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Multichannel Retailers Online Strategies and Budget Allocation Models in Germany and the U.S.

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BSI Multichannel Retailers Online Strategies and Budget Allocation Models in Germany andthe U.S. Hamburg, 21. May 2010
BSI Multichannel Retailers in Germany concentrate on traditional online marketingtools - U.S. Retailerstendtousedialog-oriented/real-time tools Recently Multichannel Retailers U.S. Multichannel Retailers Germany Source: Multichannel Merchant/Brand Science Institute

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Multichannel Retailers Online Strategies and Budget Allocation Models in Germany and the U.S.

  • 1. BSI Multichannel Retailers Online Strategies and Budget Allocation Models in Germany andthe U.S. Hamburg, 21. May 2010
  • 2. BSI Multichannel Retailers in Germany concentrate on traditional online marketingtools - U.S. Retailerstendtousedialog-oriented/real-time tools Recently Multichannel Retailers U.S. Multichannel Retailers Germany Source: Multichannel Merchant/Brand Science Institute