8. Welcome to Hybrid IT
8
"IT organizations that do not
match the request for IT as a
service run the risk of internal
customers bypassing the IT
organization and consuming
IT services from the external
cloud, thereby placing the
company at greater risk."
9. Today‟s Agenda
• Welcome to the Era of Hybrid IT
• Informatica Cloud Integration Introduction
• Customer Story: Intuit
• Aji Kurian, Principal Software Engineer/Manager
• Rakesh Lodha, Staff Apps Developer
• Informatica Cloud Update
• Next Steps
9
10. Top Right @ the Core: Gartner Magic Quadrants
10
12. Informatica Cloud
Cloud Connectivity
Purpose-built Cloud Applications
Cloud Integration Platform
SALESFORCE &
WEB SERVICES
CONNECTIVITY
DATA
REPLICATION
DATA
LOADER
DATA
SYNCHRONIZATION
INFORMATICA 9,
MARKETPLACE,
EXPRESS
ADMINISTRATION,
GOVERNANCE
MOBILE
INTEGRATION APPS,
CONNECTIVITY, MSFT
CRM, NETSUITE, CONT
ACT
VALIDATION, MDM, EN
HANCED UI
2006 2007 2008 2009 2010 2011 2012
RecordsIntegrated/Month
trust.informaticacloud.com
500M
4B
10NB
40B
60B
“
”
“The platform shift to cloud
computing is driving the next wave
of data fragmentation, across
enterprise boundaries.”
- Sohaib Abbasi, CEO Informatica
2013
DATA
MASKING, VDM, MS
DYNAMICS
AX, ORACLE CRM ON
DEMAND, AMAZON
REDSHIFT, SAP
13. Point, Click, Connect.
Award-Winning Cloud Integration
13
With
Informatica, we are
deriving
additional
business value
from our Oracle
ERP and
Salesforce CRM
implementations.
Customers Include:
14. 14
Primary Use Case: SaaS Application Integration
We also do a lot of cloud app replication for BI
18. Intuit Customer Story
Aji Kurian, Principal Software Engineer/Manager
Rakesh Lodha, Staff Apps Developer
18
19. Our CRM Landscape
• Owned by EBS (Enterprise Business Solutions) team
• Architecture and Engineering team owns Sales and Care
tools
• Solutions managed in collaboration with PM (Product
Management) team
• PM team owns requirement gathering and user stories
• Design and Development managed through Sprints
• User stories are created by PM teams and assigned to
scrum teams
19
22. Why Salesforce?
• Best in class user experience
• Best in class CRM application
• Easier to extend and integrate
• Cloud application (No need to host/manage locally)
• Very fast time to market
• Improved NPS (Net Promoter Score)
22
25. Informatica Cloud Value Delivered
25
• Exclusively tool for cloud
Data Migration
• Daily data sync jobs
loading 100,000+ records
• Dev Effort < 4 weeks with
2 developers
• Minimal operational
support
Siebel
28. Today‟s Agenda
• Welcome to the Era of Hybrid IT
• Informatica Cloud Introduction
• Customer Story: Intuit
• Aji Kurian, Principal Software Engineer/Manager
• Rakesh Lodha, Staff Apps Developer
• Informatica Cloud Update
• Next Steps
28
29. Primary Cloud Data Management Challenges
29
No Single
Customer View
Inefficient
Processes
1
3
7
5
8
2
4
6
Disconnected
SaaS Silos
30. Informatica Cloud: Expanding to New Areas
Cloud MDM Cloud Extend Cloud Data Masking
Cloud Data Integration
Connect your cloud apps
Cloud Data Quality / MDM
Cloud Process Automation
Guide users to work efficiently with data
Deliver the “Single Customer View”
31. Deliver the ‘Single Customer View’ within Salesforce
Master Data Management Built on Force.com
31
Customers Include:
32. Hierarchy Management
Automatically Find Ultimate Parent or Fuzzy Search
• Multi-dimensional hierarchies:
e.g Salesforce, D&B or
Franchise, etc.
• Relate Global Accounts with
their subsidiaries rolled up to
Ultimate Parent
• Easily visualize, navigate and
manage the different hierarchy
types
New!
35. • Users struggle to remember best practices or
training
• Inconsistent process; limited access to other
relevant data; low user adoption
• Requires IT or consulting and custom code
• Users guided through questions, actions
and automated work
• Universal access to data on premise and in
the cloud
• DIY; hand-coding not required
35
Ensure End-User Efficiency and Keep Data Clean
3 75 62 4
87
Current implementation
It‟s Hard
Process-Centric implementation
1
3
7
5
8
2
4
6
It‟s Easy
36. Power App Integration with a Cloud Extend Guide
Automated step that „kicks off‟ a Cloud
Integration task to synchronize data
between systems
(e.g. Salesforce & SAP)
New!
37. Test Data Management
Data Masking and Subsetting: Coming in August!
• Reduce testing costs
• Reduce development costs
• Mitigate risk for exposed data
New!
38. Cloud Integration: Expanding the Platform
Integration platform as a service (iPaaS) can provide a
foundation for hybrid cloud computing, engaging old and
new applications and data, on-premises and in the cloud.
Watch the video here: http://videos.informaticacloud.com/27Hq/toshiba-relies-on-informatica-cloud-for-improved-sales-productivity/
Key Concept: Informatica Cloud delivers and optimized architecture for Cloud to on-premise integration, also providing cloud-to-cloud and on-premise-to-on-premise integration.Users connect to Informatica’s multi-tenant cloud serviceIf first time use, download our secure agent, built using INFA’s market leading PowerCenter integration technology engineData then moves through the agent directly between on-premise systems and Cloud systems.More details here: http://www.informaticacloud.com/products/architecture-and-security.htmlBenefits include data does not move through the INFA cloud avoiding security and latency concerns and requires no on-premise IT infrastructure.The agent can be deployed anywhere that has access to the data sources including on-premise and in the Cloud. Thus, the cloud service can be used for Cloud to On-prem, Cloud-to-Cloud, and On-prem – to – On-prem integration.
2000+ customers2B transactions / day
Intuit software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.• Most of unmet platform needs were with SaaS providers integrating with on-premise and other SaaS offerings• Quick deployment needed to be able to deploy to production for tax season (4 months from concept to production)
Salesforce daily data replication to Oracle: ~7M records in support of the 2012 tax season• Feeds to downstream data warehouse for operational and analytical reportingBusiness Value to DateDeployed v1 production SFDC Service Cloud data integration in < 3 weeks (with one developer)Minimal/zero operational support needed internallyEase of operations; Rapid deployment• Secure• Broad support for all refresh cycles (batch, real-time, event based)• Universal connectivity • Market presence and leadership in SaaS integration
Salesforce daily data replication to Oracle: ~7M records in support of the 2012 tax season• Feeds to downstream data warehouse for operational and analytical reportingEase of operations; Rapid deployment• Secure• Broad support for all refresh cycles (batch, real-time, event based)• Universal connectivity • Market presence and leadership in SaaS integration
Potential Next Use CasesREST connectivity to hosted solutionsExpand existing SFDC usage
Developed and certified SAP Table Connector on SAP ECC 6.0 with BASIS & ABAP Release of 700