1. The Eleven Critical Mistakes Business Bloggers Make (That Cost Them Money)

2. Blogging can:-Be a successful tool for earning money.- Be a clear path to earning clients.

3. Most people who blog: DON’T earn any clients. GIVE UP a month or two later (in frustration).

4. Why?They might be days from getting their first client…They might have trolls…They might have committed other, preventable mistakes.

5. You can be different.

6. How? Avoid these eleven (yes, eleven – but they’re easy to avoid, we promise) mistakes:

7. Mistake #1: Not going through a launch process.A formal launch process…- Builds momentum- Helps you organize what you’re doing- Helps you be more successful

8. Mistake #2: Not having a purpose for everything.Every page should have a desire:“I want people to call me.”“I want folks to leave comments.”“I want people to tweet about this post.”

9. Mistake #3: Notrespecting SEO.Got half a day? You can learn SEO.Or we can teach you.

10. Mistake #4: Not building really good “call to action” pages.“Sign up for our newsletter.”“Download our free book.”“Call us to find out how we can help you.”These are all calls to action.

11. Mistake #5: Spending time at the water cooler.Your focus should be on business.On getting new people.On getting new leads.On following up with them.

12. Mistake #6: Not respecting Analytics. Don’t hate Google Analytics. Make it work for you, or find something else that does.

13. Mistake #7: Putting too many widgets in the sidebar.More than 3-4 widgets? Distracting, isn’t it?You’re losing subscribers.Feature your best content.

14. Mistake #8: Not being smart about running ads.Don’t waste your space on ads for other people.

15. Mistake #9: Trying to be everything to everyone.Don’t generalize…specialize.When people have questions outside your specialty, refer them to another specialist.

16. Mistake #10: Not following up.Someone comments? Rad. Go talk to them.

17. Mistake #11: Not having enough expected content to launch.You need content to launch. It’s that simple.

18. These are easy mistakes to make.Now that you know what they are, it’s even easier to avoid them.

19. Thank you! Chris Johnson, Owner