Web optimization: From high level management usability to hands-on user experience.

1. WebOptimization09/11/09 From high level management usability to hands-on user experience

2. By InfoStruct Dirk Huysmans

3. Who is InfoStruct? Consultant in everything web Goal: Optimization Tools: Information architecture, usability, functional analysis Search engine optimization, linking, sea Communication, marketing, terminology (Agile – iterative) Project management, best practices change management – strategic choices www.infostruct.be, Belgium http://be.linkedin.com/in/dirkhuysmans

5. Hands-on user experience = analysis + action (optimization): putting it right how it has to be & can be (in an economical context; budget, time, scope).

7. 1.1 Scenario (yesterday?) Consultant steps in Makes usability rapport (for higher management) No/little/wrong (I will fix this!) contact with designers, developers and copy => Result: rapport is often left on the shelf => Nice to have and know, no action

9. 2.1 Management – Usability & User experience The higher the management position, the more conceptual the review will be made TIP: make two reviews; one conceptual (for management), one practical (to do the work).

11. 2.4 Quick wins (going for speed) Less impact on company Copy-terminology Design-branding Often no quick wins: Processes: linked with back office processes Longer path to follow

12. Contents Management usability 1.1 Scenario (yesterday?) 1.2 Why left on the shelf? 1.3 Usability 2009 Hands-on user experience 2.1 Management <> Usability & User experience 2.2 Solving specific problems 2.3 Method 2.4 Quick wins Conclusion

13. 3. Conclusion: From Usability to User experience Methods are the same Goal is different Not presentation but Action! to fix it So, just look at it in a practical way....