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Diego Sartori - citizenM - presentatie Inspiratiedag e-tourism

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Strategiedag e-tourism - LAgroup & Waag Society
Strategiedag e-tourism - LAgroup & Waag Society

Presentatie van Diego Sartori van citizenM zoals gegeven tijdens de Inspiratiedag.

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user generated content 30-March-2011 @diegosartori
 
 
 
evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
popularity
popularity
user-generated content ,[object Object],[object Object],[object Object],[object Object]
who do consumers trust?
marketing 1.0
marketing 2.0
what about in travel and hospitality?
citizenM launch September 2007
decision making ,[object Object]
june 2008: citizenM opened at amsterdam airport ,[object Object],[object Object]
august 2010: citizenM glasgow ,[object Object],[object Object]
online reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3
Staff & reputation management ,[object Object],[object Object]
reputation management
wow factor ,[object Object],[object Object],[object Object]
trip advisor ,[object Object],[object Object]
@citizenM
community
community
in conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
thank you

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Diego Sartori - citizenM - presentatie Inspiratiedag e-tourism