2. Why Denver?
5th Fastest Growing City in the US - 16.9% growth; 9.7% national average
Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA
Swing State - Great for Political Research
Top 10 Market for Disposable Income
Rated 1st for Highest Educated Market in the U.S.
Top in Urban Expansion and Growth
Top Young City
One of the Most Diverse Demographics
INGATHER INNOVATION FACLITIES! by Chad Galloway
3. Let’s Talk About Denver…
Rated 1st for Baby Boomer capital of the US
No. 1 market for organic companies and shoppers
No. 1 producer of beer with 103 breweries
Louisville, CO was rated No. 1 for place to live in the U.S. by CNNMoney
Low unemployment rate - 8.4%, national average 9.1%
Home to Southwest, Frontier Airlines and main United Airlines hub
CU Medical ranked No. 4 of 125 Medical Schools and 15th for
Nursing, while UNC ranks No. 2 for Veterinary medicine
DU Daniels College of Business – ranked 15th in the world
for business schools
4. Denver Diversity…
Denver is a GREAT representative sample of the U.S.
Race/Ethnicity CO USA Household CO USA
Asian, Pacific 3% 5% Income
Islander Under $15K 8% 13%
African 7% 12% $15K-$24,999K 8% 12%
American $25K-$34,999K 9% 11%
Hispanic 20% 16% $35K-$49,999K 14% 14%
Caucasian 63% 63% $50K-$74,999K 20% 18%
Other 7% 4% $75K-$99,999K 15% 12%
$100K+ 26% 10%
Teens & Tweens
Among the highest income and disposable spending
24% of population is less than 18 years of age
Outdoorsy and Techy
All American
5. Denver Industries…
Quick Service / Fast Food Restaurant HQ’s
Noodles and Co. Mad Greens
Goodtimes Qdoba
Chipotle Smashburger
Einstein Bros. Bagels Arby’s
Quizno’s Boston Market
In-Context Example: Mimic the delivery pizza experience, from the
comfort of a real home.
Health & Beauty
Top Organic & Natural Market Mecca
Whole Foods Sprouts
Sunflower Market Trader Joe’s
Vitamin Cottage Wild Oats Market
Alfalfa’s
In-Context Example: Product Parties – Position your study as a casual party,
rather than traditional research
6. Apparel / Retail
10th Largest Downtown Retail
All Major Pro Sports Teams
Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities
Home to Crocs, Ebags and Boppy
In-Context Example: Respondents can put on your new hiking boots, and be
interviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”.
Packaged Goods
3rd Largest Food Processing Manufacturer
Distribution Center for the Rocky Mountain Region
Most Dog Friendly Market & Dog Parks Per Capita
In-Context Example: Have respondents test the usability of a
In-House Bernese Mountain Dogs
new product while cooking in a real home kitchen.
Pharmaceutical
Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds
Top Market for Asthma and Orthopedic
CU Med Ranked No. 4 in the Nation
7. Technology Entertainment
“Mini Silicon Valley” Nintendo Wii, Xbox Kinect, and PS3 In-House
Top Market For Engineers Headquarters For:
School of Mines Top Ranked Dish Network
Regal Entertainment
Headquarters For:
EchoStar
Cisco High Noon Entertainment
Jeppesen / Boeing Sports Authority
Lockheed Martin
Level 3 Communications
CH2MHill
Time-Warner
Avaya
Otterbox
Frontier Airlines
Southwest Airlines
In-Context Example: Test home based technology products in a real
environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home
PC, Internet, and even 3-D, etc.
8. Food and Beverage
HQ’s for Non-Alcohol Beverages:
Celestial Seasonings
Deep Rock
El Dorado
Jones Soda
Izze
Home of the Great American Beer Festival
Alcohol Beverage HQ’s:
New Belgium
Breckenridge Brewery
Great Divide
Left Hand Brewing
Avery Brewing In-Context Example: Drinking buddies group in
O’Dell Brewing our game room, with full wet bar; mimic a
Tommyknocker Brewery real bar, play pool, hangout in a controlled
Wynkoop Brewing environment.
9. INGATHER Sensory
Denver’s Only Dedicated Sensory & Testing Facilities…
…to Meet Your Sensory Testing Needs!
Wet/Dry Test Kitchen
Consumer Test Kitchen
Commercial Culinary Kitchen
In-Context Kitchen at the “Reality House”
10. INGATHER’s Reality House
More real environment – a real home
As in-context as possible
Comfortable and relaxed for clients and respondents
Customized and adaptable
Top-end amenities at traditional prices
“We don’t recruit; we “Scout”. There is a difference!”
The right people in the right environment
Marketing Research In-Context…
…Deeper Insights, Better Results!
“INGATHER is the best place to conduct research…I actually
felt like I was in a real world environment and the data was
crystal clear!” ~ PEPSICO
11. “Revolutionizing the Sensory and
Qualitative Experience One Client at a
Time!”
in·gath·er: To gather in; to collect. To come
together in a central place.
12. “Where Reality Meets Research”
- Qualitative –
The Industry’s Only “Reality House”
www.IngatherResearch.com
- Sensory –
Denver’s Only Dedicated Sensory Testing Facilities
www.IngatherSensory.com