In this webinar, learn how you can increase efficiency, boost engagement, and maximize your email ROI. We'll showcase the “why” and the “how” behind integrated email marketing.

1. Email + AMS = Success

2. Meet your presenters!
Lori Ely Sarah Kulp
Marketing Manager Integrations Manager

4. Email’s value at an association
Associations place highest
value on email and web.
Lehman ReportsTM: 2011 Technology Study

5. No Personalization
46%
do not personalize emails
Lehman ReportsTM: The Use of Mass Email in Associations 2013

6. No Targeting
48%
do not target emails
Lehman ReportsTM: The Use of Mass Email in Associations 2013

7. What does this tell us?
• Organizations value email
• But not backing email with a plan for success
Make sense?

8. Why do we do this?
• Limited staff
• Limited budget
• Too difficult
• Worried about data

9. Imagine the potential…
Lehman ReportsTM: The Use of Mass Email in Associations 2013

10. Small Change, Big Results
Email seamlessly integrated with your database.
1. Improved results
2. Improved efficiency
3. Improved data integrity

11. Integrated = Improved Results
 Higher opens
 Higher clicks
 More member engagement
 Improved deliverability
 Strong return on investment

12. What is relevancy?

13. The Key to Relevancy

14. Right Person: Leverage your data

15. Right Message: Personalization

16. Right message: Personalized Content

17. Right Time: Triggered Emails

18. Right Time: Triggered Emails

19. Integrated = Improved Efficiency
“The seamless integration between my database and the
Informz email platform has allowed me to create emails that
deliver results while also saving us time and money.
Every day I have several targeted, high-performing emails going
out that don’t require any staff intervention. It doesn’t get
much better than that!”
~ Mark Barton, ASM International, Membership Director

20. Real Life Success Story
Automated member welcome program
 Triggered based on join date
 Emails at 7/30/90/180 days
 Highly-targeted on member benefits
Results:
 Outperformed other emails by 257%
 Cut $30,000 from budget

21. Integrated = Improved Data Integrity
“I can easily create target groups for my emails based on data
stored in my database. This allows me send highly-targeted
communications and I am confident I am using the right data.
I can also automate the write back of valuable marketing data
like opens, clicks, and bad email addresses to my member records
- right where I want them!”
~ Amy Hager, Manager of Communications & Online Member Services,
Satellite Broadcasting and Communications Association

22. A solution for everyone!
Integrated partners (turnkey solution)

23. A solution for everyone!
Connect to any data source!
1. Web Services (XML)
2. Linked Server (SQL)

24. How to choose?
• Web Services Integration
- Organizations with access
to programming expertise.
• Linked Server Integration
- Organizations with access
to database/SQL expertise.

25. “Home-grown” system? No problem!

26. Why Integrated?
Email Integrated with your Database =
 Improved Results (ROI!)
 Improved Engagement
 Improved Efficiency
 Improved Data Integrity

27. Learn more!
Monthly Demonstration
Next date: 4/4 @10am ET
Register at:
Informz.com/monthly_demo
Contact us:
1.888.371.1842 x 5
sales@informz.com