Look at the new media when you want to hire young talent !

1. recruitment 3.0 IngeGeerdens

2. 1980

3. 1990

4. 2000

5. 2010

6. the world has changed

7. everybody’s connected

8. the modern life: work

9. the modern life: work home

10. the modern life: work home play

11. the modern life: work home play sleep

12. define ‘work’ that brief period during the day where I have to use old technology

13. 19th Century childhood adulthood 20th Century teen childhood adulthood 21st Century teens tweens kippers childhood adulthood 0 years 80 years

14. the future is digital

15. your candidates will be too

16. An invasion of armies may be resisted but not an idea whose time has come. - Victor Hugo, 18th century

17. candidate behaviour changes how did you find your previous job?* newspapers & advertising 1 * source: @ce

18. candidate behaviour changes how did you find your previous job?* newspapers & advertising job site listings 1 2 * source: @ce

19. candidate behaviour changes how did you find your previous job?* newspapers & advertising job site listings friends, family, by word of mouth 1 2 3 * source: @ce

20. candidate behaviour changes… how did you find your previous job?* newspapers & advertising job site listings friends, family, by word of mouth recruitment agencies 1 2 3 4 * source: @ce

21. …constantly! where are you looking for jobs now?* organizations’ own website 1 * source: @ce

22. …constantly! where are you looking for jobs now?* organizations’ own website internet search engines 1 2 * source: @ce

23. …constantly! where are you looking for jobs now?* organizations’ own website internet search engines employer intranet 1 2 3 * source: @ce

24. …constantly! where are you looking for jobs now?* organizations’ own website internet search engines employer intranet trade organizations’ websites 1 2 3 4 * source: @ce

25. youngsters don’t go to sleep nor wake up with your company

26. so get over it, and act!

27. stop annoyvertising

28. but stay creative

29. trends anno 2010 youngsters have too many channels to interact the human brain survives by filtering out information today's youngsters remember only 5% from all information they receive in one day 1 2

30. recruitement now candidates stumble upon job opportunities as they “surf”

31. candidate relationship management make sure you stay in close contact…

32. Tell your story, but be authentic.

33. If you ‘re going to make a statement, flash!

34. are you web2.0? Most 2.0 websites allow commenting. Most 2.0 websites establish a sense of community ? Most 2.0 companies enabled 2-way communication. Does yours ? What about your candidate community ? Do you interact with your candidates ?

36. community

37. accessibility

38. variety

39. employability1 2 3 4 5

40. the war on talent in 2010 HR the old way HR the new way HR resp. for PEOPLE Mgmt Search & Select Recruiting = purchasing Developing = training All managers are accountable Shape /brand your company Recruiting = marketing Development = autonomy and mentoring

41. new positions will rise VP Web Development VP Web Content VP CRM … candidates <25y have more experience than >40y

42. start using your own website as a platform for candidates, alumni, customers

43. HR beyond 2010

44. sources Peter Hinssen “The New Normal” @ce : research in job seeker behaviour www.mobileyouth.com www.whatyouththink.com