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Company & Product Overview
Vision To be a leading provider of content filtering and security solutions that give users a safe, productive, and secure Web experience. Devices could include PC’s, tablets, smartphones, WiFi devices, routers, gaming consoles, etc. 2
Tactics Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent. Updating current product lines and accelerating growth thru improved routes to market. Considering complementary adjacencies through acquisition or license agreement. 3
Company Overview Founded : 2002  Status : Privately held Headquarters : Salt Lake City, Utah 50% Avg. Annual Growth Rate, 2005-10 Target Markets : SMB, home, govt, educ Penetration : over 750,000 users in 157 countries 4
Milestones 2002	Company Founded 2004	ContentProtect Pro launched for SMB’s 		SVP/COO hired 		Software-as-a-Service licensing began 2007	Net Nanny brand acquisition, LookSmart Ltd. 		CP Security Appliance launched 2008	Net Nanny for Mac launched 		Net Nanny 5.6 launched / PC Mag Editor’s Choice 		new VP Development hired 2009	Net Nanny for Mobile launched 		Net Nanny 6.0 launched / PC Mag Editor’s Choice 2010	Net Nanny 6.5 launched / PC Mag Editor’s Choice		new CEO and Management Consultants hired 		NN for Android to be launched 5
Executive Team Brent Bishop| Chairman of the Board ,[object Object]
 Co-founder of Franklin Quest and Greenbacks/All A DollarRuss Warner| President and CEO ,[object Object]
 Worked for Altiris, SageCreek Partners, Novell, Alianza, and WordPerfectScott Cleghorn| Sr. VP and COO ,[object Object]
 Worked for GTE, Verizon and QwestLouie DiCristofano| VP of Engineering ,[object Object]
 Worked for Novell supervising 60+ developers and engineersDoug Anderson| Director, Marketing and Product Management ,[object Object],Brian Schumann | Director of Channel Sales ,[object Object]
 Work for 8e6 Technologies, M86 Security and Lightspeed SystemsGreg Butterfield | SageCreek Partners ,[object Object]
  $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.6
Value Proposition Safety and appropriate use are primary goals for consumers. Curb cyberslacking - increase productivity by limiting employee web site roaming.  Security is improved by reducing malware, commonly found on inappropriate Web sites.   Liability is decreased on company-owned assets because inappropriate materials will not be viewed or shared. 7
Solutions Net Nanny PC – parental controls Net Nanny Mac – parental controls Net Nanny Mobile – parental controls ContentProtect Professional – endpoint employer controls via SaaS ContentProtect Security Appliance – secure web gateway 8
Solutions Future ,[object Object]
Net Nanny for OEM’s and ISV’s: SDK9
New Architecture (Fish) Security Suites Routers & WiFi Hotspots Gateway Appliances Smart Phones Netbooks & Tablets Personal Computer – Windows, Mac, Linux Web Filter Instant Msg Social Net Data Forensics Blog Mgmt Image Filter DLP App Mgmt Other Software Developer Kit  db Policy Management Reporting Engine Management Console CWI Engine Data Capture/Analysis 10
Market Opportunity Secure Web Gateway ,[object Object]
Content security software & appliance market to hit $3.8 billion in 2014.
Worldwide content security software & appliance revenue grew 2.5% between 4Q09 and 1Q10 to $640 million.Mobile Security ,[object Object]
The mobile security client software segment is forecast to grow at a 50% CAGR from 2009 to 2014.
No mobile security suite vendors offer content filtering.
T-Mobile, Sprint, & France Telecom have contacted us about content filtering.Smartphones ,[object Object]
Global smartphone market is 260 M units in 2010 and 300 M in 2011.
Smartphone shipments surpass desktops + laptops in 2012.
Smartphone shipments surpass feature phones in 2011.
85% of U.S. teens have cell phones.Sources: Gartner, Infonetics, ABI Research; NPD, Top Ten Reviews, Morgan Stanley, Cox. 11

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Content Watch - Company & Product Overview (Eng)

  • 1. Company & Product Overview
  • 2. Vision To be a leading provider of content filtering and security solutions that give users a safe, productive, and secure Web experience. Devices could include PC’s, tablets, smartphones, WiFi devices, routers, gaming consoles, etc. 2
  • 3. Tactics Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent. Updating current product lines and accelerating growth thru improved routes to market. Considering complementary adjacencies through acquisition or license agreement. 3
  • 4. Company Overview Founded : 2002 Status : Privately held Headquarters : Salt Lake City, Utah 50% Avg. Annual Growth Rate, 2005-10 Target Markets : SMB, home, govt, educ Penetration : over 750,000 users in 157 countries 4
  • 5. Milestones 2002 Company Founded 2004 ContentProtect Pro launched for SMB’s SVP/COO hired Software-as-a-Service licensing began 2007 Net Nanny brand acquisition, LookSmart Ltd. CP Security Appliance launched 2008 Net Nanny for Mac launched Net Nanny 5.6 launched / PC Mag Editor’s Choice new VP Development hired 2009 Net Nanny for Mobile launched Net Nanny 6.0 launched / PC Mag Editor’s Choice 2010 Net Nanny 6.5 launched / PC Mag Editor’s Choice new CEO and Management Consultants hired NN for Android to be launched 5
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.6
  • 13. Value Proposition Safety and appropriate use are primary goals for consumers. Curb cyberslacking - increase productivity by limiting employee web site roaming. Security is improved by reducing malware, commonly found on inappropriate Web sites. Liability is decreased on company-owned assets because inappropriate materials will not be viewed or shared. 7
  • 14. Solutions Net Nanny PC – parental controls Net Nanny Mac – parental controls Net Nanny Mobile – parental controls ContentProtect Professional – endpoint employer controls via SaaS ContentProtect Security Appliance – secure web gateway 8
  • 15.
  • 16. Net Nanny for OEM’s and ISV’s: SDK9
  • 17. New Architecture (Fish) Security Suites Routers & WiFi Hotspots Gateway Appliances Smart Phones Netbooks & Tablets Personal Computer – Windows, Mac, Linux Web Filter Instant Msg Social Net Data Forensics Blog Mgmt Image Filter DLP App Mgmt Other Software Developer Kit db Policy Management Reporting Engine Management Console CWI Engine Data Capture/Analysis 10
  • 18.
  • 19. Content security software & appliance market to hit $3.8 billion in 2014.
  • 20.
  • 21. The mobile security client software segment is forecast to grow at a 50% CAGR from 2009 to 2014.
  • 22. No mobile security suite vendors offer content filtering.
  • 23.
  • 24. Global smartphone market is 260 M units in 2010 and 300 M in 2011.
  • 25. Smartphone shipments surpass desktops + laptops in 2012.
  • 26. Smartphone shipments surpass feature phones in 2011.
  • 27. 85% of U.S. teens have cell phones.Sources: Gartner, Infonetics, ABI Research; NPD, Top Ten Reviews, Morgan Stanley, Cox. 11
  • 28.
  • 29. N.A. smartphone market share increased 7x over the last 12 months.
  • 30. Accounts for 9.6% of all worldwide smartphone sales in Q1 of 2010, up from only 1.6% during the same quarter of 2009.
  • 31.
  • 32. Sold 3M iPadsin 80 days.12
  • 33.
  • 34. With Children ages 3-17 37 million (32%)
  • 35.
  • 36. There will be 10X as many devices in play by 2015-2020: smartphone, iPad, tablet, computers, Kindle, gaming console, car electronics, HD TV, and more. 13
  • 37.
  • 38. Online video poses problem for SMB’s and schools with bandwidth constraints.
  • 39. 40 percent of Internet use in the workplace is not business-related. Source: IDC, Secure Content Management Report
  • 40. At home, the average child’s first exposure to porn is 11 yrs. Source: internetfilterreview.com 14
  • 41. Success - Net Nanny PC Magazine Editors’ Choice for the past 3 Years #1 Rated – Top Ten Reviews for 6 years Computer Shopper Editor’s Choice in 2009 Top Ten reviews and 5 other leading rating services #1 rank Featured on Oprah (twice in 2009) Wall Street Journal Online Technology Buyer’s Guide TTNET, a subsidiary of Turk Telecom with 220K in subscribers Languages: English, Spanish, Japanese, and Turkish 15
  • 42. Retail Pricing Net Nanny $39.99 for an Annual License $59.98 for 3-Seat Pack Volume and Education Discounts ContentProtect Pro $39.99 per Annual License 3 Seat Minimum Volume and Education Discounts 16
  • 43. Success Story Profile 9,000 students / 3,000 PC’s Problem 1- Excessive bandwidth consumption by students 2- Slow applications 3- Applications not prioritized Requirements 1- Bandwidth shaping 2- Application control 3- Wireless control for students Solution CP 550, upgrade to CP 1000 Competition St. Bernard, Barracuda, and many others Profile Fortune 500 with HQ in New Jersey Problem 1- Customer-facing demo laptops were exposed to inappropriate web content 2- Employees unproductive due to web surfing 3- Potential liability for inappropriate use Requirements 1- Global, web-based control 2- No dedicated server 3- Did not want appliance Solution 8,500 licenses ContentProtect Pro Competition Symantec, CyberPatrol, Cyber Sitter 17
  • 45. Routes to Market Today Net Nanny PC ISP Retail Internet Marketing Distributor Acceptance OEM Time 19
  • 46. Routes to Market Today CP Pro and Appliance VAR MSP Regional VAR Lg. Acct VAR Internet Marketing Distributor Acceptance Time 20
  • 47. Routes to Market Future Mobile (smartphone/tablet) Acceptance Wireless Expense Mgt Wireless Distributor ISV OEM Carrier Time Wireless Retailer 21
  • 48.
  • 49. Net Nanny Mac: Intego, K9, SafeEyes
  • 51. ContentProtect Pro: WebRoot, Sophos, Cyber Patrol, SafeEyes
  • 52. Secure Web Gateway: Cymphonix, Sonic Wall, Websense, St. Bernard22
  • 53.
  • 55. Mobile Parental Monitoring (SMS/IM): SMobile23
  • 56.
  • 57. SMobile : WinMobile, Symbian, Android, & RIM
  • 58. Kaspersky, BullGuard, Norton, Trend, McAfee : WinMobile & Symbian
  • 60. Mobile Lifecycle Management: Air-Watch, B2M Solutions24
  • 61.
  • 62. Web page content is not static – it changes constantly
  • 63.
  • 64.
  • 65. All pages (URLs) are analyzed, not just the Domains
  • 66.
  • 67. Performance equal to or better than remote lists
  • 68.
  • 69. CW - Periodic updates via definition updates – small, silentNo list licensing fees 26
  • 70. Contact Bob Orosco Office: 805 824 0377 Mobile: 805 200 7079 SĂŁo Paulo 011 3020 6310 Email: rorosco@tarasco.com leads@inspirit.com.br comercial@inspirit.com.br 27