This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.

1. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
Chapter 12
管理新產品開發團隊
Presented by Group 11
B97701226 許思涵
B97701233 楊敏兒
B97701249 連 真
B97607004 曹心瑋
Course Lecturer: Prof. J. T. Chiang
Teaching Assistant: Hsuan-Yi Wu (Jen)
2011/11/1 Fall 2011 BAA Management of Technology 1

2. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
個案─昇格：開發極致的耳機
• 極限運動品牌開發新產品
• 建立開發新產品團隊
• 團隊組成
• 團隊管理
2011/11/1 Fall 2011 BAA Management of Technology 2

3. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
建構新產品開發團隊
• 團隊規模
– 大型團隊 VS 小型團隊
• 團隊組成
– 跨功能團隊
– 同質性團隊 VS 異質性團隊
– 團隊成員人格特質
2011/11/1 Fall 2011 BAA Management of Technology 3

4. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的結構
• 功能型
• 輕型
• 重型
• 自主型
2011/11/1 Fall 2011 BAA Management of Technology 4

5. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的結構─功能型團隊
• 沒有跨功能整合。
• 暫時性團隊，員工向原主管負責。
• 員工花在團隊活動的時間：10%。
• 少數的跨功能協調，單一部門的衍生性專
案。
2011/11/1 Fall 2011 BAA Management of Technology 5

6. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的結構─輕型團隊
• 由專案主管提供跨功能整合。
• 暫時性團隊，員工向原主管負責。
• 員工花在團隊活動的時間：25%。
• 不需高度協調與溝通的衍生性專案。
2011/11/1 Fall 2011 BAA Management of Technology 6

7. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的結構─重型團隊
• 專案主管提供跨功能整合。
• 暫時性團隊，期間員工由專案主管管理。
• 員工花在團隊活動的時間：100%。
• 平台型專案、突破性專案。
2011/11/1 Fall 2011 BAA Management of Technology 7

8. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的結構─自主型團隊
• 專案主管提供跨功能整合，為組織中獨立
的部門。
• 團隊主管具支配不同功能部門的權限。
• 員工由團隊主管管理。
• 員工花在團隊活動的時間：100%。
• 平台型專案、突破性專案。
2011/11/1 Fall 2011 BAA Management of Technology 8

9. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
新產品開發團隊的管理
• 領導者
– 基本協調(輕型團隊)
– 評估.升遷
– 領導
• 專案規章.契約書
• 虛擬團隊
2011/11/1 Fall 2011 BAA Management of Technology 9

10. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
延伸討論
• 管理者如何確保團隊能獲得多樣性的優點
卻又不被此一多樣性引起的挑戰阻礙？
2011/11/1 Fall 2011 BAA Management of Technology 10

11. Department of Business Administration Strategic Management of Technological Innovation
College of Management Melissa A. Schilling, New York University
Q&A
2011/11/1 Fall 2011 BAA Management of Technology 11