Introduction to Massive Open Online Course (MOOC), its business model and operational models, and its potential in global marketing

1. MOOCS
To A*ract Global Learners, Be Prepared
to Learn from Experimenta@on
Key Takeaway:
You Cannot Innovate without the Risks of Experimenta@on

2. Source: Chronicle of Higher Education
http://chronicle.com/article/Major-Players-in-the-
MOOC/138817/?
cid=wb&utm_source=wb&utm_medium=en

3. MOOC
Matrix
–
Crowd
Sourced
Learning

4. Ins7tu7onal
Goals
Build Brand
Research the
Science of
Learning
Revenue
Build Brand
Research
the Science
of Learning
Generate
Revenue

5. Find
Your
Model

6. Business Models

7. Business Models – Revenue Op@ons
• Selling
Directly
to
Students
• Credit
Hours
Charged
as
Tui7on
• Other
University’s
Courses
• Tes7ng
Services
• Selling
to
Other
Universi7es
• Licensing
Your
Courses
• Tes7ng
Services
• Selling
to
Corpora7ons
• Corporate
Recrui7ng
Services
• Selling
Sponsorships

8. Opera@onal Models – Skills You Need
• Course
Development
• The
Academic
Team
• Recruitment
Marke7ng
• Interac7ve
Content
Development
• Admissions
Marke7ng
• IT
Services
• Analy7cs
• IT
Services

12. Holis7c
Strategy
for
Student
Recrui7ng

13. Develop
Your
Business
Plan
• Define
University
Goals
• Analyze
Marketplace
• Iden7fy
Opera7onal
Capacity