This document provides an introduction to new media and interaction design. It discusses key topics like what new media is, interaction design fundamentals, and user-centered design. New media is described as technologies with digital interactivity. The document also covers data, technology, culture, art, social networks, and interaction design processes like personas, scenarios, and user stories to help guide the design process and focus on user needs.

1. Introduction to New Media and
Interaction Design
Valeria Gasik 2013

2. Topics
• What is New Media?
• Interaction Design Fundamentals
• User-centered Design

3. In your opinion:
What is New Media?

4. Several ways to describe it

5. New Media technologies are described as the
ones with the nature of digital interactivity.

6. Digital data

7. Data
• Nesting vs linearity
• Oversupply? A lot to process!
• Designer’s role?
• Growing in demand: ability to deal
with complex systems and extract
wisdom from the data

8. Technology
Tactus' morphing smartphone

9. E-waste

10. Digital divide

11. New ethics and laws

12. Culture

13. “There is a tremendous ability for individual users –
– to make connections to one another in a way that
might allow them to circumvent the conventions of
institutional and closed opportunities.”
Bailey Socha, Barbara Eber-Schmid
http://www.newmedia.org/what-is-new-media.html

14. Art

15. Games

16. Social networks

17. Social events

18. Fun. “Jam with Chrome”

19. Evocation, self-expression

20. Mashups, memes

21. Interaction Design

22. There are many ways to approach a project

23. User-centered design
One of the possible approaches
• Focus on the user
• Users as a guide of design
• Designer translates user needs and goals

24. Interaction Design
“...shaping digital things for people’s use”
http://interaction-design.org/

25. Interaction Design
Process of designing digital products,
services, systems and environments
• User’s needs and goals?
• User’s abilities and limitations?
• The structure and behavior of
interactive a system?
• Future challenges?

26. Process
1. Personas
2. Scenarios
3. User-Stories
4. (Development, design, testing)
5. (Presentation)

27. Personas
Persona is a brief description of a user archetype
• A focused act of designer’s empathetic role-play.
• 2-5 personas (primary, secondary, supplementary)
• Are composed from observation, interviews, etc.
• Serve as a guide to the design process but do not
substitute involving real users in the design process

28. “Personas, as documents, should work for designers the
way scent works for memories of your childhood.”
(Alan Cooper)

29. “Genshi genbutsu”
– Go and see

30. Scenarios
Scenarios describe likely interactions between
types of users (personas) and the system
• Consists of settings, actors, goals,
actions, events and objects
• Aims to mirror the real context and usage

31. Scenarios
Laura has a 4-year old dog. In a week Laura is
planning to go on a vacation and is looking for
a dog sitter.
Laura opens a dog sitter site and looks for a
map. She wants to find someone trustful who
lives nearby. Laura studies relevant results
and sees Ulla’s profile. Laura likes Ulla’s
resume and decides to contact her.

32. User Stories
Written sequences of actions and events that
lead to an outcome
• Good stories are standalone, short and testable
• Bridge between users, designers and developers

33. User Stories
“As a user, I want to find reliable dog sitter
near by so that I could contact her.”

34. User Stories
“As a <role>, I want to <do what > so that I
could <benefit how>.”

35. Thank you!

36. Reference suggestion
• Putting people first
http://www.experientia.com
• Usability and interface design books
• Interaction Design
http://interaction-design.org
• Generic Work Process
http://project.cmd.hro.nl/cmi/hci/toolkit
• Personas and the role of documentation
http://boxesandarrows.com/personas-and-the-role-of-design-documentation/
• To watch...
Everything is a remix, Social network (2010), Black Mirror (2011)