For most consumer goods enterprises, the next wave of growth will come from the emerging markets. But the path from brand to consumer in these markets is complex – 90% of goods are sold through distributors. In 2014, enterprises will look to solve the demand chain management puzzle in the emerging markets by improving market visibility, customer reach and sales execution, all while driving costs lower. For more on demand chain management trends, click here: http://www.infosys.com/trends/Pages/demand-chain-management-2014.aspx

1. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
ALL ROADS LEAD TO
THE EMERGING MARKETS

2. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
For most consumer goods enterprises, the next wave of
growth will come from the emerging markets. But the path
from brand to consumer in these markets is
complex – 90% of goods are sold through distributors.
In 2014, enterprises will look to solve the demand chain
management puzzle in the emerging markets by improving
market visibility, customer reach and sales execution,
all while driving costs lower.

3. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
1
2
VISIBILITY EQUALS
PROFITABILITY
RAPIDLY ON-BOARDING
DISTRIBUTORS
ORDERS
SALES
INVENTORY
NOT AVAILABLE
Gathering accurate and
timely data from
distributors will help
enterprises respond faster
Cloud-based ERP systems will
help on-board distributors in
weeks and standardize their
daily activities

4. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
3
4
SERVING UN-SERVED
RETAILERS
SUGGESTING
THE RIGHT ORDERS
10,000
UNITS
Affordable mobility
solutions will simplify
ordering and payment for
millions of small retailers
Enterprises will recommend
orders to distributors by
analyzing their sales history
and inventory

5. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
5
6
THE MOBILE SALES
FORCE
SHARE OF SHELF:
A PIC AWAY
Mobility-enabled sales
teams will place orders on
the go and cover more
stores per day
Mobile-based visual
merchandising solutions
will provide a clear view of
product placement

6. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
7
8
NOT TOO HOT,
NOT TOO COLD
DYNAMIC LOGISTICS
PLANNING
In-store sensors will
monitor the storage of
temperature-sensitive
products
Intelligent algorithms will
help advance, delay or
cluster shipments to drive
down logistics costs

7. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
9
WANTED: UNIFIED
VIEW OF BUSINESS
Integrating multiple data
sources will provide useful
insights to improve operational
and sales performance

8. TRENDS 2014
THE DEMAND CHAIN MANAGEMENT
COLLECTION
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