These are the slides from the webinar on how to prepare your event to be social media ready.

1. Presenter : Maryrose Lyons
Brightspark Consulting
#IDub12

2. • Internet Marketing since
1999
• Founded Brightspark in
2003
• Social Media since 2006
• Tourism Ireland’s Social
Media since 2009
#IDub12

3.  This year Innovation Dublin intends to use
social media more than ever before
 We need your help in order to do this
Benefits:
 Greater promotion of your event
 Opportunity to engage with event attendees
 Creates a lasting footprint that is searchable,
delivering traffic throughout the year
 Makes it easier next year!

4.  All of the events are on our Facebook Page

5.  Searchable by date, title, event type, price

6.  All Events Have Links
◦ Facebook event listing
◦ Innovation Dublin website

7.  Sharable Facebook Event Listings

8.  All Facebook event listings are sharable and
contain:
◦ Description text
◦ Date & time
◦ Link to a map
◦ Option for people to indicate if they are coming
along
◦ A wall…

9.  We intend to invest in some Facebook
advertising to drive targeted traffic through
to the events
◦ Can target very specifically
◦ Can reach an even wider audience
◦ But budgets are limited!

10.  Facebook Event Listings - Bookings
◦ If your event has its own booking page or form, this
is included on the FB event listing
◦ If not, then we invite Facebook fans to click “Going”
to indicate their interest in attending

11.  Facebook Event Listings - Bookings
◦ You can become an Admin on the event listing page
and engage with people there via the wall
OR
◦ We will send you a list of people who have indicated
they are coming to your event (2 days before day!)

12.  Facebook Event Listings – The Wall
◦ Works similar to a Page wall
 You can post on the wall to promote the event and
generate some buzz about it
 NB: when you post on an event wall, it gets straight
into attendee’s notifications
 After the event, we suggest adding pics from the event
as they will go out to all the people who indicated they
were coming. People love pictures on Facebook!!

13.  It’s not all about Facebook…
◦ Updated Twitter Page

14.  It’s not all about Facebook…Twitter…
◦ Updated YouTube

15.  It’s not all about Facebook..Twitter.. YouTube
◦ And introducing Slideshare…
 Slideshare is the world’s largest community for sharing
presentations

16.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Innovation Dublin Twitter hashtag:
#IDub12
 Or come up with your own one specifically for your
event, eg. #DublinTalks

17.  People follow hashtags on
Twitter to listen to what’s
being said about that
subject

18.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet

19.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet
Live tweeting can expand the reach of your event and
reach out to people who are interested in the topic.
Tips on live tweeting: http://www.movements.org/how-
to/entry/how-to-live-tweet-an-event/

20.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet
3. Tell everyone that slides will be available on
Slideshare
 Saves them having to scribble down notes
 Slides can be shared, rated, and dispersed out to an
even greater audience on the web
 Just send your slides in to us and we’ll upload for
you

21.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet
3. Tell everyone that slides will be available on
slideshare
4. Take lots of pictures and put them on your
Facebook event page
 People love pictures on Facebook! You can upload, or
send to us and we’ll do it for you.
 Pictures can be liked, shared, and commented

22.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet
3. Tell everyone that slides will be available on
slideshare
4. Take lots of pictures and put them on your
Facebook event page
5. Instagram it!
 To generate an even larger audience for pictures online,
download the app, take pictures, then apply your hashtag

23.  We invite you to promote the social media
presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #
2. Encourage people at your event to live tweet
3. Tell everyone that slides will be available on
slideshare
4. Take lots of pictures and put them on your
Facebook event page
5. Instagram it!
6. Video it and add to YouTube AND An LarTV
 90 seconds it the ideal length for YouTube
 Send it to us and we will upload to the channel for you
 When tagged correctly, YT aids your search engine
ranking

24. Don’t Forget :
◦ Download the Innovation Dublin poster to display at your
event
◦ Include the Innovation Dublin logo in PR /event material
Download from :
http://www.innovationdublin.ie/festival/2012/resources/
◦ Include the following text in your PR :
<Event name> is part of Innovation Dublin 2012 which take place across
Dublin from 15th October to 26th October. The festival demonstrates
Dublin’s capacity to inspire, interact and innovate
www.innovationdublin.ie