1. Transforming the Channel
June „12
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2. Benefits for CTA Partners
• Higher margins
• Establish new sources for monthly recurring revenue
• Increased services revenue
• Expansion of cloud services
• Supplement HW sales
• Fill gaps within services portfolio
• Provide additional options for customers
• Increase differential advantages over competition
• Flexibility of SoftLayer‟s platform:
• Month to month or hourly billing
• Fully integrated suite of hosting solutions
• Automation
• Geographical diversity
• Open API and focus on development
• Great value
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3. Corporate Overview
 Founded in 2005, based in
SoftLayer provides Dallas, Texas
Cloud, Dedicated, and  27,000+ customers in 150+
countries; 50% international
Managed Hosting,
with a commitment to:  $350M annual revenue
 100,000 + servers deployed
Innovation
 Data centers in Houston, Dallas,
San Jose, Seattle, Washington
Empowerment D.C., Singapore, and Amsterdam
 16 additional network POPs
Automation spread across US, Asia and
Europe
Integration
 More than 2,000G of
connectivity, with multiple Tier-1
carriers at each facility
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4. Our History
Annualized MRR ($ millions)
$350
$300
$250
$200
$150
$100
$50
$0
2006 2007 2008 2009 2010 2011
JAN SoftLayer goes live DEC Seattle opens MAY Washington, DC APR CloudLayer launch APR Deployed MAR Integration
in 1,000 ft2 of data center opens nationwide network complete
space in Dallas
AUG Acquired by GI APR San Jose opens
AUG EBITDA positive Partners
OCT Singapore
NOV Merged with The
Combined companies have tripled in size over the last 4 years Planet NOV Amsterdam
throughout 22 quarters of non-stop growth *April, 2012 – signed distribution agreement with Ingram Micro EMEA*
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5. Global footprint
13 data centers 20 Gb fiber between data centers
19 pods deployed 100,000 servers under management
16 network points-of-presence 22,000,000 domains hosted
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6. True Hybrid Hosting
All SoftLayer solutions - Dedicated, Managed, Virualized, and Cloud -
integrate into a single environment with one management system. No one
else does that.
 Seamlessly pair dedicated systems with cloud scalability
 Streamline and extend inter-system networking
 More finely customize an environment to its application
 Simplify management and lower total cost of operations
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7. Product Differentiation
Vs Cloud Providers (Amazon, Rackspace Cloud)
 Selectable CPU, RAM, Storage
 Hybrid Environment – Get cloud services alongside Dedicated Servers sharing
same network infrastructure, management tools, billing engine
Vs. Managed Hosting Companies (Rackspace)
 Automation of traditional managed services
 Enable customers to manage own environments
 Customizable - select which devices to have managed
Vs. On Premise Datacenter or Colocation
 Greater degree of management and control
 24x7 NOC and datacenter support
 24x7 technical support
 Lower TCO
 More efficient provisioning
 Ease of technology refresh
 OpEx vs. CapEx
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8. Typical Use Case: Hardware Refresh
Need: a company‟s internal datacenter infrastructure is
outdated. Its IT Manager is tasked with deciding whether to
purchase additional infrastructure as a replacement, or to look
for an alternative solution.
Solution: after doing some research and cost comparisons, the
manager discovers that by using SoftLayer, his team can still
manage and keep full control over the solution from their
remote location. By relying on SoftLayer for hardware, network,
cooling, and power, they are able to better concentrate on their
core competencies. They also do not have to worry about the
up-front capital costs and the immediate depreciation that
comes along with building and maintaining their own
datacenter.
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9. Typical Use Case: Temporary IT Need
Need: a Facebook game developer launches a new
game, and, due to demand, needs 200 dedicated servers
for overflow capacity.
Solution: SoftLayer is able to provide this company with
the infrastructure it needs in hours, using any combination
of hourly and or monthly contracts. The customer is able
to get the additional IT resources without having to pay for
time they won‟t need it. Our flexible contracts mean that
the customer can cancel that infrastructure as soon as
they no longer need it.
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10. Typical Use Case: Primary + Secondary DR Site
Need: a system administrator is tasked with finding a
provider that can offer both primary and secondary sites
for his employer - with options to add automated failover,
replication services, etc.
Solution: SoftLayer is able to provide a geographically
redundant, highly available solution on-demand, with “a la
carte” disaster recovery options, such as, global load
balancing, geographically diverse DNS routing, hot swap
backups, replication, snapshots, and network storage.
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11. Typical Use Case: Rapid Provisioning
Need: a leading virtual computing solutions provider hosts an
international conference where servers are needed to support
training labs for their partners. Despite their planning, they
discover a week before the conference that 100+ additional
large dedicated servers are required to support the need.
Solution: the company reaches out to SoftLayer and is able to
provision the additional 100+ ldedicated servers needed within
2-4 hours, thus, giving them enough time to configure the
servers as needed. The fact that they were able to get the
additional hardware needed within 2-4 hours, coupled with the
fact that they were bound to long term contracts for this last-
minute hardware, enables them to stay within budget for the
conference needs.
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12. Questions to Ask
• Do you have an interest in cloud computing?
• What is your cloud strategy?
• Do you have a need for hosted software applications? (ex: mail,
CRM, database, e-commerce, etc.)
• Is all of your hardware infrastructure currently in your own
datacenters?
• Do you use any 3rd party hosting or co-location providers?
• For 2012-3013, do your IT Management plans include use of
hosting services?
• What risks exists in your current environment?
• Do you have NOC and datacenter support 24 x 7?
• When are you due for a hardware refresh?
• Do you ever have any temporary IT infrastructure needs?
• Do you have access to capital?
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13. The SoftLayer Advantage
• History of innovation
• Automation
• Full integration of cloud, dedicated and managed solutions
• Blazing fast public network
• Secure, out-of-band private management network
• Comprehensive, intuitive set of controls to empower resellers
• Wide geographic diversity
• Extremely flexible business model
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14. Questions?
Drew Jenkins Tom Blair
Director, WW Channel Sales Sr. VP, WW Sales
djenkins@softlayer.com tblair@softlayer.com
Direct: +1-281-714-3103 Direct: + 1-214-782-7771
Mobile: +1-281-536-3041 Cell: +1-214-912-3606
Skype: drew.jenkins4 Skype: tblair8585
Twitter: @drewjenkins Twitter: @tomb8585
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