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2011 Association Email Marketing Benchmark Report Jeanette Brown, MBA Marketing Strategy Manager, Informz
Why did we create this report?
Overall, How Do You Compare?
Industry Statistics
How Does My Email Compare?
Who is unsubscribing?
How are they opening my email?
How are they opening my email?
How long is too long?
More links the better?
Bigger is not always better
What time is the best?
Which day is the best?
What Have You Learned?
Let’s Keep the Conversation Going Download the full Benchmark Report http://bit.ly/2011BenchmarkReport www.informz.com1.888.371.1842 @informz Jeanette Brownbrown@informz.com

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Key Findings from the 2011 Association Email Marketing Benchmark Report