs and wants e.g. Halal diet, food allergies Problem: how and where?
  • 6. Activity: Finding available dining options Goal: Encourage healthy eating (e.g. fulfilling 2+2 requirement) Task: Create awareness about healthier eating choices available
  • 7. Physical anywhere, anytime, with Internet access cross platform Social individual vs. group settings peer pressure, social norms gender Culture community & individual culture “foodie” culture dietary limitations
  • 8. 3G GPS (Global Positioning System) Servings & Calories Counter ‘Smart Fridge’
  • 16. Uh oh.. You have not taken enough fruits for today. How about an apple? 
  • 17. Uh oh.. You have Bananas not taken enough contain a natural fruits for today. chemical which How aboutaan can make apple?  person happy. 
  • 18. Incentive to use Mobile: use it anywhere, anytime Personalized catered to our own goals, needs and wants
 Goal-oriented, task-focused Free for users, low maintenance cost A portal to reach out to our target audience, but not limited to our target audience A healthy diet, as compared to just eating 2+2
  • 19. Food For Thought 1.  Do you think people will be distracted by the food directory part of the application? Suggest ways to bring the focus back to healthy eating. 2. Do you think this application is suitable for both male and female users? Are there any social implications of using such an application?