©InnovationLabs.Berlin by Cyoneer GmbH
INVESTOREN-PITCH
VORBEREITEN
Was willst Du?
• Interesse wecken
• Beziehung beginnen
• Investition erhalten
©InnovationLabs.Berlin by Cyoneer GmbH
Von Wem?
• Erwartungen klären
• Ziele verstehen
• Persönlichkeiten kennen
©InnovationLabs.Berlin by Cyoneer GmbH
Wann?
• Strukturiert vorgehen
• Frühzeitig starten
• Nicht Pitchen bevor…
©InnovationLabs.Berlin by Cyoneer GmbH
©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 10"
FUNDRAISING PROCESS BASED ON PULSAR CONSULTING GROUP
S...
Was suchen Investoren?
©InnovationLabs.Berlin by Cyoneer GmbH
Innovative Problemlösung
©InnovationLabs.Berlin by Cyoneer GmbH
mit großem Potenzial
©InnovationLabs.Berlin by Cyoneer GmbH
nachhaltig schützbar
©InnovationLabs.Berlin by Cyoneer GmbH
Return On Invest
©InnovationLabs.Berlin by Cyoneer GmbH
Skalierbarkeit
©InnovationLabs.Berlin by Cyoneer GmbH
Unschlagbares Team
Investor-Pitch?
<1 Minute
3-5 Minuten
Elevator Pitch
1 Satz
“Wir sind X für Y”.
“Wir … machen …,
um … mit …“
oder
Founders Institute
Investor Pitch Deck Outline
1) Elevator Pitch
2) Momentum, Traction, Expertise: Your key numbers
3) Market Opportunity: De...
©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 19"
INVESTOR PRESENTATION FRAMEWORK
1.  Cover"Sheet"&"Titl...
©InnovationLabs.Berlin by Cyoneer GmbH
Was unterscheidet Dich?
Meine Empfehlung:
Das Problem?
©InnovationLabs.Berlin by Cyoneer GmbH
USP
©InnovationLabs.Berlin by Cyoneer GmbH
Das Besondere Deiner Lösung?
UAP
Das Besondere Deiner Lösung?
Warum Du/Dein Team?
©InnovationLabs.Berlin by Cyoneer GmbH
Dein Geschäftsmodel?
The Business Model Canvas
Revenue Streams
Channels
Customer SegmentsValue PropositionsKey ActivitiesK...
Deine “Traction”?
©InnovationLabs.Berlin by Cyoneer GmbH
©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 8"
WAYS TO GENERATE TRACTION
Pick between 2-5 channels and...
Was brauchst Du wofür?
©InnovationLabs.Berlin by Cyoneer GmbH
Typische Fehler
Eigene Perspektive
©InnovationLabs.Berlin by Cyoneer GmbH
Zu viele Details
Auf die Präsentation verlassen
Versteckte Annahmen
Keine „Traction“
Zu viel Risiko
Die Perfekte Pitch
Mit „Use Case“ aus Kundenperspektive
Mit Kennzahlen und Daten
Vorführen ist besser als erklären
Persönl...
©InnovationLabs.Berlin by Cyoneer GmbH
Folgen Sie uns:
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Investoren Pitch Vorbereiten

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Deine Geschäftsidee ist gereift. Du hast erste Gespräche mit Kunden oder Lieferanten geführt. Nun willst du andere davon überzeugen, Dir die Ressourcen zu geben, um Deine Idee zu verwirklichen.
Wie bereite ich meinen "Pitch" vor möglichen Investoren vor? Was sind die Kernpunkte, die Investoren von mir erwarten? Wie sieht ein erfolgreiche Pitch aus? Wenn Du dir diese Fragen stellst, ...

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Investoren Pitch Vorbereiten

  1. 1. ©InnovationLabs.Berlin by Cyoneer GmbH INVESTOREN-PITCH VORBEREITEN
  2. 2. Was willst Du? • Interesse wecken • Beziehung beginnen • Investition erhalten ©InnovationLabs.Berlin by Cyoneer GmbH
  3. 3. Von Wem? • Erwartungen klären • Ziele verstehen • Persönlichkeiten kennen ©InnovationLabs.Berlin by Cyoneer GmbH
  4. 4. Wann? • Strukturiert vorgehen • Frühzeitig starten • Nicht Pitchen bevor… ©InnovationLabs.Berlin by Cyoneer GmbH
  5. 5. ©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 10" FUNDRAISING PROCESS BASED ON PULSAR CONSULTING GROUP Startup Health Check Investor Selection Investor Pitches Due Diligence >  Startup Health Check: −  Product −  USPs −  Business Model −  Customers −  Market −  Competition −  Team −  IP & Contracts >  Address shortcomings! >  Generation of: −  “One Sentence Pitch” −  Business Plan −  Management Presentation −  Executive Summary >  Investor Selection: −  Generation of Long List −  Evaluation of Long List −  Generation of Short List >  Additional meetings and hard questions −  Don‘t be a sailing boat without a captain! >  Due Diligence: −  Business Plan −  Team −  Contracts −  Double check traction >  Approaching Investors with Executive Summary >  Organization of first talks (phone or personal) >  No NDAs!!! >  Letter of Intent (LOI) >  Final contract negotiations >  Signing of Term Sheet >  Contract signing >  Receive first amount of cash (rest is connected to future milestones) Process Management Signing of Contracts Generation of Investment Documents Preparation Fundraising Closing ca. 4 W. Timeline ca. 4 W. parallel ca. 8 W. ca. 2 W. ca. 4 W. If"everything"works"out,"it"only"takes"5-6"months!"
  6. 6. Was suchen Investoren? ©InnovationLabs.Berlin by Cyoneer GmbH
  7. 7. Innovative Problemlösung ©InnovationLabs.Berlin by Cyoneer GmbH
  8. 8. mit großem Potenzial ©InnovationLabs.Berlin by Cyoneer GmbH
  9. 9. nachhaltig schützbar ©InnovationLabs.Berlin by Cyoneer GmbH
  10. 10. Return On Invest ©InnovationLabs.Berlin by Cyoneer GmbH
  11. 11. Skalierbarkeit ©InnovationLabs.Berlin by Cyoneer GmbH
  12. 12. Unschlagbares Team
  13. 13. Investor-Pitch?
  14. 14. <1 Minute 3-5 Minuten Elevator Pitch 1 Satz “Wir sind X für Y”. “Wir … machen …, um … mit …“ oder Founders Institute
  15. 15. Investor Pitch Deck Outline 1) Elevator Pitch 2) Momentum, Traction, Expertise: Your key numbers 3) Market Opportunity: Define market size & your customer base 4) Problem & Current Solutions: What need do you fill? Other solutions 5) Product or Service: Your solution 6) Business Model: Key Revenue Streams 7) Market Approach & Strategy: How you grow your business 8) Team & Key Stakeholders (Investors, Advisors) 9) Financials 10) Competition 11) Investment: Your ‘Ask’ for funding, Basic use of funds Optional Slides: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce”
  16. 16. ©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 19" INVESTOR PRESENTATION FRAMEWORK 1.  Cover"Sheet"&"Title" 2.  Executive"Summary" 3.  The"Problem" 4.  The"Solution" 5.  Technical"Facts"and"USPs" 6.  Market"Size" 7.  Competition" 8.  Business"Model" 9.  Sales"Strategy" 10.  Traction" 11.  Team" 12.  Financials" 13.  Funding"and"Use"of""Proceeds" 14.  Contact"Details" Remember to have an action title on every slide!
  17. 17. ©InnovationLabs.Berlin by Cyoneer GmbH Was unterscheidet Dich?
  18. 18. Meine Empfehlung:
  19. 19. Das Problem? ©InnovationLabs.Berlin by Cyoneer GmbH
  20. 20. USP ©InnovationLabs.Berlin by Cyoneer GmbH Das Besondere Deiner Lösung?
  21. 21. UAP Das Besondere Deiner Lösung?
  22. 22. Warum Du/Dein Team? ©InnovationLabs.Berlin by Cyoneer GmbH
  23. 23. Dein Geschäftsmodel? The Business Model Canvas Revenue Streams Channels Customer SegmentsValue PropositionsKey ActivitiesKey Partners Key Resources Cost Structure Customer Relationships Designed by: Date: Version:Designed for: designed by: Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? is your business more Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition) sample characteristics Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? channel phases 1. Awareness How do we raise awareness about our company’s products and services? 2. Evaluation How do we help customers evaluate our organization’s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. After sales How do we provide post-purchase customer support? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? catergories Production Problem Solving Platform/Network What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquairing from partners? Which Key Activities do partners perform? motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability types Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent dynamic pricing Negotiation (bargaining) Yield Management Real-time-Market strategyzer.com
  24. 24. Deine “Traction”? ©InnovationLabs.Berlin by Cyoneer GmbH
  25. 25. ©"Niclas"Fritz"|"September"2015"|"Making"Better"Business"Plans" 8" WAYS TO GENERATE TRACTION Pick between 2-5 channels and start experimenting ASAP! 1. Viral Marketing 2. Public Relations (PR) 3. Unconventional PR 4. Search Engine Marketing (SEM) 5. Social & Display Ads 6. Offline Ads 7. Search Engine Optimization (SEO) 8. Content Marketing (Blog) 9. Email Marketing 10. Targeting 3rd party blogs 11. Business Development 12. Sales 13. Affiliate Programs 14. Existing Platforms 15. Trade Shows 16. Offline Events 17. Speaking Engagements 18. Community Building Was ist “Traction”?
  26. 26. Was brauchst Du wofür? ©InnovationLabs.Berlin by Cyoneer GmbH
  27. 27. Typische Fehler
  28. 28. Eigene Perspektive
  29. 29. ©InnovationLabs.Berlin by Cyoneer GmbH Zu viele Details
  30. 30. Auf die Präsentation verlassen
  31. 31. Versteckte Annahmen
  32. 32. Keine „Traction“
  33. 33. Zu viel Risiko
  34. 34. Die Perfekte Pitch Mit „Use Case“ aus Kundenperspektive Mit Kennzahlen und Daten Vorführen ist besser als erklären Persönliche, authentische Story Umsetzungskompetenz zeigen Mit dem passenden Team In der vorgesehen Zeit So einfach wie möglich „Sell, don’t explain“
  35. 35. ©InnovationLabs.Berlin by Cyoneer GmbH Folgen Sie uns:

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