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Democratizing Mobile Applications Deepak Swamy Infosys Technologies Limited Communications,  Media & Entertainment [email_address] The Journey Ahead Market data from GartnerGroup and Wikipedia is gratefully acknowledged. All trademarks referenced herein are acknowledged as the property of their respective owners and are referenced solely to provide an industry perspective presentation at Mobile web & apps worldforum.
Mobile Applications are Disruptive Because They Create New Consumer Experiences at the Boundaries of Multiple Industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Applications Have the Potential… To Enhance Lifestyles… To Enable Livelihoods… ,[object Object],[object Object],[object Object]
This Will Require New Strategies for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s  Emerging Applications Target Lifestyle Needs of the Digital Consumer Productivity Entertainment Social Networking Utilities Lifestyle Finance Gaming 2.0 mJobs Multi-lingual SMS Book-a-Cab SMS Timer Food Recipes mLearning English Sikho mLibrary Music On Demand Bollywood Chart Buster Karoke 2.0 DJ Mixer IPL Street Cricket Zorro’s Adventure IPL 3 Live Scheduler Fantasy Soccer mCommunity Bulletin Board BlogSpot All-in-One IM LookRite Cloths4Me HealthCare mYoga Stock Mania Virtual Stock Market Budget Planner Expense Tracker
Future Apps & Services Will Offer Richer Experiences But Require a Larger Ecosystem… One which Seamlessly Fuses Brands, Content, Information and Social Networks into a single Application that is delivered to create the “moment of truth” on the device Commerce & Information Consumer Brands Entertainment Retail F&B Images TV & Film Music  Payments / Credit Transactions Coupons My buddies My media My Purchases Rich UI Ad-sponsored Content Social Network Interaction Experiential Apps
… A Word on Flypp From Infosys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile App Store in India powered by Flypp™ from Infosys (courtesy Aircel Limited)
 

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Democratizing Mobile Applications

  • 1. Democratizing Mobile Applications Deepak Swamy Infosys Technologies Limited Communications, Media & Entertainment [email_address] The Journey Ahead Market data from GartnerGroup and Wikipedia is gratefully acknowledged. All trademarks referenced herein are acknowledged as the property of their respective owners and are referenced solely to provide an industry perspective presentation at Mobile web & apps worldforum.
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  • 5. Today’s Emerging Applications Target Lifestyle Needs of the Digital Consumer Productivity Entertainment Social Networking Utilities Lifestyle Finance Gaming 2.0 mJobs Multi-lingual SMS Book-a-Cab SMS Timer Food Recipes mLearning English Sikho mLibrary Music On Demand Bollywood Chart Buster Karoke 2.0 DJ Mixer IPL Street Cricket Zorro’s Adventure IPL 3 Live Scheduler Fantasy Soccer mCommunity Bulletin Board BlogSpot All-in-One IM LookRite Cloths4Me HealthCare mYoga Stock Mania Virtual Stock Market Budget Planner Expense Tracker
  • 6. Future Apps & Services Will Offer Richer Experiences But Require a Larger Ecosystem… One which Seamlessly Fuses Brands, Content, Information and Social Networks into a single Application that is delivered to create the “moment of truth” on the device Commerce & Information Consumer Brands Entertainment Retail F&B Images TV & Film Music Payments / Credit Transactions Coupons My buddies My media My Purchases Rich UI Ad-sponsored Content Social Network Interaction Experiential Apps
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  • 8. Mobile App Store in India powered by Flypp™ from Infosys (courtesy Aircel Limited)
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Editor's Notes

  1. Also next to come are retailing, banking and credit…already interested in extending consumer experience of their brand
  2. According to FAO, fisheries provide direct and indirect employment to ½ a billion people worldwide. 1/3 of the world’s workers are engaged in agriculture yet account for only 5% of GDP.