A presentation of the Insightera platform and showing the new features of Asset Tracking, Auto-Tune and the Mobile Application.

1. Webinar:
Overview of the Insightera Platform
April 2013
Mike Telem
VP of Business Development
& Co-founder

3. Webinar Overview
1. Setting up inbound campaigns
2. Understanding Buyer Personas via digital behavior
3. A review of Asset Tracking
4. Auto-Tune and campaign optimization
5. Sales intelligence and alerts
6. Mobile application
7. Questions and answers

4. Real-time B2B Personalization
• Segments Inbound prospects in real-time based on:
• Auto-engages segmented prospects with
personalized content or offers while on site and in
context, even if they are anonymous

5. Buyer Personas
• Digital journey / body language
• Click Stream – visitor path, pages viewed
• Time on site
• Tracking engagements
• Learning capabilities
abc.com xyz.com
/finance-solutions/
/finance-solutions/HSBC-case-study
/products-solutions/api /contact us/

6. Asset Management
• Discover and tag existing digital assets and content
• Deliver most relevant converting assets to prospect
• Transform B2B into B2P

7. Auto-Tune (Relevancy and Success)
• Learning and optimization tool
• Automatically runs highest converting campaigns
• No more guesswork
• Most relevant content for top-funnel prospects

8. Sales Intelligence and Alerts
• Daily Organization & Lead Reports
• Sharing
• Email Alerts

10. Mobile Application
Bank of America Google R&D john.meyer@hsbc.com
sam.davis@nyu.edu
Parabis Group
jenny.h@unilever.com
Accenture j.len@amdocs.com
mike.tow@dell.com
Amdocs

11. Questions?
Connect with us:
insightera.com/blog
facebook.com/insightera
twitter.com/insightera
Mike Telem - mike@insightera.com