Scott Anthony The Future Of Innovation

© Copyright 2014 Innosight LLC 0
© Copyright 2014 Innosight LLC
The Future of Innovation
Scott D. Anthony
March 2014
@ScottDAnthony

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The trouble
with our times
is that the
future is not
what it used
to be.

The reality of today’s world
“On average, an S&P 500 company is now
being replaced about once every two
weeks. And the churn rate of companies
has been accelerating over time.”

In the cellphone industry…

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"Running a startup is like being
punched in the face repeatedly, but
working for a large company is like
being waterboarded.”

It has never been easier to
start a company …

75%

0.1%

It has never been easier to
start a company …
… but it has never been harder
to build a business.

Never faster,
sometimes better

Goal 1: Eradicate extreme poverty and hunger
Goal 2: Achieve universal primary education
Goal 3: Promote gender equality and empower women
Goal 4: Reduce child mortality
Goal 5: Improve maternal health
Goal 6: Combat HIV/AIDS, malaria, and other diseases
Goal 7: Ensure environmental sustainability

beyond the
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How did this become the patron saint of innovation?
百花運動
“The policy of letting a
hundred flowers bloom
and a hundred schools of
thought contend is
designed to promote the
flourishing of the arts and
the progress of science”
Mao later boasted that he
“enticed the snakes out
of their caves.”

Genius is 1 percent inspiration
and 99 percent perspiration

While scores of people
worldwide worked on
inventing a lightbulb, Edison
conceived a fully operational
system. His technical platform
included generators, meters,
transmission lines, and
substations, and he mapped
out both how they would
interact technically and how
they would combine in a
profitable business.

Everybody has a plan …
until they get punched in the face

‘Everything looks like a failure in the middle’

Be DEFT, have HOPE
D
E
F
T
ocument your plan
valuate it exhaustively
ocus on key unknowns
est, learn, and adjust

Best practice in experiment design
We know unequivocally that the traditional MBA
curriculum for running large companies like IBM, GM,
and Boeing does not work in startups. In fact, it’s toxic.
The search for a business model requires dramatically
different rules, roadmaps, skill sets, and tools in order
to minimize risk and optimize chances for success.

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What can you learn from the marshmallow challenge?

Source: Tom Wujec, The Marshmallow Challenge, TED April 2010 http://www.ted.com/talks/tom_wujec_build_a_tower.html

Innovative behaviors comes naturally to us as children.
We systematically unlearn how to be curious and creative

When in doubt…
36

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for a purpose

Over the years I’ve seen more and
more of my classmates come to
reunions unhappy, divorced, and
alienated from their children.
I can guarantee you that not a single
one of them graduated with the
deliberate strategy of getting
divorced and raising children who
would become estranged from them.
And yet a shocking number of them
implemented that strategy.
The reason? They didn’t keep the
purpose of their lives front and
center as they decided how to spend
their time, talents, and energy.
−Clayton Christensen

Purpose for profits, not purpose of profits

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Scott Anthony The Future Of Innovation

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